 Good morning everybody JR Fisher here. It is Tuesday, what's today's date the 11th 11th of May. Can you believe that? I mean last year at this time We were like in this I can't say the word. That's right. We're not allowed to say that on YouTube We were in this illness worldwide And we still are Seriously, and it started like what March of last year Welcome everybody. If you haven't been here before I do a live streaming Monday through Friday actually Monday through Saturday To help you guys start run and grow your online businesses, and that's what we're doing But we can't ignore the obvious. Can we James says I'm loud and clear. He's got 81 James I've only got 71 going for you today at cloudy partly cloudy and 71 and you understand I told you the day may gray That's what it is in San Diego. May and June are two of our coldest months. Is that crazy man, June? We got may gray and June gloom, and he's got that beautiful 81 degree weather He's already smashed the like button, which I need to remind everybody to do hit that like button If you would guys it means so much to me. Don't forget to subscribe. There's a big subscribe button down there And ring the bell turn on all bell notifications so you're notified each and every time I go live Man, I'm excited today today's a great day and today a great day. We're all alive We're all here. We get to spend time with each other. We get to share information make a little money my Promo's been just killing it on our canned meats. We're doing really well And if you don't know anything about me, I own a company called survival cave food. Let me put that in there Survival cave food Google it and if you Google survival cave food, you will get millions of hits and Paul says we got going on Paul 55 Well, it's called hot springs. Why is it 55? That sounds chilly to me hot springs with rain I appreciate you being here. Paul. I really do all you guys that show up here every day All you guys that comment all you guys that watch this after it's live all the comments I get I gotta get in there and answer comments today. I've been lax It's been a couple of days since I've done that so I'm gonna get there and get that done today we're gonna talk about building an audience and Five ways we can do it Paul says by the way the keyword influence video was great. Thank you tons of nuggets there Thank you so much Paul. That's very kind of you. I appreciate that I also appreciate you telling me I need to update my free course and I do I was sitting there talking to Jessica last night Paul and I said, you know Paul's right. He told me my free course It's just not up to par and I've got to work on that. You're right. I do have to work on that I gotta put some more stuff in there What I was thinking about doing actually is giving some people An intro like the first two or three modules to one of my other courses absolutely free And then if they want to continue on they can pay But I was thinking about doing that. I thought that would be pretty cool We've been working on so many things guys last night. I mean Jessica has been working so hard for me Understand when we get really busy at survival cave food. She has to get all those orders processed We gotta get them over at the warehouse. We gotta get our counting done. It's a lot of work She's been working hard. So I edited a few videos for last night to try to contribute Which wasn't much but it was something I could do right? Do you think we might discuss health? If you live without energy and have pain you won't be able to do your best, will you? You know what James? You are totally right and I would probably put your health at the top of any list I mean any list Sean Stevenson who you know, I got to meet and spend some time with I wouldn't say we were close friends or anything But he was in a wheelchair. He had brittle bone disease and he exercised every day I mean he could barely move his body and he was trying to do push-ups and setups and whatever he could do With his body and I think that's the biggest thing And not to get off track, but you got me off track, but I want to talk about it. That's the biggest thing is people Don't appreciate that they can't do things. They think about all the things they can't do You know Sean always thought about the things he could do. He was pretty amazing person We were talking one day and I was saying you know that I spoke to groups and so did he and he says well I'll always have you beat. I said, why is that? He says because I'm more memorable Well, yeah, you are you know, you're less than you know Two feet tall or three feet tall and you're in a wheelchair and you're scooting around on the stage And yes, you were more memorable than me. You were totally right The content was great, but you're much better now and is Sears still around? That's a good question. That is a really good question. Is Sears still around? Let's check that. I want you got me on that one. I don't even know. Oh see here Is Sears still in business? Let's see what they say Paul They liquidated over the past decade Let's see here Currently the last story is Sears still in business Says over a hundred of them are in their final days, but that was in January Maybe they are gone, you know, I there's one not too far from our house And as can be though and it looks like it's closed. I know there was one at UTC mall. It's closed I think they're out of business. I think they are Let's see here January 2021 Reports that had verified there were just 60 Sears and 32 Walt will