 If you want to pump your body and expand your mind, there's only one place to go. Mind pump, mind pump, with your hosts, Sal DeStefano, Adam Schaefer, and Justin Andrews. So in this episode of Mind Pump, we actually, we set out to do a different episode when we started recording. The Bloomberg study. The article that came out. Right, they just, that's getting spread around right now, right? That went out yesterday? Yeah, it went out and it talked about, because we were going to record a different episode and I brought this article up and it talked about how Americans are, like for the first time ever, life expectancy is dropping and we're getting sicker while we're alive. So we're sicker during that period of time. And there was some, just kind of some alarming statistics that I rattled off in the episode. And then we had a long conversation about what's going on. We've got better medicine, more advancements and lots of different things. And yet we're seeing the rise and the explosion of all these chronic illnesses and the decline of just quality of life. It's a pretty alarming, and we talk a lot about, in this episode, what we think may be causing it. And a lot of it has to do with, in our opinion, the quality of food, just the overuse of chemicals like glyphosates and antibiotics and how we think eating organic can remedy some of that. And the direction of your purchasing habits and how you're going to direct the market to kind of solve some of these problems. We do mention Thrive Market in the episode. It was a very natural, organic, no pun intended mention, because I think we think Thrive Market is kind of battling the problem with this one. They're really leading the way in this direction. I think you're going to see a lot of other companies follow suit. And so, I mean, I even think the Amazon and Whole Foods purchase is for this exact reason. So in my opinion, Thrive Market is leading the way and what they're leading the way in is this ability for us to get organic foods at wholesale type prices so people can now afford to do it. That was always the knock before was, Whole Foods was known as whole paycheck. And it's like, I just can't afford to do that. And so they've now created this kind of like virtual farmers market type of mentality. So people can now get these great foods for prices like that you would pay it. That you would pay like not a conventional foods for. Right, right. You go to thrivemarket.com forward slash mine pump. And then what they've done for our listeners is they've given people $20 off the first three orders of $49 or more free shipping and one month of a free membership. So basically have nothing to lose. Also because we talk a lot about nutrition in this episode and how we believe eliminating processed foods maybe one of the first steps towards eating better and learning how to read your body signals. You know, we talk a lot about intuitive eating and what that actually means because that term is getting thrown around quite a bit now and it's gonna keep getting thrown around. And you know, a lot of people don't understand exactly what it means. Like what does it mean to really eat intuitively or to listen to your body? And we talk about that in this episode but we also have a guide. We have an intuitive eating guide that breaks it down for you and gives you actionable items and methods. Even before that we wanted to be able to give people an idea of what does that look like and what do you mean by an intuitive guide? And so Doug has set up a landing page where people can go and read the first three pages. For free. Yeah, for free of the intuitive guide to get an idea of the message and where we're trying to help people in this direction. Yeah, and it gives you a good idea with the direction of the intuitive guide, the intuitive guide itself comes with lots of different ways to get you towards that point where you can start reading your body signals. But again, don't take it from me. You can go read the first pages, first three pages for free. It's at mindpumpmedia.com forward slash the letter P forward slash food. Again, that's mindpumpmedia.com forward slash the letter P forward slash food. And then you can read the first three pages of the intuitive nutrition guide. I wake up this morning to a message and apologize if I'm talking funny. I think I'm getting a cold thanks Adam. It's always me. You get it first. You sound extra sexy. You're the gatekeeper. And then I always get it second. You notice that? He gets it. I get it. Interesting, I don't get it. Never. You never get it. Yeah, you guys share things. I'm gonna make sure you get this one out. You don't share with me is what I'm getting here. We'll see about that, buddy. Yeah. I'm gonna make out with you. So I get this. People send me, I used to have to search out like studies and statistics. I know our forum now in DM box. They're getting hand-served. Well because people know I'm into this kind of stuff, I'll get DMed and I love it. If you're listening right now and you got some cool study or something you wanna share, DM it to me and the odds are if it's awesome. Yeah, keep us relevant. I'll be talking about it on the show. So I get this. An article was just posted by Bloomberg and the title of it was, Americans are retiring later, dying sooner and are sicker in between. So there's some new statistics coming out that are fucking shocking, dude. They're not good at all. The US age adjusted mortality rate has gone up 1.2% from 2014 to 2015 which is very rare that you see a year over year increase like that. But there's worse ones. I'm gonna look at them here. There's people in there. Again, let me, this is percentages. This isn't a total number, right? No, no, no, no. So obviously we're growing as a nation. So, you know. Yeah, no, it's always a percentage. It's always per capita. So otherwise it wouldn't matter. Which is crazy when you think of it like that then because if it's growing at that high of a percentage you're talking about hundreds of thousands of people more a year or probably this is happening to them. That's a fucking