Director James Hankins explains, "Steve basically gave me complete free reign and said he was open to any ideas, which is the kind of offer that always excites me. We thought linking the 3 videos (from the album) together in some way would be good. Hopefully they'll all work together as one whole thing too. Originally i wanted to make a musical, like 'Singin' In The Rain' ha! ..but i was taken off that course when Steve told me he still had the head from his album cover. This then lead me down another route which you'll see. We begin with part 1 which is titled 'Wild Imagination'. Steve's all alone at home so he begins to clone himself for company"