March still open. So there's I guess there's a few open Sears was awesome. They were for many years, weren't they James and those of you and I'm gonna get on to building the audience The second but those of you who grew up and are a little bit older You remember the Sears catalog do you remember get the Sears catalog and you get the Christmas one with all the toys? Oh my god, it was amazing. It was like this thick I mean, it was something that I would spend hours looking through We didn't have a whole lot of money, but man, I love looking through there James says Sean was awesome. Yeah, he was he was a great guy Like I said, I was lucky enough to spend some time with him And it was funny because when I met him he was in his wheelchair, obviously, he's always in his wheelchair But I reached out to shake his hand and he looked at me and he went no He says bring it in bring it in he wanted to give you a hug and that's what he did he hugged people So sweet sweet person. He really really was Do you recommend to post on? Our site well, what do you recommend to post on our sites? You know, I'm gonna get into that right now Let's get into that first thing I'm gonna tell you Is if you want to make money online, you need to work for free What? Yes, if you want to make money online, you need to work for free now I'm talking today about building an audience. You can ask any question you are But everybody is thinking I need to find my audience. I need to find my audience Where's my audience? I want to find my audience. It doesn't work that way You don't find your audience What you do is you go out and you serve people you serve people I'm gonna talk about several ways you can do that, but you serve people and they will find you That's basically how it works when you go out and serve people when you go out and help people when you go out and do Stuff for free like I'm doing right now. Your audience will find you Don't be thinking about what you need for you because everybody thinks of WIFM Everybody knows what that is. That's what's in it for me And if you're always out there trying to get stuff for you And I was talking to my wife about that yesterday because she wants to get to 25,000 subscribers In one of her channels and she was saying that in her video and I said don't say that I said, you know Talk about what you want to do for other people because that's what they care about They don't care about if you have 25,000 subscribers. They care about what they get from you That's what we got to remember as marketers Sears wound up owned by Kmart's I think actually Sears bought Kmart is the way that worked. I don't know I don't know. It's kind of like past me They suffered from bad management lows handles craftsman brands tools that Sears had. Yeah, when I when I saw that They sold their craftsman brand. I knew they were dead then because that was their brand I mean, you can't you can't sell your brand. Who are you that you don't identify as anything anymore? Everyone from my generation loves Sears. Yeah in Montgomery wards, too. I will bring that up I'm not trying to date myself, but I spent a lot of time at Montgomery wards, too I remember years and years and years ago. I was much younger and I was in my early 20s And I had a lot of debt and I went to Montgomery wards And I needed a washer and dryer and I didn't qualify to get the credit It was like $600 for the two of them And I couldn't get the credit so I had a family member actually help us out But I remember Montgomery wards. I do remember them, too. So this audience thing. Let's talk about what's the first thing you can do First thing you can do is get your thoughts out there in a blog So that's number one get your thoughts out there in a blog. You need a website of some sort Okay, you need a website of some sort. You got to go somewhere And post your thoughts and that's why I think a website is so good to have that I have Cartra and I have a website matter of fact. I have 50 websites. I have a bunch of websites But the point is By doing that in getting your thoughts out there somebody will find you they will it's gonna take time This is not something you're gonna do in a week or a month or maybe even a year It's gonna take time. So that's the first thing you can do is get your blog going the next thing you can do is Go out and help people out in social media. So go to Facebook. This is number two go to Facebook Go into groups that are you know around what you do like, you know, I would go and I did this I went into groups that talked about making money online and I would offer suggestions I would post videos about ways that I made money online that could help somebody out So I actually use that social media out there to get that job done The next thing you can do is you can offer free downloads. This is number three put together a PDF put together an Infographics something that's gonna help people. Maybe it steps on how to build a website Maybe it steps on how to cook a roast. Maybe it's how to, you know sharpen knives, whatever it is But number three is you've got to give this information to help people out And if you do that and you know a lot of people say well I did a PDF and I didn't get much out of it. You did one, huh? You just did one Yeah, you did one you got it to more than one Let's see here. Let me get to my other screen Here we go. And I think that's where a lot of businesses fall short like Sears, you know We were talking about this a second ago They didn't keep up with people they didn't