lot. That's a lot of people. That's a lot. You also have Americans in the late 50s have more serious health problems than they did 10 to 15 years ago. That's not that long ago. Yeah. You know, 10 to 15 years ago like what has drastically changed since then to cause this or the other question is are all these changes starting to cause these cumulative effects? I think it's been over the course of the last 20, 30 years and it's hitting them at 50 right now. I think at 15, 20 years old all these 50 year olds were and that was back when smoking was cool and doing this like eating process shit was no big deal. It was actually becoming cool that you could just slowly poisoning your body. Things and wrappers, this convenience like any of the rise of all the fast food and then delivery services like all that stuff has been on the rise. Here's another one. Serving size. When you're looking at middle-aged Americans' health there's these surveys that they do and there was these economists that did it from the University of Michigan and one of the measures is what they call ADL active activity of daily living and they'll ask them if they're struggling with daily activities like walking, dressing and bathing yourselves, eating, getting out of bed. That was at 8.8% it went up to 12.5% in that same period of time. That's a big jump. That's a big percentage jump. Also dementia is up. There's just all these mental disorders that are starting to get worse and what we've seen over the past 40 years is better life expectancies because smoking has gone down quite a bit. We've figured out how to solve certain major acute problems but these chronic issues now are getting worse and worse and worse which includes cancer and it's getting, we're starting to see this wave that's coming. It's almost like a warning shot. You know what I'm saying? Like you're at the beach all of a sudden the water disappears and it goes way out and it looks like low tide and then you start to realize I think a tidal wave or something. There's a wall of water. Right and that's what we're about that's what we are about to see. We're about to see that next in 15 years we're gonna see this huge rise in health problems which literally threaten the fabric of our society and what I mean by that is we won't be able to afford the cost of all this stuff and I 100% believe how much longer though do you think it's gonna take before people because I know right now there's 100% there's at least a few thousand people right now I heard you say that and think right away like oh chicken little you know like oh the sky is falling oh because a little bit of percentage of this or that it could be attributed to this it could be attributed to that like oh it'll even itself out. It's compounding. It's a compounding thing especially when you consider these things. No I know but when do you think how much further do you think we have to go before people go like oh fuck this is getting really bad. I think. Because we think because this is our space right so we feel like oh it's the culture's changing there's paleo this now and there's ketogenic you know talking about this and it's like as soon as you step out of that like and just talk to normal people who don't like exercise every day which is a majority of everybody else like they don't give a fuck they're not talking about this. Oh yeah good. People are still like buying like shitty soda and candy as like a snack you know like it's just like we totally are in a bubble we're in a little sphere of like hope you know and like you do see organics and you do see like whole food kind of you know whole foods making more presence in the market but it's just like there's just so many people that it's not effective. Well it's a tough it's a tough ship to turn because we've been told for so long that the problem is underactivity and overeating that that's all the problem that's definitely part of this that's part of the problem but there's a lot more that's going on I mean. Well I even think you can you can say it's it's a big part of the problem it's the most the problem right for sure and this is where I where I always kind of agree with Lane where Lane takes this approach that absolutely when you look at all the markers that make the biggest difference on your overall or general health overconsumption and under under moving right is for sure the biggest biggest killer so but food quality is fucking coming real well so here's the part that's that's crazy to me because I'm starting to I haven't changed my mind yet I still agree with you but the other side is starting to convince me when I same way when I talk to I'm in the same place I talk to Chris Cressers Rob Wolf you know I talked to Dr. Zach Bush which is a recent interview that hasn't aired yet and you know the like Dr. Zach Bush triple board certified you know physician which is very rare super super intelligent and he's telling me the research he's doing he's telling me things like glyphocytes are damaging the the the fabric that that gives us the integrity of our cell walls of our intestines of our our blood vessels he's talking about how antibiotics it takes a while for these things to cause these problems takes generations but we're seeing which is why they pass all the tests from like FDA and stuff I had to get approved and go right now because you know six months of it you know or even a year of taking it it's not gonna kill anybody that's right but it is altering your chemistry and your makeup and so much of the stuff that we've been doing over the last 30 years it's I think it's just the combination of all of it that is why we're seeing this rise well I'll give you an example so I just learned about how glyphocytes kill plants because that's what they're used for right they're used as herbicides kill all these plants they operate plants or kill off all the bugs that are trying to kill no no no so yeah glyphocytes and herbicide it's not a pesticide right there's pesticides as herbicides so what glyphocytes do is you spray them on a plant and it interrupts what's called the Shikamati I believe if