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Disrupt Manifesto

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Published on Oct 25, 2018

TBWA's new manifesto about the importance of creating brave work, inspired by the pioneering spirit of Jay Chiat and the agency’s disruption philosophy. The film, centered on the provocation “Don’t do the right thing,” is a rallying cry aimed at TBWA employees and the industry as a whole, including clients – a reminder that to make truly breakthrough work we must embrace risk.

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