do stuff for people their customer service Faulted their selection faltered their displays looked old. I mean it just didn't keep up with the times And I I remember Target and I'm up to number three guys just to keep track of that I remember Target years ago when I lived in San Diego. I would say in the late 80s They were just run down and gross. There was just nothing to them And at that time Target was not even on the East Coast and I would look in there I'm like this place is gonna go out of business And then on the East Coast they years and years later when I was on the East Coast they opened a target and it was cool I mean they had plastic carts Which I thought was cool because all the other carts were metal and they rolled nice and all the displays were pretty And everything was that red tone in there and they had the big target dot and I was like wow This is a different target But what they did was something that Sears didn't do is they kept up with the times they reinvented themselves Which is what you got to do constantly you got to constantly reinvent yourself if you think of actors and singers and all these people Who are really famous who've been around for many years. They always reinvent themselves I mean, I think of Snoop Dogg stands out a lot in my mind man He his longevity has been amazing and most rappers. I mean they're good for a few months maybe a year or two Snoop Dogg has made himself relevant. He went on cooking shows with you know, Martha Stewart. He He was actually the commentator for the last Tyson's fight. He did different things. He reinvented himself He wasn't just a rapper, you know, so that's something else that you got to keep in mind That's how a lot of these stores lost themselves. Let me look at some of your comments here While I agree, I think you need to blend great content with marketing your brand true Buddy targeted his audience and built to 35,000 people in three months a switch to organic and now at 103,000 Wow, that's good buddy. I'm not I think that's the guy you told me about the other day Paul I'm not sure most companies that are gone had no engagement. Yeah. Yeah, you're stealing my number four You're stealing it Met guy who was in charge of their social media campaigns really if my number four is Engage with your audience engage with them Okay, when you start posting this stuff when you start doing this free content when you start getting in these groups and Facebook Engage, okay, if somebody ask a question by all means you need to answer it And I don't mean answer it with yes or no, you know, I mean If somebody says to me, you know, let me think what's the best-priced products to start with an economy Okay, I'm gonna answer that and then I'm gonna follow up with a question and Paul you've probably seen me do that When somebody asked a question I may say well I think the best price is in that 10 to $20 range if it's a cold audience if it's a warm audience It could be a much higher priced item Tell me what is the type of items you're thinking about offering or is it a service and I'll give you a different answer So I'm gonna answer their question and then I'm gonna respond back with another question And the reason I'm gonna do that is I want to keep the conversation going and I want to help that personnel But by asking another question, I'm gonna get another comment Platforms whether it be Facebook or YouTube or Twitter or whatever they reward you for engagement So if you're getting a lot of comments and this is number four if you're getting a lot of comments and you are not engaging You're not answering these people. They're gonna quit sending you questions You know a lot of times I will have if you've done this I'll think about commenting on a video and I'll see that they've got some comments down there And I'm thinking I wonder if they even read these things because I don't want to waste my time if they don't And what I'll do is I'll click on some of the comments that are already there to see the replies To see if the original publisher ever replied to these people and if they didn't reply to these people guess what? I don't put any comment on their video. They've lost engagement. They've lost engagement because I've already checked them out I look to see if they're actually responding to people if they're not responding people. I feel like they don't even care Now I get it if you have a huge audience if you get thousands of comments on your videos I understand you can't answer all of them I don't have that problem, but I might one day, but here's something I do also understand You can answer some of them You can answer some of them if you don't answer anybody on your blog if you don't answer anybody on your YouTube channel If you don't answer anybody who you know says something on Twitter or whatever You're gonna lose your audience because they're gonna look at you as somebody who doesn't really care and you don't I mean obviously You don't care if you're not responding super important that you do that Let's see here snoop embraced marketing and definitely a student of marketing and publicity Yeah, I mean you look at him and you go this guy just smokes pot. He didn't care about anything. No, he's a marketer No, believe me Snoop Dogg is a marketer and there's a lot of people like him out there I'm not saying he's the only one But he does come to mind because he's been around my whole life It's like and he's still got long hair even though it starts like in the back of his head and goes out I