 If you are an executive or leadership coach or otherwise work with people within organizations, particularly leaders and managers, how do you actually get those gigs? How do you do your marketing so that you become a coach within an organization for their managers or leaders? So first of all, I know some of you watching this have thoughts on this because you have your own experience or you have worked in organizations and seen coaches come in, that kind of thing. So please do comment below because I know it'll be really helpful for others to see it. And it's helpful just to, because it's a challenging topic. Otherwise every executive coach would be fully booked, but as you might know, many executive and leadership coaches are not. And so my experience has been just to set them back and my experience has been really reaching individuals rather than organizations. And so I haven't really done the work of trying, I haven't even really tried to reach organizations to bring me in to do their thing, to do some kind of leadership or other kind of even marketing coaching. So I just have the experience reaching individuals. However, I feel like some of these lessons can apply to organizations as well because my bottom line is this, it's individuals who bring you into organizations, right? There's no such thing as some kind of corporate robot that you could say, yeah, you could apply in the traditional realm of somehow going through their vetting, traditional vetting process. And there is some, I'm sure there's lots of wisdom to be had there. And if you have any experience to go ahead and chat below and just going through official channels or whatever, but even the official channels are deeply influenced by individuals who are saying, hey, I know we've got some coaches who are vetting, but I've got my friend who's amazing. Let's at least bring her in for like a lunchtime talk or like a Zoom webinar, because I think it's gonna influence, we should make the best choice for our organization for these new leaders. And I think we should give my friend a chance. You see what I mean? And if that person who's saying this is a friend of the leadership and development director or the HR director or whoever event planner, then there's a huge influence. So in other words, even if you only follow all the marketing advice I'm giving you, you're still gonna be reaching people like that. And in other words, the more you continue growing your personal brand and your true fan audience, the more naturally some of your fans work within organizations and would bring you in if they only knew that you were available for that kind of thing. So sometimes I talk in two of my courses, I've talked about this idea of easily referable issue and easily referable offer. And what I mean is easily referable issue is, well, let's talk about leaders and organizations. What is an issue that they are feeling pain around or that they are really eager to figure out to grow within some kind of skill or it's either problem or skill that they're really eager to solve or to grow within. That's an easily referable issue because that leaders, friends and family and network and colleagues probably have heard that leader talk about it. That may be the issue. I don't know what the issue is. Please chat below if you have any ideas of what new leaders within organization have an issue on. I don't know. I can't get my team to listen to me, right? And now if that's an issue, they probably have talked to their spouse about it, their friends about it. Oh my God, I'm new in this role and it's so hard to get my team, wrangle my team to actually listen to the plan and actually activate it or whatever. Let's say that was the issue. That's easily referable issue because if you post on Facebook, hey, do you know any leaders who can't get their teams to listen to them? Even if I'm not a leader, oh my God, my buddy Fred's been telling me this for the past six weeks, Fred's new, didn't you know? So that's easily referable. I can easily go, oh my gosh, you know, I saw this post from a trusted source, you know, that's you. And my friend Fred has that issue because I'm gonna forward this post over there. So easily referable issue and the easily referable offer is, well, how do you package that issue into something that Fred, the leader could say, can we bring this coach into the organization? Because that's a, so the easily referable offer, I don't know what that might mean. Please comment below. What would an easily referable offer for a company or organization that has leaders who need support be? What would that be? Could it be a lunchtime webinar on Zoom? That's easily referable offer because it's like, oh, whether it's paid or not, I don't know what the etiquette is these days. I think some organization would balk at a free webinar or they wouldn't, right? Some would and some wouldn't. So it might be an easily referable offer being the free webinar, lunchtime webinar, or it might it be like a three-person small group or just listen, I'd be happy to do some coaching, sample coaching for the leaders, just two sessions for three leaders within organizations. And I don't know what that, so again, I am not, I don't know the etiquette of corporations these days and what the organizations would say as an easily referable offer. I think you need to ask your friends who work in corporate to say, when you guys have brought coaches in, how did they come in? Did they come in through a lunchtime webinar or through a sample coaching session or through a referral service or through what was the route in? And if you find that route, then you can lean in on those routes, including letting your Facebook audience, LinkedIn audience, wherever you have as an audience, no, hey, listen, I'm happy to give this easily referable, you don't call it easily a verbal offer. Nobody knows what that means, except those who are watching this, but I'm happy to give this webinar, this coaching package, this blah, blah, blah, blah, blah, this white paper, this, I don't know why they call it white papers, most papers white, but this whatever, this talk, I don't know what, again, please, company