I'm not if I hope I'm pronouncing it right pathway which is a crucial pathway that tells plants how to produce amino acids and whatnot now humans don't have this pathway which is why they're like oh it's safe it's safe for humans it doesn't affect this because we don't have this pathway in us however plants have them bacteria have them and because of that we're producing plants that are and you know with GMO plants and stuff like that we are producing situations where the soil doesn't have certain bacteria well not just bacteria because that's a big one right because you're consuming glyphosate residues which are everywhere I think 75% the last test showed that 75% of rain water has got glyphosates in it regardless of where you live or whatever more if you live near where they spray lots of plants even organics a little fox organics organic plants will many times have some glyphosate residues of course much less than non-organic but it's because it fucking rains on everything and this totally disrupts your microbiome in your gut it also we're made up of bacteria so and they're also showing that glyphosates themselves damage the intestinal permeability that the soil is being stripped of these organic molecules which we never really paid attention to because all we pay attention to are nitrogen and phosphorus and these types of nutrients but there are other things in soil that bacteria use to communicate with each other that your cells use to communicate with bacteria back and forth that we no longer have so our bodies aren't repairing fast enough to deal with some of this damage and so over time and it takes a long time for this to happen this is the problem the problem is if you consume these things you don't get an acute reaction you don't even get a reaction within five or ten years but over the course of your lifetime and then over generational you know over the generations you start to see problems where now we're getting all these weird chronic illnesses all the time like there's certain cancer rates that are going up in children that were pretty rare you know diabetes in kids is like through the roof you know compared to what used to be non-existent Alzheimer's is happening in people younger and younger you know glyphosates by the way they potentially can pass through the blood brain barrier because they are water soluble and they do again they destroy those barriers that we have in our body that are so important at keeping things that are bad for us out and letting things that are good for us in so food quality maybe I mean a lot of people are arguing it's more important than just the quantity and then the other argument that tends to win me over with that is this when you are eating these foods that are processed and engineered then it's very difficult to manage quantity you know what I'm saying it's much harder to like I bet you- No matter what you're right on that I mean it's just that the Chris Kresser when he talked about the baked potato yeah versus potato chips right it's such it's such a true easy way anybody can test that theory out just right there by itself like get a bag of potato chips as many baked potatoes as you want and see which one you'll get to a thousand or 10,000 calories to first you know and it's actually very realistic you could get to 10,000 calories eating a couple bags of chips I know I could do that I'm sure in my lifetime I've done it at least once or twice so but I know I've never been I've never tried playing baked potatoes mindlessly eating but I know I wouldn't be able to do I remember when I was competing I would actually eat some plain baked potatoes and- With nothing on them yeah because it was part of like so I used this in peak week because you know I'm in a caloric deficit a lot so I'm always basically hungry I mean when you're catabolic like that I'm hungry all the time so actually eating white potatoes like that was a great way to satiate myself because it actually one of them just eating dry with like a chicken or a steak or something like that oh my god I would be stuffed afterwards it would- And I couldn't imagine myself even being someone who was in a hungry state all the time I couldn't imagine eating two or three of those meals back to back because it was such a- Palate fatigue and we circumvent that so it's almost like if we took a bunch of people who had problems with their weight and all we did we didn't tell them you know control your calories control your macros like we didn't say any of that stuff if all we did was say okay you're not allowed to eat anything that is packaged or processed you have to eat very basic foods and then see what happens I bet you would have more success doing that than telling these people over here watch your calories and macros because naturally you're not going to want to over-leave For the most part It's challenging to consume that many calories when you have like the raw whole natural type foods that are really fibrous and it's hard to get through and the thing is it's like you know these foods I mean they're hard to digest like it takes a while to kind of get through it and I feel like you know we've bypassed that whole process and made it so accessible that we could cram way more food in that way so it just makes a lot of sense How do you guys take this information though now Imagine like all the people that we've coached and trained and you know they've been eating a certain way for so long and some of them in decent shape and like how do you take because it's really fucking tough man This is such a hard conversation Because I guarantee you I'm blowing people right now if you're listening for the first few times or whatever or you're early in this journey I'm probably blowing you out of the water you're probably like well fuck it I don't want to do anything because everything is bad for me right Right I'm always changing my approach you know with like somebody new coming in like because of how much we learn you know about all these different processes of like you know what's what's going to be the biggest mover right now and like