 My name is Rahul Gonzales and I run a design firm based in Bangalore called PIXALOB. I currently consulting with C42 Engineering which is an engineering firm which works on Ruby and Rails here in Bangalore. I'm Akash, founder of C42 Engineering. It's a two-year-old Ruby and Rails constituency based out of Bangalore. Around six months back we started our first product Ruby month which was online Ruby learning platform. Fortunately we and Rahul were working with us as a designer because otherwise we had no idea how to go about designing. For two years we were working with close to 20 startups and giving up your engineering company it was very difficult for us to do the design so almost all the time we were working with other design agencies. Whenever client wants a particular product design he would first talk to the design companies, get at least one or two iterations, complete a product design, throw those designs over the walls to us and we do the complete development. We be an agile company we generally like to work in one week iteration where we do development, release the product, get the feedback from the market or from the investors or from our other friends and based on that change the design, maybe change features altogether, change the layout whatever is required. Again work for one more week and then release the product. Now as the designers weren't working with us whatever feedback we could gather out of development process we could not give it back to the design and that has always been our big point. Ruby month started with just two months of finding we had money we wanted to do something we really liked this idea with just two months to release the product, get the feedback and do the iteration we were actually looking at an iteration of two to three days not even a week and because of that it was very very critical for us to work very closely with the designer and that's an experience where after a lot of mistakes and certain correct things the good things that we did we gathered a lot of experience and now we are using that with our clients as well and that's the experience we actually want to talk about or want to share over here. I think one of the important things from a designer is also that you can learn things from engineers they're not as yeah they're not as terrible as we think they are so it's been very interesting to see how design can fit into an agile framework there are lots of things that one can learn and in fact improve one's designs through that earlier there was often a feeling that one should keep clients at an arms length because they don't know what they're talking about but especially designers and developers but there's actually a great benefit especially when talking about web products to actually working very very closely with a development firm.