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Published on Sep 4, 2014
Keynote address by Herman Gyr at the 2013 Stanford University BiblioTech conference. This talk outlines 3 approaches with which Liberal Arts PhDs can take full advantage of their existing competences and make significant contributions in corporate environments: 1. Understanding human beings in a number of dimensions that are important for business; 2. recognizing and interpreting signals that represent critical disruptions for business enterprises; and 3. formulating a compelling story that mobilizes people of an enterprise to fully commit to the possibilities of the future.