 Okay, guys, I am here in Cartra right now and what I want to show you how to do is to do a follow-up sequence of emails for people Who let's say you have a webinar, which is what this is I did a webinar and I'm selling a product at the end. It's a Facebook ads course and Obviously not everybody's gonna buy your product in that webinar But the real money is made for those of you who want to make real money in Following up the people who don't buy that's where the money is okay because maybe they went through your webinar They still have questions. Maybe they got interrupted. They couldn't finish it So there's the majority of the people that attend a webinar do not buy So as a marketer what you want to do is follow up with those people so that you can get them to buy Okay, so that's what we're gonna do I've already created one right here and this is simple in Cartra You just hit sequence here create it and all I did was call it FAU replay reminder Facebook ads training replay This is the part they see so this is Facebook ads training replay So these are for people who attended a webinar, but They did not buy whatever the product was now you say to yourself well I've got people who you know registered and they never attended. Should I send that to them too? Yeah, obviously those are the ones that never saw it and then the people who did see it get a chance to see it again Now what I'm gonna do in this email sequence is I'm going to send it to people who Registered for the webinar who didn't buy. I don't care if they watched half of it all of it. None of it doesn't matter I'm gonna give them the whole replay and I have to build a Additional play a page for those people To watch the webinar because I'm gonna have a buy button on it the original webinar if I were to send them back to ever webinar that buy button is gonna pop up at I think an hour in 17 minutes and the problem with that is that Maybe they watched the webinar for an hour and ten minutes And if I send them back to the webinar page in every webinar, they can't fast forward and they're gonna have to watch the Same hour in advance. So what I'm gonna do is I'm gonna set it up where the actual video was on a page where they can't fast forward through it I know some of you are scared of that But the other thing I'm gonna do is put the buy button in the very beginning of this Okay, that way those people who watched maybe all of it. Maybe they watch the whole webinar They just want to look at it again. They've been thinking about it They can go in by those people who watched part of it can skip forward from where they watch do whatever they want I'm gonna give them that freedom. So let's get started. So the first thing we're gonna do is this is a Facebook FAU replay reminder and I'm gonna go in here and edit it Okay, and I've already created it and there's you you can change the title put whatever you want in there, okay? Keep in mind. This is the public description here. So when it says public description, it'll pop up there But that's what they're gonna see. So I'm gonna go ahead and edit Now the first thing I want to do is decide who's gonna get this particular email sequence This is gonna be a sequence I'll probably do three to five emails in this. So we're gonna click right here plus and we're gonna say anybody who has a tag and what we do is we tag them When they register for the webinar, so I'm gonna go down here and find that tag Let's see here Here it is FAU webinar registration and I'm gonna add that so Everybody who registered whether they attended or not are gonna get this sequence of emails Now you're gonna say, why would you send it to people who already attended, you know, they already attended it Why would they want to replay because some people like to watch it twice? Sometimes they need you know a little push So I'm gonna do I mean you don't the thing is when you do something like this It doesn't hurt your sales to send it again to people who've already watched it It would hurt your sales obviously to not send it to people who Get ready to coaching Cold War to people who didn't watch it and didn't buy obviously so you want to send it to them So this way everybody gets it. I'm gonna click save now My first part here Before I send an email something could have happened and they may have bought So I don't want to send it to people who bought. So what I'm gonna do is I'm gonna pull a split over here right there And I would it right after the previous step. Okay So I'm gonna click next And then I'm gonna say split conditions has tag now once they buy the course Facebook ads university purchaser, let me go find those people Then of course, I don't want them to get this There's no point in sending them replay of a webinar. They bought on it kind of makes no sense So there we go Facebook ads university purchaser. I'm gonna add that so I have a split condition in here Now what I do is I go ahead and create this Takes just a second and I've got this split thing here. It's not attached yet. So we want to attach it To the starting tag up here. So I'm gonna go ahead and attach that Now once I've attached it if it's true in other words, these people did buy the course We don't want to send them these emails So what I'm gonna do over here is I'm gonna drag a completion over and I want to take those people out of this Okay, let me get that kind of straightened up here Alrighty, and I will go ahead and attach that And I want to go ahead and activate this Okay Now if they did not buy that's when they're gonna get an email, right? So this is immediately after they're gonna get this email if they didn't buy and this is gonna say hey You know come watch this webinar again. It's a great webinar. Check it out So I'm gonna grab an email over here and I'm gonna drag that over these are kind of jinky to line