 to work, which is very, and again, data helps a lot there. It helps you see, well, you know, your performance is this, we have all this tracking of, you know, on the editorial side, especially if you can tell how many people are viewing your things, how engaging is it, are people positive or negative sentiment about what you're writing, which audiences are you bringing in, and are you, you know, so you can do a lot more around, and I think a lot more decision making is just going to the data. Just building on that, Johanna, if I may, I think you mentioned the annual review, and to me it's dead, because this generation, millennials love feedback. It's probably the thing that they have experienced the most on commands, and I like it. I think they like positive feedback. Yeah, well, usually people tend to prefer positive feedback, but I would say that we have to, I think we have to give to millennials feedback much more often than we used to. You're not going to wait for the annual review to give feedback on what they're doing, especially if they are working on projects that are like three months or six months, you know. So I think this is a very important point in terms of management for the people in my organization. I keep saying please give feedback, honest feedback, positive or constructive, because if it's negative it can be constructive. Yeah, that's code for negative. Lots of constructive. No, but you know, I mean there are ways to do it.