you know sleep being on you know one of the highest things now that I'm focused on that between and then the whole foods thing and adding food in there that's like more nutrient dense and fibrous and approaching it from that perspective as opposed to like starting to take away foods and getting them you know getting all these like highly processed things out it's it's you know introducing first it's that's that's totally a new approach for me yeah and I think that's a good strategy and I think that's worked for me better now that I've kind of implemented that too it was like okay instead of like telling myself oh I can't ever have this thing that I in my life that I know is an ideal for me like say I had this pop tart addiction or use Diet Cokes for example for me because I like Diet Coke there's something that I allow in and out of my life a lot that I know is not ideal for my body it would be my Diet Cokes and so you know I still instead of thinking like oh my god I gotta just eliminate that for the rest of my life because it's not good it's not ideal for my body it's like okay well there's a lot of other areas in my health and wellness journey that I need I should be practicing that are even bigger rocks than just that and so focusing on getting those in there and then when I'm really in got good momentum that's in place I'm sleeping really good exercises right my diet's on point now I'm even eliminating and cutting back on some of these restricting on these Cokes so I kind of teach that to people is like instead of letting some like information or a study like that freak you out and be like oh my god I can't what do we can't have anything now because even organic foods got shit on it freak out it's like no you still got to you still have to evaluate your own your own journey and where you're currently at and look at the big rocks and look at you know what are the what are the things that you're doing right now that are probably not ideal for or the things that because let's let's be honest too like it's not the one Diet Coke it's not the one piece of processed food that you have that's killing you it's probably the things that you're addicted to or the things that you are over consuming a lot of and for long periods of time that's this that's what's really chronic things right everything like you have to assess what those things are like what are my chronic habits what what's what am I introducing to my body the most frequently the reality is I mean we've we've constructed a society around solving uh at the time solving the things that threatened us the most solving the issues of infection solving the issues of you know not enough food or malnutrition because we don't have uh because we're lacking vitamins and minerals solving you know viruses through you know through the invention of vaccines you know solving you know being able to have like emergency surgeries so we've we've been able to solve those problems we've constructed the society around it the problem is we've had some now unintended consequences of it so now we're walking around a society that's like everything everything contains certain things that are that are probably not good for you at long term there you have to there's pitfalls everywhere you look and that's okay don't freak out like Adam's saying identify the big things and make those big changes before you move on to some of the smaller changes and it is a challenge unfortunately it's you you you can't live the way you can't live easy in the sense that the way everything's designed to make things easy for you with here eat this it's so easy you don't have to refrigerate it you can store it forever and here microwave this you don't need to prepare anything and oh this is super cheap because we figured out a way to grow it in a way that makes it super cheap like you might have to make things a little bit more difficult for yourself but in the long term I think it'll make things easier anyway because I can't imagine I mean I've seen people in chronic illness and I've dealt with some of my own stuff and that's very very tough that's a very tough thing to deal with and it's I I'm afraid that we're we're just starting to see the surge because the baby boomers are all becoming older and that's the biggest percentage of the population so that's when I say bankrupt that's what I mean we have this huge percent of the population that's going into the ages now that get expensive and the ones that support it or the taxpayers and are we gonna have enough at what year do you think what year did you think this got really crazy like when you think of like processed foods and you think of you know fast food and serving size and all the when what year do you think did it really start to explode or do you think it's been compounding every single year and like when do you think I think it's been compounding so like like glyphosates for example in 1930 this wasn't a big discussion no no not at all so glyphosates were introduced in the market I believe 1972 they weren't really being heavily used in the U.S. until the 90s and then the patent on them which was held by Monsanto I believe ended sometime in the early 2000s and now you've got major huge biotech companies that produce it I think China now who did Monsanto just buy buy like two years ago the Bayer yes yeah so two so break the companies of the evil background didn't they change their name you know that Bayer was responsible for the gas and the oh yeah yeah they were there in the concentration camp yes yeah Bayer and Monsanto do not do not have the best crazy they don't have the best history do you know Monsanto used to make creepy they made Agent Orange which we would spray all over the jungle and fucking you know Vietnam war and all these all of our soldiers came back with all kinds of neurological thinking about that those two companies now have aligned yeah and think of how much power they have with you well it started it started with it started I know some people have rolled their eyes think conspiracy theory was like access I don't think conspiracy thing I