 Want to see people act crazy? Take out a camera. Happens almost every time. The power of a uniform and becoming a regular. Guys, you often hear me talk about the three apps, Frames, Fragments, and Footwear. And I'm rocking some great frames, a great fragrance, Dior, Oudispine, and some great footwear. Of course, I'm rocking my Chelsea boots. But I want to talk about two important things. When it comes to image and building a social network, what having a uniform, a daily uniform? Guys, when you see me, what do you typically see me in? You see me dressed down in some sort of black v-neck or casual long sleeve t-shirt or sweater, bluer black jeans, black boots. But when I'm dressed up or dressed in business, it's a white shirt, a black tie, and generally a well cut dark suit, either charcoal gray or black. And then my signature pinstripe suit. I have four one, two, three, four and counting gray pinstripe suits. I want you guys to start noticing if you can see the differences. So whenever I go out anywhere or doing anything, I look consistent. Now, I know some guys are like, why would I want to look the same everywhere I go? People might think I'm wearing the same clothes. Nope. How many benefits are wearing a uniform? Number one, the consistency. You look good all of the time. So you never have to worry about or say, God, man, when I ran into this person or that person, I was not looking my best. When you wear a uniform, you look that way all the time. Two, it simplifies things. You don't have to get up in the morning or in the evening and sit back and puzzle over what you're going to wear. You grab your white shirt, your black tie, your suit, you're out the door. The only thing you're really worried about are either going gold accessory or silver accessory, which jeans with accessory, which frame, which fragrance. That is it. Also, when you simplify and go down to a uniform, you can actually focus much more on fit over fashion and quality over quantity. You're not trying to make everything work. You're just trying to make sure your shirts are the right length. You have darts in the shirts if necessary, your suit to nip and tucked in the appropriate places. And you are looking like me. As powerful men around the world in any period of time have often standardized. Heck, Einstein has even noted for wearing the same thing every day. Steve Jobs, what? Black, Montaugh, neck, jeans, new balance. Presidents do the same thing. Guys, what are you going to be your standard looks? Your standard looks are important. Now that you got your standard looks together, you need to have some standard places you go. You need to go at least two or three places in your city where you are a regular to where when they see you coming, they can know your table like this, what you eat, what you drink, to where you don't even have to speak to anybody and they know what you are having. What benefit does that give you? Well, when you go into a place, when you go into a place like that and everybody else is hustling and bustling, you are already taken care of. Number one. Number two, you kind of stand out like you're a star or a celebrity. People are looking like who is that? Who is that guy over there looking great in that suit or whatever? Why is he getting this VIP level service? You know what I mean? You start to inject your own created social proof into your world. They will watch me on Instagram or anything like that. You will notice that people often engage me simply based on do you work here or do you own this place? Are you someone famous? Guys, some people like compliments. I love conversation starters and one of the best ways to get a conversation started is to have someone come to you, get you a few places around town where you are a regular and actually you have your uniform together. Hey guys, whether look style or life, whether personal or professional, you can level up and be your personal best each and every day. If you're interested in any of that, do us both a favor. Follow the link in the description and book your one-on-one session with me. Details down in the description. Peace.