 Good afternoon. So to answer today's question, yes. Everyone is online hanging out without you. So I'm going to talk about some ways where you can join in on some of those online communities and get beyond your library walls. So this is Meetup. How many of you do have libraries on Meetup? Just hands. I don't have cool paddles. OK, not very many. All right, how many of you do paper flyers or paper bookmarks? Any type of paper marketing? OK, everybody. All right, keep your hands up. Of those, how many of you take the flyers beyond your information desk or bulletin board inside the library? Some hands went down. But that's good. If you're going to take the time to do paper, at least get it out there. So this isn't necessary. Oh, and you can put your hands down now. I like to think of social media as yes and and not either or. Same thing with Meetup. It doesn't replace Goodreads or Facebook. It's just a different way to target an audience. And it's a wonderful focus. Meetup is about events. And a lot of the things you probably are making flyers for right now are events rather than services or the library as a whole. So one of the great advantages of Meetup is, as someone mentioned earlier, very little traction when you post a Facebook about events. So just because it's the biggest audience, we often say on my marketing team, Facebook is where events go to die. So unless you do pay to play. And don't let the pay scare you because you can spend $10 and reach thousands and thousands of people and click through rate of $0.08. But Meetup is also a great option because you don't have to pay to play your events. If you are going to have small memberships, it's free to join and test out. And the advantage of it is you can reach people who have never been to the library before. And probably on Facebook, most people aren't going to see your event or your post unless they've already liked the library. But on Meetup, they're going to see, OK, this Meetup group is about Farm to Fork. So I am interested in that. I'm going to join it. And it turns out it's hosted by the library. So one of the things we've done here is consistently brand on Meetup. But that's the system-wide role in it. Really, we turn it over to the library staff to let them post their own events. So they have control over this platform. And there's no barrier to going through COM to post just like they would to their online calendar. But the true advantage is it's going so far beyond our walls, our virtual walls even, because it's not people who are already fans of the library on Facebook or website visitors. So it's a very powerful word of mouth. So this is one of our examples. It's still a pilot. We just started in February. And we are using Meetup Pro after a three-month free trial. It's only a cost of $15 per group that lets us then have unlimited members. So you can see that it's not tied to a location. Probably many of your flyers are location-specific. But for Meetup, we found that people really engage around themes, and then they're willing to travel to different places for the event. So we have a crafting one. We have a yoga one. It also lets you gauge interest because when we rolled out our farm to fork one, we found that 300 people joined within the first few days. So we knew then, OK, our gardening clubs, our community gardens, there's really an interest there. Our cooking classes. So we should develop more programming there, which is something that Meetup let us learn. Also talking about the word of mouth marketing. Word of mouth marketing is the most effective. Why do you think that is? Because trust. Thank you. Because you trust that person. If someone you know, it's more credible. And social media and Meetup, they really make it easy for word of mouth to happen, even if it's not literally talking through your mouth. You can see my friend is in this Meetup group. My friend is in these other Meetup groups. My friend is RSVP to this event. So it's a big advantage. And you'll see each one does have a common look and feel, which is something that you can do even if you don't get Meetup Pro. And I would recommend you do. You heard a lot about branding today. And the definition of branding, I like the best, is it's everything about the patron experience. It's the customer service to the look and feel. No one is ever going to say, oh, I walked into your library and I noticed you're using for future font here, but this is a serif font over here. You're not going to hear that, but if you think people are immune to branding, how many people prefer a Coke to Pepsi? How many people prefer Pepsi? You're welcome. But studies have shown that 80% of you would be able to tell the difference but not identify which is which in the taste test because of branding. So it does work. And you can still have something that has a unique look and feel, but it's consistent and true to your brand. And it does raise the high tide raises all boats. So if your Meetup page looks sharp, if when you walk into the front lobby of your building it looks sharp, people are going to think that your staff have more expertise in professionalism than if you don't pay attention to these details too. So this is one case study that shows that we really do get beyond our walls with Meetup and different online communities. Every single person who attended this open mic series that was hosted by one of our libraries was new to the library and was not regularly coming to any other library events or a library user. The librarian, Amber Clark, will be presenting at CLA, a poster session if you want to learn more. But it's a great tool for engagement, besides just seeing who of your friends are going. The librarian can engage with the people making comments. You can see somebody who said, thanks for creating this opportunity for the local creative folk to strut their stuff. People can post their own photos and images. The librarian doesn't have to do it. Then it's there for the whole group. So you can see this has 300 members. And you should take that number with a grain of salt. There's not 300 people coming every time. The attrition rate is maybe something like 25% anytime you have people RSVP online, whether it's Meetup or Facebook, because the barrier is low to enter. But we are trying to, just like with Pokemon Go, show we're not the traditional library anymore and that we're a place for engagement. So even just raising awareness of we have an open mic night is a worthwhile thing, even if these people never come in and remain virtual patrons. So we have one more case study that we want to share. But before I leave you on Meetup, I do want to just give you a picture of where we are since starting in February. So Alt Library has, you know, you're gonna see it has really blazed away in terms of an innovative library program. But it had about 1,800 members. And so that was really all we had on Meetup. Now that we've gone system wide with it, we have close to 3,000 people. So just in a matter of months, only having six total meetup groups, we have doubled the number of people that we were reaching on Meetup through the library. So I think it's something that it's worth trying. It gives you a very targeted audience to talk to about events and programs so that you're not just throwing stuff out there on Facebook or Twitter, which is gonna be less relevant to those audiences, even though they're bigger audiences. So all right, I'm gonna turn it over to Bryce.