mean he's got like his forehead is like most of his head now But that's all of us right always my forehead is getting pretty high too. I can't say anything Let's see here pennies is going to be gone soon because their engagement sucks And they don't address the outcry about bad customer service. Oh pennies. Oh, yes. Yes, the department store I think you meant the coin pennies and there's those are gonna be gone too by the way Yeah pennies is probably the next one on the list, isn't it? Macy's is not far from there. I think Saxford Avenue is not far from there I think Bloomingdale's is not far from there a lot of those big Box retailers even though some of them had expensive stuff like Saxford Avenue had expensive stuff But so what if you're if your engagement's not good with your people and you know if they have a snooty attitude I know all on the east because we had tallheimers and I'm curious how tallheimers is doing now tallheimers was a nice store And they really had upscale type stuff. I Wonder about them Let's see here Just reading some of the comments more add. What's up? What's up? What's up is what we're doing today, right? We're helping people build their audience and we went through number four and we're hitting on number five Now number five is one of my favorites. Hang on one second Number five. Let me tell you a little bit about number five. Let's talk number five Number five is free number five is free number five. You can reach the largest audience in the world It's free and you can reach the largest audience in the world Number five takes persistence But number five can bring you the biggest following you've ever seen in your life Number five can bring you more money than you can imagine Number five takes more time than all of these other things But it's the most rewarding one number five will get you closer to your audience that you've ever been number five We'll get you more engagement that you could ever imagine Number five is something that will be around for years and years to come in my estimation. Okay, and you never know what's gonna happen Number five is still growing Way faster than all of the other social platforms way faster Number five is one of the most trusted things number five has more celebrities on it And it has more regular people on it than anything else number five is the one I mean if you if you said well, I'm only gonna do one thing. I'm not gonna do anything else I would pick number five. That's what I would do. Do you remember Corvettes and two guys Corvettes yeah matter of fact and San Diego they have a thing called the Corvette diner And that was around in the beginning of COVID and let me just check it Let's see here Corvette diner Corvette diner San Diego See if they still have that and two guys. I don't remember two guys No, I don't know that one that may have been you know, it may have been a geographical thing Corvette diner looks like they closed in San Diego and there it is guys Corvette diner is closed. Can you see that? Close Yeah, my camera finally focused in which was a pretty cool little place Opens at 12 p.m. Wait, wait, wait, maybe they're still in business Let's see here. Let's see here. Let me check one other spot here because Corvette diner was really pretty cool Corvette diner They are still in business. It's just it says closed today. That's really confusing. Why would you close on a Tuesday? I don't know maybe their business. Maybe they're not Kind of hard to say but they were owned by a small restaurant group here in San Diego Let's see here. I'm getting ready to reveal number five guys And if you think you know what number five is you're welcome. I've given you a lot of hints It's got the biggest audience. It has the biggest reach. It's growing faster than any other has more celebrities on it And it has more regular people on it Number five doesn't cost you any money to do it number five can get you more engagement than anything else What is number five? See if you can guess it Think you need to do a live from a mall to show the empty spaces. You think that'd be interesting Also do a cemetery because that's where a field of dreams not fulfilled Who dares wins? He's right They say that best books never written or in a cemetery. Everybody's got a book in them I don't care who you are, you know, if you've lived, you know into adulthood You'd probably get a book and you already or many books. I think I've got many in me But I got to spend my time in so many different areas and it's really kind of exciting to me because I've learned enough now about Selling online. I remember years ago, and I think I talked about this the other day I think was like in 2013 not that long ago. I didn't know that much about marketing I mean, I had made millions of dollars online by then but I didn't really know what I need to know about marketing Now I do so back then I didn't if I didn't have sales I didn't know what to do about it now if I don't have sales I know exactly what to do about it I know where I can go what I can do and how I can increase them So that's very helpful Let's see even Chevrolet design Corvette for geezers by raising seat for people who can afford it Tuesday's slowest day in restaurants Yeah, it is. Yeah, you're right about that. It is a slow day in restaurants Paul So maybe that's why the Corvette diners. It's closed today I don't know but that's a weird day because they were open seven days a week before What's the thoughts me we Just heard about them, but not sure what they were