 For more than half of the world's population, rice is life. But as the demand increases, while urban migration, resource degradation and climate change intensify, how can the humble rice grain remain sustainable and continuously support the lives of people who depend on it in the future? It all begins with a seed. Feeding billions of people requires unlocking the rice genome and cultivating genetic diversity. We must leverage our data to develop new practices and rice varieties that are more nutritious, climate resilient and high-yielding. Innovations and disruptive technologies must be embraced to usher a new age of sustainable farming. Beyond the labs and into the fields, linkages among stakeholders must be created, closing social gaps, providing support to farmers and ensuring health, nutrition and livelihood for all. The future of rice is the future of billions of people. How can we ensure that future? Join the discussion. To shape the future of rice.