 The definition of retail is you take a credit card. So guess who takes a credit card? Bill Gates, every time you buy stuff on Bing or every time you buy a license to Word. Zuckerberg is software with retail. The retail investors are small businesses dropping him money. You know Amazon right now has advertising side where you put in your credit card and pay him for ads. Is that $30 billion in revenue. It has more revenue than like Twitter, like everything combined in social media. Google, software and retail. They charge you for your YouTube ads. So many people use Facebook ads. I would say it's almost retail, like your brother might use it, your mother. Almost all of it is just software and e-commerce, which means they're doing retail but they fucking forgot it has to be software and retail. You can't make money in retail. It's software and retail.