 And moving on to our next category, which is the Synergy Award, this award also invited the shortlisted entrance to come and make a presentation directly to the jury to impress upon them why they feel they should win a trophy in the Out of All Neons Awards 2017. And to the honours, we invite on stage Mr. Somit Robanacharya, CEO of Madison, all of you on stage, so we have the shortlisted nominees for Synergy Award team. When it comes to 360 degree marketing, I think that it makes automatically get more heated and more interesting because there is that much more scope to do more innovative and interesting things. And I think with the universe of the consumer shrinking and kind of condensing right down to his mobile phone, it's very interesting to see how anything which is more larger than life and more organization to anything which is more smaller but equally meaningful which is more related to a more one in one organization, how that translates to the consumer, how the consumer feels about the closing at an emotional level is what truly makes a difference. So I think when we were discussing and we were debating, we were looking at not just whether a tick mark was done across the 10 things that are possible in marketing but what we were really seeing is whether the role of each medium played out beautifully, whether it was giving the consumer experience, whether it was appealing to them at an emotional level, whether it was appealing to them at a functional level, how each role in the broad sector of 360 marketing played out from a consumer standpoint is what we were trying to arrive at. And definitely again some very interesting work done by a lot of brands, but I think what made a key difference is how the flow was condensed into that one mobile phone which has become like the go-to personal communication device for any consumer. And the more beautiful it condensed into that one-on-one organization despite being a 360 campaign, the more it made a difference in terms of between the mediums. Pons medal goes to trophy winner. By the way all of these shortlisted nominees came and impressed upon the jury while they thought that they should be the trophy winners in the Synergy Award. This was a window of opportunity for them to see how transparent and interactive the jury is. Let's find out who the silver trophy winner is.