 If they work the lead properly, it'll eventually lead to referrals, the person's war market, more business. Multiply the leads. Exactly right. The key to turning one lead into three policies, four policies is, hey, what's your neighbor's name? Hey, Ms. Betty, I just visited with your neighbor, Ms. Jones. She's awesome. She did a great job. We took care of her. She said that you needed to spend 30 seconds with me. Let's make it happen. I mean, just think outside the box. That's the biggest thing. Totally. Everyone's got friends. Everyone's got family. And if you take care of them and you build that trust, that rapport with them, they're going to be more than likely like, you know, how you have, some people have an appointment center. You'll call. You'll have somebody set an appointment for you. Have the person you just sold set that appointment. They know them. Have them call their friend. Have them say, hey, I spoke with Cody. I spoke with Rance. They want to talk to you. Please meet with them. They're going to take care of you that they took care of me. That's almost a lay down when you walk in. That's awesome. I'm serious. That's strong. That's the best bit of advice. We've given. Whoa. Take it. Take it and run with it. Make them do the heavy lifting, the tough part, the phone call. Don't talk to them and may not talk to you.