people, organization people, help us out by commenting below what is an easy, I'll be happy to give this. In other words, as you build your audience, you're gonna have people who could easily refer you if they only knew what your easily referable offer is. Okay. And number two, I do have an idea for you that I've been teaching in the course called Authentic Outreach for those of you who wanna dive into more, getting more clients, check out my Authentic Outreach course, but this, here's the idea. And this idea came to me actually naturally because I've been just noticing it on the web. And then I did it myself and it was helpful. And then years later, I talked to a sales coach who does organizational consulting and companies hire him and he coaches people how to get gigs in companies. And he says his favorite sales method for doing that is similar to what I'm about to tell you, which is, you, well, okay, let me tell you what his method is, mine less a little different, but his method basically is he has a podcast where he purposely reaches out to potential clients and interviews them. Now, his method and my method are, his method is a little bit more deceptive, a little bit more tricky because he makes it look like, so for example, let's say REL is a potential client of mine within an organization. REL is a VP of some company, all right. So I would reach out to REL and says, REL, I've got this podcast and I would be honored to interview you about your industry or your company or whatever it is, right. And so REL says, oh, wow, we get some extra press on your popular podcast. It's not really popular, but okay. And then REL comes on and I interview REL. And then after the interview, I say, REL, I've got a mastermind of other VPs like you that I'm forming, you know, so we can talk about the issues that you face as a VP and, you know, that kind of stuff, team issues, you know, retention issues, marketing issues, whatever. Would you be interested, you know, for the first month, just one month, there's no charge. And so I bring REL and Masha and Grace together as VP's potential clients I've interviewed into this mastermind. It's free, but at the end of the mastermind, we all have to take a time. I'll say, hey, listen, I'd love to continue, but this is actually a service I provide. If you all want to continue, I'd be happy to continue facilitating it's, you know, $1,000 a month, $500 a month. And to VP, you know, organization people, $500 a month, oh, here's out of my change in my pocket, here's $500 a month, you know, I can do it in quarters, do it, you know, they have so much money. Money coming out of the ears, $500 a month is no big deal or whatever. So yeah, so that's like the podcast, pretend podcast method, okay. And that's his favorite sales method. The method that I did in the past was a bit, hopefully a bit more transparent is basically I said, listen, I'm writing an in-depth article or making a video series, solving this particular issue, an issue that I believe or I've maybe just a mark of research have found that the VP's had this issue, okay. But I want to gather some tips from the VP's that have this issue because they've already probably made some inroads into solving it. So I just wanna, hey, Masha, could you give me one tip for solving this, you know, team issue? Ariel, could you give me another one tip? Grace, could you give me, so I gather these tips and then I give them a due date and all that stuff. Anyway, this is more in-depth in my authentic outreach course, but just a quick summary. I gather the tips, I publish the article, I tag them on LinkedIn or wherever. Some of them decide to share it or not, but I essentially kind of borrow their expertise and kind of become an expert myself. Really, I'm doing research, right? But I also know something about it and I know even more now, because I did all this research, maybe 10 leaders or whatever, you know, gave me their tips. I tag them, I become, I look like more of an expert now because I also look credible because I gather these, I know these 10 people, I might have just cold called them and said, hey, I wanna feature you and your company in this article kind of thing. So after that, then at least there's a connection between me and that person. However you take the connection after that is up to you. You could also form a mastermind, you know, that strategy or you could just contact them as a, hey, you know what? I love working on this kind of issue with people. I don't know if you wanna do an engagement where we can actually work on this with your team or whatever because, yeah. So you can, there's a connection now. It's a warmer and you could broach the subject. So anyway, I hope this is helpful. Looking forward to seeing your tips below as well. Thanks. And someone mentioned in the chat, George, I remember you did a talk for an association some time ago. I've talked, I've done talks with several associations. How did you get that gig? Was it through somebody new? This is the proof of what I'm talking about works. I've never reached, I have given talks at several organizations and associations. Like I just did a talk for the NASDAQ Entrepreneurial Center which sounds like kind of a big deal. But it's, it is sponsored in part by NASDAQ and some big companies actually. And it looks like a big deal, right? I did nothing to reach out to any association organization company even though they brought me in occasionally. It was all because I build my brand, I just do my own thing and then people who are a part of my fan base who work for them or who knows them, that's how it all happens. So essentially, it really is a long-term strategy. You just wanna go in this direction. It does work, like eventually you write a book, you write three books, you eventually give TED talks, you have friends who interview you on their podcast. So like you start building more and more of your brand naturally there are people and you make it known. You make it known. That's important on a regular basis that you help organizations and leaders, et cetera, et cetera so that they go, oh yeah, I can bring you in. So that helps.