think you're more of an idiot if you think otherwise two companies that have got that much great motives now yeah they're really positive yeah no you know it's funny team in the post-war war two we had this this boost of agriculture because we discovered biotech companies discovered that if you just sprayed nitrates you know from petroleum from petroleum into the soil you could make your plants green and you can make them grow and they're like oh shit now we don't have to worry about this eroding top soil because before that we they would have like the dust bowl and you know areas where plants wouldn't grow because we'd fucking deplete the shit out of the soil so instead of like becoming responsible with it they're like oh cool spray the shit out of everything with nitrates we're gonna grow these plants typical americans typical and then what happened is because of that when and you've talked about this growing marijuana when you grow plants that are off nutrient deficient and you know they're not balanced they get attacked by pests a lot they become very very susceptible to attack from from molds from funguses and from from pests so now we're like what do we do now like all these weeds are killing our plants now i gotta like zap the pests so then they then they then now synthetic pesticide inventions went through the roof and then glyphosates become invented as a way to control weeds so it's like we're fixing a problem that we created that was and that western medicine ladies and gentlemen with more synthetic shit rather than saying take a step back keep treating symptoms yeah let's let's see what's what we can do here at that and it's really only done because because of mass farming i mean that's where you need that right because you and that it's like they probably increase their crops by i would i would guess over 50 percent i know what we would deal with with plants dying off like if you weren't that attentive to it if you didn't have the ability to give each one its individual attention but you can't do that with corn right you see corn fields like there's not somebody there's not a farmer who walks out in these cornfields of a million rows and like looks at each plant takes care of it and like that's where the kind of take it's like the human body and the plant are very similar with homeostasis like the little bit of off of any way and it's susceptible right you get attacked yeah not enough water too much water not enough nutrients too much nutrients weather change not enough sunshine getting on it plant on shading on it you know i'm saying like there's so many variables that could stress this plan out to now make it susceptible to getting mold insects whatever critters that will attack it and then it just spreads like wildfire so i bet the introduction of this had to do more than well over 50 saving or multiplying their crops so it's 100 percent it did and and you know it's funny because super valuable food has gotten in uh in modern western society especially america food has become so it's been so mass produced that we throw away a tremendous amount of food now because we have so much of it like people will eat it and buy a bunch and be like oh we didn't use that that one bad throw that away and it's funny because i'll see my grandparents or even my parents who my dad especially who grew up in sicily was real poor like if you throw food away in front of him like that's a big fucking slap in the face but it's like now it's not a big deal because like who cares i'll buy more it's not a big deal a sort of way right so it's it's definitely changed our behaviors in in in that sense so i think respecting our food probably will will go along when the other thing too is like we vote with our dollars like if you spend more money on foods that are you know farmed uh within you know a particular way that you know or maybe organic i don't have you know high pesticide you know residue whatever you're going to create a larger market demand for products like that and producers you know this is the beauty of the market producers will find better ways to make these things they'll become less expensive and more accessible and we're seeing we're already starting to see some of that you know so take your dollars and vote well this is part of what you know took us a long time to even connect with sponsors is you know there was tons of companies at the beginning that were you know doing supplements or drinks or whatever whatever else company we got hit up with uh that did not run everything organically and it was like man i really like what you guys are doing but if you're not ready to see where this is going in the future like and make that change and i remember i was talking to some people that were just stubborn about it that just don't don't think that there's going to be yeah and they're not malicious about it like they're not like it is the intent is to produce and produce something of high quality but they're not like considering all the factors and and really forward thinking about how this is going to affect this long term and well marginally it doesn't make sense right now right it's way expensive a lot of people i mean and i see people all the time like complain about certain products that are oh my god it's so expensive it's like well yeah i know if you care about that then it's right now it's not set in place for it to compete with somebody who's mass producing it on farms it just can't like you and it's just logical it's not like you shouldn't as a consumer i think it's so unfair to to bitch about oh my god it's so much more expensive than i just bought super high quality but we want it super super cheap because it's that attitude that got us in the place we are right now because as like you said we vote with our dollars and we have shown that that's more important to us that we can save $20 or $10 on something versus hey i'm willing to spend a little bit more money to know that this is a little bit this is coming from a much better place than this other thing even though they're similar what it may be giving me for my goal