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Published on Jun 17, 2010
This film shows a short impression of the functionalities of the Prince of Persia Layar.
Description: The Gods have a plan for you! To announce the premier of the latest box office hit 'Prince of Persia The sands of time', Walt Disney launched the worlds first augmented reality outdoor campaign. Lucky users of Android- and iPhones who are standing near one of the outdoor filmposters can play the movie trailer and play an augmented reality game by using their Layar browser. They could collect 50 MovieMinute.com value points. (the new loyalty program of Walt Disney)
The campaign was be served widely on all major outdoor media networks of JCDecaux, CBS Outdoor, Clearchannel, Brouwer & Partners in the Netherlands and on the locations of 100 cinemas across the country.