 A lot of brands are looking at ways that they can interact with people. I think retail is changing a lot and so they're trying to think of ways that they could sort of take some of these things that we've implemented and put them into their own spaces. Getting to know the city and we develop a color palette for the city as well and you know we canvas the streets and so a lot of the colors around this space and in Houston we use that color palette. We've had a whole team from Goop that came through, we have people from advertising agencies like Wyden and Kennedy that have come through, we've had whole teams from different tech companies like Facebook and LinkedIn that have brought their whole creative teams through. I think people are really just curious about who's doing this, who's doing this well and how they can take some of the things that we've implemented here and take them back either to the brands that they're representing or working with or to their own companies. We're not the circus just rolling into the town with our you know flatbed trucks and setting up backdrops you know we really become a part of that community and we try to have our reach kind of extend beyond the walls of the Color Factory as well and so we have these partnerships with nonprofits where you know we're doing events in our space, we're putting up murals, children's playgrounds in Houston and so you know it really does extend beyond the four walls or the many walls of Color Factory. It is sometimes for the gram but it's really about having more depth beyond the photo.