to get build muscle or burn body fat or whatever that or get whatever nutrient you know major macro nutrient i'm looking for i don't know i'm willing to spend a little more money to know for sure where it's coming from and again this is why you're seeing you know it wasn't that long ago that you know the people who were poor or the disenfranchised suffered from diseases of lack of food they were starving they didn't have enough food they would die as a result of it now the poor and disenfranchised suffer from chronic disease and obesity at much higher rates this is what excites me about the whole model with thrive market i was just going there yeah is what what they're doing is uh not only is it cool to see this direction but also the potential of what the how many people they could be impacting yeah i mean when you start doing things where they're actually putting out competitive prices they found another way to to beat the system in a sense they're driving the market in that direction it's pretty fucking awesome why we want to vote on that bottom line is if thrive market does well which which if they do well it's because they deserve it if they do bad it's because they didn't do a good job that's just the way the market works but if they do well it's because the demand is there they they're providing good prices better prices for products that we're talking about that are better for you so if they do do well and they continue to grow what it's going to do is going to draw more competitors into the market that are going to try to do the same thing or something similar now that may be bad news for companies like thrive because now they have to compete but it's great news for consumers like us because now we have more choices more options and more look these big these massive food manufacturers you know general mills and all these companies that make all this food they if they see the market going in that direction that's where they're going to invest their time and money and and trust me they have the means uh to figure out ways to do things so that we can still get things for good prices but get them in you know we get a lot of them i hear that a lot of them are parlaying right i hear a lot of companies and i wish i had examples we're hedging aren't they yeah that are hedging their bets where they either one have another department or a part of the company that's starting to build out the organic side and go that direction and they just don't market it that much and or that are buying other they're absorbing other companies and other companies and they just keep their they just keep that name you know i'm saying so they let it run with that name but it's really owned by a big a big corporation all these big companies i was at safe i was at Safeway today and i saw foster farms organic chicken now foster farms like the major producer of chicken yeah that's like has a whole chicken company they now have organic they're all organic wow section of chicken that's exciting yeah so it's just because the market started what was it that just what i remember i know there's a lot of people that that crack on that too because the standards and or what gets something to pass is organic so here's what i think i think the first phase is to get more or you know organic you know responsible farming you know that kind of that whole category of foods to grow in terms of the market share before because and then the quality of it within that you're going to see more and more transparency because then when you have all these companies that are competing with organic products you know good farming whatever and now that you're competing and the prices start to drop it's going to become who does it better who's got more who's got better standards look we have 24-hour cameras on our farms that you can watch and you can see look we have independent lab quality of life of these chickens you know it'll get it'll get more and more like like a whole food just got by by amazon it's obviously gonna keep growing exploding who's going to replace whole foods and what i mean by that is whole foods used to be the niche you know like kind of posh you know place to buy food if you were really health conscious well now that their prices are going to start dropping and they're going to start they're going to replace them what's going to replace them and i always think about this last night i'm like i bet you stores are going to open up where you're going to go in nothing's going to be packaged it's all going to be in these massive containers and it's going to be bulk everything in bulk you come in with your own jars your own bags and they're going to advertise like no waste product you know we're not going to produce any waste everything's bulk or i i bet you're going to start seeing some craziness like that where it's almost going to feel like straight off the truck from a farm yeah where you're going to go back in time almost well i already see the rise i remember being a kid and not ever really seeing a farmer's market like the whole idea of the farmers are everywhere now they're everywhere you can you can find one almost anywhere these days on almost any day of the week where in the past i mean think about when you were a kid i don't remember ever seeing a farmer's market when i was a kid i didn't start seeing the flea market yeah no i saw a restaurant that uh they actually had like their entire garden was right behind it and you know all of their vegetables and all of their salads and everything was like grown right behind the restaurant i was like wow that's fucking awesome oh that's kind of that's not okay orchard orchard city kitchen is kind of cool where they keep it's a massive huge refrigerator that you can see through you can see all their fresh vegetables that they literally just came in so it's you can tell no way yeah you can tell it just came straight i'm telling you it's becoming a selling point oh man it's one of the hottest i hottest restaurants for sure i'll go there yeah yeah no let's put that kind of effort into it excellent well i mean you know