up But you know it works So I'm gonna click next Anytime, okay, so this is basically gonna go out I'll put FAU webinar Replay Okay, and I'll click next All right, and then we want to change what email you want it to come from that's a really cool thing I like that about Cartridge that you could do that training at Jrfisher.com I'm gonna put that over there too. You get two emails to stick in there All right, so send if Now I've already really set this parameter And we'll click my GDPR But I'm gonna say if they have a tag And it's jrfisher. That's FAU Registered webinar registration there it is we click add So now we've got this email we click next it's gonna be a single email You can split test this too, which is really pretty cool if you got a lot of volume going through here Then we get to the content And I for the subject line, you know, you want to you don't want to describe what's in the email You just want to get them to open the email. So I'm gonna put it in here. I under stand You might Have missed this Question mark now. I've found that Emojis help a lot sometimes it could hurt. I know your spam thing and all that but I do think they help getting your email Opened up. So I'm gonna put a little arrow in here I'm gonna put did you miss training on Facebook ads Okay question mark. This is the first line. They're gonna see underneath this. Okay now You want to put your text in here and I'm not gonna put the text in there But you're gonna put your text in here and then it's gonna say, you know, click Click here to Watch now So I'm gonna say in here. Hey, you know, I'm sorry you missed the training blah blah blah blah blah You go ahead and watch the replay right here now Okay, and I'm not gonna write the whole email because I really want to show you the setup of how we do this And you can send a test email if you want here and then I'm gonna click next Checking my spam score should be pretty low, right? You can put automations in here, too I'm not gonna get into that in this video. I'm just gonna show you how to do this Okay, so now what we've got is we've got this sequence. It's starting with people who registered Then it asked did they buy the product and so I'm gonna take them over here We're gonna complete them and get them out of the sequence if they did not buy It's gonna go to this side here and it's gonna send them an email and move that down just a touch Get that connected now More follow-up. All right, I'm gonna go ahead and activate this The more follow-up comes because what if they don't buy after they watch this webinar again, okay? Well, let's give them another shot. What we're gonna do over here is I'm gonna pull over another split Now the split itself is where you want to put your timer in here not when you send the email I know that sounds kind of backwards, but you got to give them time to buy So if I did the split right after I sent the email What would happen is they didn't even have chance to buy and I put them in the next email and they did buy So we want to make sure we put the timer delay on the split So right here, we're gonna put number of hours or days and I'm gonna put one day so the next day they're gonna get this again, all right and And Yep, I'll click next and it's gonna ask me the time of day. I like doing it right after lunch Because it seems like people check their emails after lunch. I don't know. I have a good luck with that So I'm gonna put 1300 now in Cartra. It's gonna be in eastern standard time So it's gonna this one here will go out at 1 o'clock in the afternoon on the East Coast and probably 11 a.m No, 10 a.m. Excuse me on the West Coast. There we go. So we'll click next and I'm gonna send it Every day of the week. I'm not gonna worry so much about that Split conditions has tag once again. I want to get rid of the buyers. Okay, so I'm gonna look for that buyer And let's see it's FAU Purchaser no, that's a done for you program. We don't want that one We want this one Add Okay, and then we can click create Already and we'll move this down here out of the way Now this is gonna get kind of gnarly the way it Hooks all this together and how much room it takes up now So what we've done is we've got our start we split it to see if they bought if not We're gonna send them this email asking them to go back to watch the replay in the replay itself It's gonna have a button Because I'm not gonna make them go through the whole thing again. I'm building a separate page So there's a button there for them to buy just in case they went all the way through it And they don't want to watch it again They just want to buy or they went through 90% of it or whatever they wouldn't do I'm gonna give them the freedom to do that and then I'm gonna go over here and do the complete on the one That's true because we want to pull those people out at this point So as you can see, there's a there's a lot here already and all I've done is sent one email. That's it That's all I've done It takes a little bit of setup, but the cool thing is once it's set up it automates Automation's cool. So then we're gonna go ahead and activate this one Now what I'm gonna do is okay This is I waited a day right one day is my split and then I'm gonna pull another email over and send them another email Alrighty and Right after the previous step sure because I already put the delay remember I put the delay in the actual split So I'm gonna say yeah, that's fine And then I want to send it at that time. I told you which is 1300 next And this is second reminder replay Facebook Edge University webinar It's really a good idea To label these as best you can because you know later on you're gonna be looking at emails going Oh, what does it say? I have to open it up. This will save you from having to open it up, which is cool All right, so training All right get that all