about. Let me check this Paul me. We I don't know me We if I don't know something I'm gonna tell you something me we Me we is an uplifting next generation social network With awesome social features and no BS no ads no targeting no news feed manipulation me We has okay, I'll have to check it out Now the only thing that concerns me because there was a competitor to Facebook That asked me to join it a few years ago, and it was the same thing It didn't you know didn't have the ads it didn't you know manipulate the feed or any of that stuff But without ads you can't make money in the number five thing. I'm gonna reveal to you just second Nobody is guessing you I'm surprised you haven't But the number five thing has ads and I think you have to have ads you got to monetize I mean, how do you keep a platform going if you don't have income you've got to have income? Corvettes was founded by Korean war veterans on the East Coast. Oh, look, I didn't know about that one. I Didn't do that about that at all What's number five? Nobody has guessed What is number five guys you haven't figured out number five yet? You got to figure out number five. What is it guess guess guess guess guess? I mean, I made it so painfully obvious what number five is it's the best It's the best way to build an audience bar none What is number five the best way to build an audience? Oh my gosh, it's so painfully obvious Okay And I've used all the things that I'm talking about today every single one of them some I use more than others Some I don't use now some I did use but number five I use now I use number five almost every day now back. I do use number five every day But nobody's guess what it is nobody seems to know what number five is it's the most important way to build an audience That you could possibly have and don't be scared of putting something in there. It's wrong There it is Paul just got it. It's YouTube. I'm doing it right now. I'm doing it right now We are talking to each other right now. You guys are chatting there I'm putting up videos. They last forever, right? More celebrities are on YouTube than anything else and more regular people are on YouTube than anything else Matter of fact, YouTube has made celebrities out of more regular people than anything else It is amazing. You can reach the biggest audience. It's not costing me anything But my time to sit here and talk to you guys. Yeah, okay. There's a camera. There's a computer and all that good stuff but overall YouTube is gonna get me more Traffic more interaction more audience more recognition. I can help more people in you I can do so much on YouTube that I can't do anyplace else It doesn't mean I ignore all the other things Impal did say Carter. Yes, I love Carter and that's a great marketing tool But to build an audience to build an audience ain't nothing like you or YouTube nothing like YouTube YouTube is frigging amazing YouTube is the Single best way to build an audience of anything that's available to you if you just did YouTube and you did nothing else If you just did YouTube, you could build an audience You wouldn't need anything else. You could just do it Hi, Morad happy to see you're joining us geezers. I Guess we are gonna geezers on me. It is funny though guys in my audience on YouTube My audience is 18 to 34 and that is 86% of my audience 18 to 34 and I it varies a little bit every day by day Let's see here I am really surprised that given the engagement here that you're not just blowing it up right now Hey, it takes time and I don't really care, you know, I mean I do care I mean I want people to see it and all that stuff But it takes time, you know YouTube is a finicky thing And you know, we're growing and that's all I care about, you know Every day I get up and we've got bigger audience and I've got more money coming in and help more people And all I care about is the forward movement. Would I like to see, you know, 10 million subscribers? Sure, who wouldn't I'd be a liar if I didn't I would like to see more. Sure, of course I would I'd be a liar if I said I didn't But am I satisfied with the fact that it is growing? Of course I am of course I am I love it You know, I've got videos that get tens of thousands of views Which some people never get that on their whole channel. So and I know it's because I put out so much content. I mean I put out a lot of content And I don't know how many videos I have today. You can probably look at my channel But I know it's an excessive 900 and it's approaching a thousand videos And that may be off-putting to some people because they say well my gosh You don't have 5000 subscribers yet and you got almost a thousand videos Keep in mind the first I would say five six hundred weren't that good. They weren't good I didn't know what I was doing. They were really short. They were choppy And I left them up there. Please don't go look at them But if you go back to my videos and you sorted by oldest video, you would see they aren't that good Okay, I wasn't good at it. I took time and it takes time to do this stuff It takes time to get good I had to study it Because I did I was doing what I thought would be good and that has nothing to do with reality What you think people want has nothing to do with reality I mean you could be right Often times you're wrong Let's see Uh, I am really surprised. Okay. I think you need another book I do I have two started paul and I've got a course that's almost finished And I'm working on all those things a little bit at a time James