 Cool awesome. How you guys doing today? All right Somebody asked me. Hey, did you repurpose the slides to because they're talking about repurposing content? But there's not too much traffic. So I'm said bulky. I'm the founder of a WP beginner opt-in monster WP formed Etc. Etc, but I'm here to talk about a strategy that not very many people talk about And that is repurposing the problem is everybody's all focused on creating content But what really happens is you create content once you share it Usually once and then you let it sit to die in your blogs archives Because how many of you go on a personal blog like you go to side bulky comm and say let me see what say I wrote in 2015 Really you go you go to one two three four five six most people don't do that, right? So the idea behind is instead of coming up with new ideas Why don't you take the ones that are really really working and repurpose them to get you more traffic more sales more subscribers or whatever Your goal is so I'm going to share with you a process that we use and show you some of the successes that we have had with the process Number one you have to identify the right articles not every article is repurposable for example WordPress 4.8 came out now Three weeks from now. I can't repurpose that because it already came out But if I have an article about speeding up WordPress, I can most definitely do that So go in tool called Google Analytics and you want to look at the most popular landing pages on your website You can start with the top 10 if you have a larger, you know Team you can go in the top 20 top 50 pick the ones that are getting a lot of traffic that needs updating and then You start the repurposing the one thing that worked really really well for us was changing the content format Taking the blog post and turning them into other mediums such as video So I also have a website called list 25. It's a top 25 list sites you guys should check it out started out as a simple blog and in 2011 and 2012 I decided to convert our blog content into videos Nothing special one of the guys in my team literally read the article with the images being the slideshow and That's pretty much what we still do and we have 2.2 million subscribers on YouTube With over half a billion video views all by taking our blog posts and just having somebody read it with a with a slideshow People weren't doing it now YouTube is the second largest search engine in the world followed by the first largest Google And it's also owned by the first largest. So this strategy works so well for us Said why don't we do it on WP beginner? So we started doing it we have now we're 600 videos on on WP beginners YouTube And we just passed 60,000 subscribers and have over 8 million video views all by just taking the tutorials that we have and converting them into screencasts or you know just somebody reading out the list and Works really really well because some people could choose to you know consume the content in video So if you're not doing it already start leveraging YouTube now Repurpose your existing blog posts into YouTube videos But it doesn't have to be you know just YouTube videos There are times when we see an article that's doing really really well That may have been written like a year ago or even two years ago We go back and take a look at it. Can we make it better? Can we add something to it and infographics work really really well the example of it is what the heck is a CDN? How to install CDN was one of our most popular articles on WP beginner But one of the questions that kept coming up in the comments with what is a CDN? What does it do so we decided to create a Different piece of article from that existing article and add an infographic to it and then we can link it all across Same thing with WordPress user role management. We talked about you know different user roles And we said why don't we just combine all them and have Infographic comparison chart so you can create infographics on top of your blog posts like go back see if it's something's working really well add to it There's a really cool tool called picto chart You can use it drag drop make infographics But and you can sometimes get lucky even fire if not just use vectors from shutter stock or Photoshop, and you can go from there Slide share is another one that I used to use I don't use it anymore because the conversion opportunities aren't as much there But you can take your existing blog post and convert them into slides There have been time when I did that and was featured on the home page for so many days I got a lot of followers on slide share, but not as much conversions But this just brings visibility if you're just starting out taking one blog post and then converting in different mediums Let that one blog post work that much harder for you Create podcasts a podcasting is a hot thing And my friend Darren Rouser runs pro blogger and I were chatting I think few years ago me two years ago Hey podcasting is kind of growing How should we go about tackling it so? Again, you can repurpose your content so Darren decided to launch it podcast with With this 31 days to build a better blog Course so which started out as a blog posts series in 2009 or 2010 actually Where he just decided to do a 31 days to build a better blog challenge was 31 days of tips tips after tips after tips Which he then turned it into an e-book and sold it And then he used it, you know several years later to launch his podcast Which now has millions of download and I imagine he will probably turn this into a course as well because The membership sites and courses are also taking Taking peak so again repurposing content another good way is to create content upgrades and e-books out of it Everybody's familiar with e-books if you have an article that's doing really really well You can turn that into an e-book and then have people download it in exchange for an email address This is how you grow your email list content upgrades work slightly different So you have a blog post that might be talking about How like one of them on my website is how I increase you know my productivity by adding five hours to my day And all I did was you know started blocking all the different tasks that I do in batching them So I can work in focus batches a perfect upgrade for this was hey You can download a worksheet which was just this Excel file in exchange for an email address That acts as a content upgrade. We also have a list of 30 content upgrade ideas and again You see how it says updated the reason why it says updated is because we went back and added a PDF checklist of things that you can do To create a successful content upgrade and these things work really really well Just to show you some numbers is that a general like you know pop up or a thing on our website It's converting it 1% versus content upgrades because they're so relevant. They're always converting in double digits like 30 40% Or even higher so adding this just repurposing content goes a long way You can also use your most popular blog post and turn them into Engagement campaigns for your email list and we do this quite often So I don't know exactly how many days after you get this email But you will if you subscribe to WP beginner is your WordPress site secure and in there We're gonna recommend our popular guide on the ultimate WordPress security guide and I will recommend, you know web application firewalls like security and several other solutions in there where you can Repurpose your blog posts turn them into email automation campaigns You can also turn them into courses and membership sites I gave an example of what Darren could do but you can see like other people in their industry They're doing it yos for example have you know several new trainings coming out basic SEO training But yos has been blogging about SEO for years. He's covered a lot of this content now repackaging it Updating it making it better explaining it better and turning him into training courses Michael Hyatt did it with his best year ever And then you know his get it published courses John Lee Dumas does it path playing everybody You know is doing this And if you're not you should be doing it Content audit this is something that we do routinely every six months We sit down we create a list of all the content that we're going to audit we update it We rewrite it we merge it or we republish it one way or another. It's getting it's getting updated Essentially here's an example the ultimate guide to boost WordPress speed and performance this article We actually first wrote it in 2009 and then updated in 2012 updated in 2015 updated again in 2017 25 most common WordPress errors. These are actually a compilation of 25 separate articles just listed them There's a completely new article is getting a lot of traffic, but it's nothing new same thing with our WordPress SEO guide We've talked about these tips separately so many times not just combining them into these ultimate guides and pretty soon These are going to turn into ebooks as well You can also create what I call collections or ultimate listicles So we have written like you know 15 different tutorials about WordPress menus Whether how to add icons or how to add this and then we will come out with a showcase article that says 15 best tutorials to master WordPress navigation or 15 best tutorials to you know improve your Facebook traffic and things like that And all what it's doing is compiling the articles that we already have on our website and creating a new list because list Tends to get shared a whole lot and all what this is doing is people are coming to it And then they're going to other pages on your website because these articles don't really give everything away So you you're increasing page views you're getting the user to buy in you They're seeing so much value on your website and they convert into subscribers And the last thing is you got to reshare your content Don't just share it once share it twice in a day three times in a day share it the next day Shared shared two days after shared one week after their tools out there to help you do that Bulk buffer works really really well with buffer to the tool called revive social There's also co-schedule that lets you do that. So don't just share your content once share it multiple times And then just keep testing learning improving. Thank you very much. I'm side bulky