we started off with bad news but we've got good news so just people are more informed i'm happy about that i'm you know some of these studies are starting to come out that are going to start proving what we've been talking about and we'll see what happens you know we're pretty resilient well this is also what excited me about um you know the finishing up of the intuitive guide too was you know this is really we're getting beyond this okay just macro counting weight loss weight gain strategy and like let's start learning how to teach ourselves to make better choices and it's a process and it's okay it's not demonizing food it's not saying you'll never open something out of a wrap or one day or drink a diet soda or do something like that it's not that at all it's just becoming more aware of the things that become habits in your life because and i and i know that people struggle with it because i know i fucking still struggle with it i find the times i just caught myself doing this the other day so i uh i love those fucking quest bars and you know i in and out i'll have them and then all of a sudden i'll catch myself wanting two or three of them in a day i'll go from never having them not and i can i remember every time this happens the first bite of me having it after i haven't had it for a long time i actually don't even really like it that much but i still eat it and then by the second or the third time i have one they now all of a sudden taste they taste different they taste way better and then and then i go from them tasting better than to me wanting two of them sometimes even three of them in a day before and it's like i totally am aware of what's happening and i know in the past i wasn't you know this is something like because in my head i'm going oh it's a protein bar it's healthy for me but it's just a confirmation of how that how it's designed to hijack that and all of a sudden the next thing you know i find myself craving them and wanting them all the time and i see the same patterns with diet cokes things like that so and again these things still make their way in and out of my life i think the point is becoming aware of it just stopping in that moment and realizing is this going to benefit me or you know is this something that i should you know look at look elsewhere for something else you know like i think that people we just we just get caught up in the ritual and the routine of our day and it's like oh let's just shove this in real and what matters is that and it's not so much that's bad about the diet soda or what's bad about the bar when i do that is i what i also realize is i don't get other things in my diet that i i start to miss the things that are really beneficial if there's if there's times that i'm missing my my greens for the day it's because i was on the go and i ate one or two bars you know i just oh i just fasted and then when i finally ate oh i just had a bar no big deal and so it's not so much what's so bad about the bar or what's not ideal about that it's the what i didn't do to get inside my body and then that's the best thing my body got over the last 48 hours is this bar you know like so i think it's becoming just more aware of that versus demonizing things that you know are not well what makes what gives me a little hope is is when you look at the success that we had with cigarettes and we have had tremendous success in this country have we have we i was actually just thinking about the other day oh my god the rate the amount of the people smoke today versus how much they smoked 40 50 years ago drastically lower much much much lower and it's because we people now associate smoking with you know bad breath yellow teeth you know it's gross or whatever whereas 50 years ago it was cool like if you smoked it was James Dean was doing it yeah you looked really cool and so that that perception of shifted now people still smoke it's still addicting it still feels good but because the perception around it shifted that did made a big impact on you know in terms of public opinion and how much people smoked i think we can do that with food i think we're starting to see the beginning of it but it's gonna take a while i think it's gonna take a long time to do with cigarettes it took decades before we started to see a real impact from you know our campaign against that's why i was at the first question i asked you when we first started talking about all this is you know sure this information comes out and sure we feel like in our little circle that people are making healthier choices but these are already we already know that podcast listeners are already higher IQs these are already growth growth minded people like so yeah in our little circle you see people trying to make that but the masses i feel like isn't that interesting that we can shame somebody smoking a cigarette but not somebody like overweight and stuffing in like a fucking disgusting burger well check this out i just looked it up statistic in 1965 yeah it is for the smoking rate among adults i didn't realize it's 65 42 42 percent of american adults smoked in 2014 16.8 percent that's a that's a that's a that's a big difference that's a success that's a big success but it took from 1965 to 2014 and it isn't food well food you have to have here's the irony yeah here here's the irony in that cancer is on the rise right cancer is so you took out what most got one small fraction well you know i think most people used to connect cigarettes to cancer and that was that was the that was the anti campaign forever was cigarettes caused cancer and so i think a lot of people just assume that it was everything all cancers that we were getting were caused by this and you saw the pandemonium with that you know that was like super fear that was like spreading out and we don't see any of that with food right yeah that's great lung cancer i know lung cancer rates have gone down but other types of cancers have gone up so yeah the news is not too good with our health and it's definitely not it's not it's an understatement and it's not our lack of medicine that's