set up and GPR notice And of course if they have the tag And that's the webinar. I know we started with that tag too, but it does send you through this window there we go registration and Next and then we're gonna send a single email and I may put This video Will come down soon. Okay, I put There's Just a couple days to watch This left Okay, so I'm gonna put my little emoji here. What am I gonna put? You know, I don't even know if it matters what you put as long as you put something This video will come down soon. I'm sometimes like to put those three little dots there, too Okay, you don't you know because there's a lot of room for a subject line doesn't mean you have to fill it up Okay, it can be really short. I've done, you know subject lines and say hey, that's it. Okay So we're gonna put your text here and Click Click here to Watch now, okay Good, I could just send a test email if I wanted to I'm gonna click next and Create now if I'm gonna send another email what I may want to do before I Connect this and I say before I connect this because if I connect this and duplicate this it'll duplicate all this Stuff we don't want it bad. So what I'm gonna do is clone this And I've got this other email set up now with all those same parameters in it You know where it's Gonna send it a certain time of day and all that I do have to change of course the subject line all that So what I'm gonna do is go ahead and connect this And now that my second email is set up. I'll go ahead and activate it and Below that one guess what another split Okay, did they buy once again? And I'm gonna say right after the next step. Nope gonna wait a day got away today I gotta give him a chance, right All right, and then I'm gonna go ahead And that part doesn't matter because the email will decide what time to send it and Has tag and the tag is gonna be purchaser. We want to pull out purchasers once again every time We're sending this over and over again, but there's no point in them, you know going to see the Webinar again if they've already purchased because the webinar is to get them to purchase this product That's pretty simple. It's just kind of time-consuming All right, so I'm gonna go ahead and create it and now we've got another split here I'm gonna connect those two And you could actually duplicate this, you know and before you connected it and to set them all off to the side I kind of like to just do it and then we're gonna put a completion over here, okay? They never line up perfectly you got to kind of drag them around and I'm gonna show you in a second How to line up the whole thing, but when you hit that button it also makes it huge So I'm gonna put my other email right here Now I've got a one-day delay in my split All right, I have no delay in the email because this is the delay you don't need a delay here in a delay here In the email itself, I could go ahead and edit it I'm not going to for the purpose of this video because it's really the same email as the other one And you'd want to change it up obviously, but I Just want to show you how to set all this up. That's the important thing So what I've got now with all of this is Sending two emails just two Okay, so what we've got here is it first decides Who it's gonna send it to and that the tag was anybody who attended that or excuse me anybody who registered for that Webinar and then we're gonna split and see if they bought since then if they didn't buy it's gonna go over here and send them this email and if they didn't Buy this email is gonna send them back to that webinar and then it's gonna ask a day later Okay, did they buy and if they didn't buy you know right here if they did buy it's gonna complete if they didn't buy It's gonna send them this email right here. Okay the second email Let me close that and then we're gonna do another split and Of course, this says second reminder, but it's really not it's the third reminder You'd want to change that in your settings here. Okay, and you edit it right here And we would make this third Okay, edit it Takes a second sometimes. It's not instantaneous. I'm one of those people who stands in front of a microwave. It's like how long are you gonna be? Taking too long Okay, so what we've really done is we've sent three emails here Now I've got to fill in the emails But this gives us the follow-up and when the page it's gonna go to and I'll cover that in another video But the page it's gonna go to is gonna be the page with the webinar Replay with controls I don't like send them to some without controls because my feeling is if it's like a two-hour webinar and they sat through You know an hour of it and your offers at an hour 17. They may not sit through another hour So I do put the controls on there. I know I know I know some people are gonna say well Then they're gonna see the price before you get a chance to do the webinar and I get it But I think overall you're gonna have happier people doing it this way now You can go up here and straighten this thing up if you want this is a range items Now you're gonna see it's gonna really stretch it out though It's not too bad yet. Not too bad. Okay, so it did straighten stuff up for me Now when you get like six or seven emails in here, this thing is all across here And you got to really drag it all around you can always remove this little sidebar to see everything you got So what we've done is we've set up automated emails for people who Registered for a webinar who did not buy and we sent them back to a webinar page where they can rewatch it and Hopefully get them to buy if you do this you'll sell more stuff. That's what it's all about right help more people Sell more stuff. So that's what we've done there I hope you enjoyed this video and I will talk about some of the other things you can do in future videos Hope you enjoyed this