green absolutely agree paul I'm also baffled by jr's channel is growing exponentially because they don't they don't I mean the chances of that happening are Almost minuscule If you really look at the number of channels that there are on youtube Over 90 percent of them don't have 100 subscribers. You know, that's crazy over 90 percent And to get over a thousand subscribers, it's impossible almost To get to a hundred thousand subscribers Or is it a million it's either a million or a hundred thousand There's only 2,000 channels in the world that hit that that benchmark That's pretty amazing. I think it's I think it's a million subscribers But still think about that only 2,000 channels hit a million And I watch some that have 7 million 10 million 12 million It's pretty amazing And it'd be great to get there and one day I may one day I may not but the point is along the way I'm going to help people and that's really what I really want to do You know, I have money to live off now and my bills are paid every month I mean how much money do you really need? I mean, I'm fed and I have shelter, you know How much house do you want to clean? We're building a house in texas and it's too big for us. I know it is You know, I mean how much do you really need? You just don't need much. Come on jr You have a fun time on this live stream. I know it. I do I do It does show I do have a good time on here and I really appreciate all you guys I really really do and I want to remind everybody to please subscribe to the channel That is something I need to tell you if that button down there is red You need to click it turn it to gray and you also need to ring this bell Turn all bell notifications here notified each and every time I go live or I upload a video It will notify you that and I've been telling you guys something wrong. I forgot I changed my schedule My video uploads are sunday through thursday. I've been telling you they were monday through friday About eight nine months ago. I changed that with my video editor and I told him the other day I said you forgot to put up a video on friday and I put one up because you didn't do it And he's like, well, no, you told me sunday through thursday. I'm like, oh my god. I did I did tell him that and the reason we did that Was because the majority of my audience was on sunday through thursday. So that's why we switched that so Um, if you want a video upload look for him sunday through thursday if you want live videos That's monday through saturday where you can actually talk to me and you can ask me questions Um, so yeah, so that's what I got for you today. I hope those five things helped you out If you do those five things you will build an audience I've got some exciting stuff tomorrow And I don't know if you guys notice but when you go to my channel when I schedule these lives I'll have the subject matter on the name of the video So you can look and see what's going to happen wednesday thursday friday Not saturday yet. I don't have saturdays up yet, but I'll have saturdays up pretty soon And if you if you're interested the saturday ones, I do send an email out So make sure you get on to my email list and you'll know about the saturday ones I'll use the email you thursday friday and twice on saturday to remind you about the saturday one It's a little bit bigger one. Sometimes I go a little bit longer Um, I don't know why it's saturday. I guess more people can come to it I usually have a bigger audience on that one, but these do well afterwards That's all I care about is that people do get to it. They get to see it. They get to learn things House house coming along. It's kind of all good. I didn't get any pictures last week, paul I have an agent and then I have the property I don't know what the guy's called project manager or something like that And I've had three project managers for each stage of the house And I didn't get any pictures I'm a little upset about that and the one guy I've got that's the project manager now He doesn't do too good my my agent or sales rep. I guess sales rep for the company. He's really good He'll go over there and do long videos And I put together a long video of it I just haven't posted it because it looks kind of like I'm showing off and I don't like doing that But my my video editor sucked Because I put it on youtube. It's a hidden video And he says oh my god, I saw your house and he says you look like a celebrity or something He says when you move into the house, you'll be a celebrity And what's funny is he's in the philippines and I guess over there. It's like if you have a nice house That's what makes you a celebrity. It's like that's the furthest thing that I ever want to be But it was very kind of him and he really liked the house and he showed it to his wife and they liked it And he's been with me going on a couple of years now. So, you know, we we could talk about anything So that's that's the update on the house. I'll show you pictures real soon I know they got the cabinets in they were trying to paint them. They were supposed to put flooring in last week I don't know if they did or not So I have to say I know they they put the frame up form form for the driveway They were supposed to pour the driveway. Don't know if that's done or not But I'll be looking forward to seeing that Paul says I'll message you later. Okay. That's very cool I appreciate your messages Paul. I'm going to go ahead and get out of here guys. You have a great day Thank you so much for showing up today and I'll see