causing it it's not a lack of or knowledge yeah you know it's like that that's what blows my mind is that you know they're too insecure there's certain things about our about our culture that is fascinating to me like the our ability to evolve and educate like when i look at and i geek out on this right when i was watching football last night and to see how much the sport has progressed in my short 20 years of being a fan is fucking phenomenal it's unbelievable when you see how we've evolved like 20 years ago the athletes just didn't even move on the field the way they move on the field now and i can i saw that with my own eyes now it's because i have this i could i vividly remember as a kid watching football and basketball and seeing them now and to think how much we've all and then learning and education like with the ability now to write through our phone and like googling stuff and ted talks like you see these things that we progress in so fast and western medicine all the all the things that we have created but then you have this other area where we're regressing it's crazy to me that all we all these other areas of our lives we evolve and we and we better ourselves so much but for some reason we struggle with this food one and i wonder if it's because we really it has it when in the grand scheme of things my 20 years is nothing the last 100 years is nothing right last 500 years is still really nothing in the whole grand scheme of things and is it because we haven't really lived that long in abundance i think it's because we have a lot of counter information with food cigarettes initially did initially the tobacco industry was spending a lot of money on scientists you had to say things like i was healthy yeah to say cigarettes oh no they're not addictive if they don't cause cancer and all this other stuff but then eventually everybody agreed and it was pretty quick pretty short pretty quick the u.s government came out everybody agreed like okay cigarettes cause cancer cigarettes are bad now with food you've got if you think the cigarette lobby group was powerful that comes that doesn't even come close to the power of these mega food producing corporations you know wheat and corn and these biotech companies that produce you know all these pesticides and herbicides and these companies that produce you know artificial colors and sweeteners so here you got these wellness people saying hey don't eat that way eat organic you know careful for glad and then they're coming out and they're saying no look at all these studies showing it's safe and then the u.s government is in bed with a lot of them and so you don't see any like the world health organization comes out and says glyphosates are a probable carcinogen and right after the u.s government comes out and says no that's wrong they're you know that we don't believe them and it's like what yeah like there's some misinformation going around that meanwhile like coconut oil is horrible for you yeah and then you've got and you've got people on our side who disagree you've got people on our side that if i bring this up they'll be like no that's all fine you know artificial sweeteners are fine those things you know uh you know glyphosates not a big deal we don't have any evidence and it's like okay it has to be so glaringly obvious before yeah i think we start to see major change that's what i think which is scary it could be long it could be another five ten plus years before that even comes close i think i think when i think it'll happen when it's it's so like it's so in our face we can't even deny it will when it will take a little while when it starts to fuck us economically that's when it's really good yes that's when to me that's when it'll happen it won't even happen as it continues to rise the way it is percentage wise it will be when like the amount of debt that we're starting to rack up and then we start to see that this people will be desperate fold our economy you know once we're desperate enough to try and save money right so that's what's going to happen everybody like there's going to be incentive programs to be healthy and preventative and like everybody you know like it's gonna be so expensive that that's like you have to it is neat to see some companies getting on board with us you do see some of these companies i can't wait yeah and i think some of these the some of the forward thinking thinkers with the the tech companies that we have over here in the silicon valley like they do a lot of stuff that other companies didn't do as far as break times and having little gyms within their in their workspace i mean think about that like google facebook apple they all have like in in facility gyms like what other company do you ever ever they realize that it benefits their bottom line too yeah you have a healthy retention rates i mean you just look at from a numbers perspective like they can go through and be like oh wow this is benefiting productivity and retention and all these other markets and my insurance rates are going down all this stuff exactly it's cool it's cost effective check it out go to youtube mind pump tv download or actually subscribe not download subscribe to our channel we've got a new video every single day got to check out the anti rotational series that justin i just did it was a killer series everybody should incorporate this one one anti rotation i'm anti against it thank you for listening to mind pump if your goal is to build and shape your body dramatically improve your health and energy and maximize your overall performance check out our discounted rgb super bundle at mind pump media dot com the rgb super bundle includes maps anabolic maps performance and maps aesthetic nine months of phased expert exercise programming designed by sal adam and justin to systematically transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos the rgb super bundle is like having sal adam and justin as your own personal trainers but at a fraction of the price the rgb super bundle has a full 30-day money back 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