 That was a very large screen. Here we go. I am so happy to be back in Tokyo. This is one of my favorite cities in the whole world. I've had the good fortune to be here. I think this is my fourth time to visit, and I always love it here. So, as she said, my name is Mark Collier, and I'm the COO with the OpenStack Foundation. And if you are on Twitter, you're welcome to follow me. My name on Twitter is Sparky Collier. So, with that, I'm going to kick it off. I'm going to just tell you a little bit about what OpenStack is. I'm guessing most of you already know what OpenStack is, but it always is good to start with a little baseline knowledge, so we're all on the same page. So, as I'm sure you've probably figured out by now, OpenStack is software, meaning code, but it's also a community, and I'm happy to inform you that you are all part of that OpenStack community. So, if you want to know what the OpenStack community looks like, look around. You are it. And I want to share some stories today about the OpenStack community, some information, some data, about just how big and active and global the OpenStack community is. But first, just a quick overview of the platform itself. So, of course, OpenStack is software for building public and private clouds, and that's exactly what many, many people are doing with it all over the world today. And I have a few examples that I'll go through of some of the big users that are building public and private clouds. But at a high level, what the software is designed to do is to let you control pools of resources in a data center. So, storage, compute, networking. The basic building blocks of any data center allows you to automate that. It puts an API on top so that your infrastructure is now controllable through an API and your applications can actually talk to that API, which is the OpenStack API. And then there's also a dashboard which allows self-service provisioning, control both administrator views as well as end users. So if you've ever used a public cloud, you understand kind of how the web interfaces work, and so we have that capability as well. And the software itself is, of course, open source and available under the Apache 2.0 license, which was a decision that I think was very important to the early success of OpenStack given that the Apache license is very permissible, very business-friendly, and allows people to take that and do a lot of things with it to meet their needs. When you look at the different individual components, compute, storage, both object storage and block storage, networking and the dashboard, as I mentioned, these are all the fundamental building blocks of any infrastructure as a service. Whether you're a service provider or in many cases in the enterprise, we see companies that are essentially like service providers to their employees and they're providing very similar capability. And then we have shared services like the multi-tenant authentication system, as well as the image service for moving your virtual machine images into production and saving the ones that are your template for your application. Let's see here. OpenStack is developed through a very unique software development process. I think it's very important to understand how it works, whether you want to build a business around OpenStack or you want to run it. Whatever your interest is, understanding how the software gets made is very important because everyone has a role in it, and that's unique versus a traditional proprietary software model where users are lucky if they get once a year an opportunity to tell their sales rep what they'd like to see on the roadmap. Users are much more in control, much more in the driver's seat, and they're much happier as a result. So we have a time-based release cycle. So twice a year we release a new version. We've never missed a deadline. The next version is called Grizzly and it will be out next month, so we're excited to see that rapid pace of innovation. And by having a fixed release schedule, it allows other companies and users to be able to plan their product plans or their implementation plans around a predictable schedule and they know kind of when new releases are coming. A very critical part of how we decide what goes into the software are design summits. Now have anyone here ever attended an OpenStack design summit? See, any hands? A few? Well I would very much encourage you to attend if you have the opportunity. The next one is actually next month in Portland. And then in October we'll be doing it again and we're looking at various international venues for that. So we'll have more news on that soon. But this is actually the event, the summit, where the developers and the users come together and decide what's going to be in the next release. So about two weeks after Grizzly comes out, we'll be getting together in Portland and talking about what goes into Havana, which is the release after Grizzly. We had extremely broad contributions to OpenStack from over 800 developers and those developers work for over 50 companies all over the globe. And this is very important to understand. This is a critical piece of why we believe OpenStack is going to be the platform for the cloud in the long run is because of this diversity and the size of the developer community. There's very few other open source projects that have this kind of diversity of contribution and size of contribution. And in the closed source world, of course, everyone works for one company. So we think that this is really the secret sauce for OpenStack. And all of the leadership in the technical world are elected by the contributors to the project. So the people that work on it have the ability to self-govern, if you will, and that's worked very well for us. And many developers are attracted to this model. And it's a lot more fun. So if you're a developer, you should get involved. I think you'll like it. So a little bit about the global community. We have 172 companies now. This slide goes out of date about once an hour because we have new individual members joining every day. I would encourage all of you to join. The foundation is free. And you can make this number go up by 1,000 if everybody here joins. So those individual members come from over 100 countries. And to give you an idea of the amount of software development going on, we had over 3,000 patches submitted just in the fourth quarter. So when you think about trying to manage 800 developers across the world, we have a very sophisticated system for code review in which the leaders of the project are able to give feedback and accept patches as they come in when they meet their quality standards. So when we launch the foundation, and I'll tell you a little bit more about the foundation in a moment, but when we launched the foundation, we had parties all over the world. We have over 40 user groups. Another thing that you might not know about OpenStack is that we like to party. So if you like to party, you're in the right community now. And so these are just a few of those events. So you may know some of these people, but all over the world we have a simultaneous celebration. People were very excited that we had a foundation started back in September. And I mentioned that the users are very much in control of their own destiny with OpenStack, and we value them highly. When you come to our OpenStack summits, you'll see that we ask big users to come in and tell their story, what problems they're solving, share with other users, because those are really the people that we're all working for, ultimately. So just to give you a few examples of companies that are using OpenStack and how they're solving problems with it, Mercado Libre is the eighth largest e-commerce site in the world. They are sometimes referred to as the eBay of Latin America. They're in South America, and they have a very large business. And when you are an e-commerce site, you cannot have downtime. Your infrastructure decisions are very carefully considered. And we are very lucky that they were committed to OpenStack early on. They've been running it for quite some time. They're running it in production. And as they say here, we have user stories on our website, and this is just a little excerpt. If you go to OpenStack.org, you can read more. But he said, our main goal is to achieve a new level of agility and flexibility and demonstrate we can remove the manual work associated with deploying new resources when we achieve this. So this is a very common theme. I think anyone embracing cloud and looking at OpenStack is agility being able to move more quickly, and it really pays off for companies when they commit to it. PayPal is the PayPal of the world. So they are certainly large in the US, but they also have a pretty strong presence in other countries. And just as an example of how much payment processing they do, just in the mobile space, they were processing $26,000 per minute in 2012 in payments. So this is another commerce-related technology company that is not going to pick a platform like OpenStack or any other platform without doing their homework. And again, they mentioned they wanted agility without sacrificing availability. And that's a very common theme. This is another company that's using OpenStack. They've just announced about a week ago. In fact, this is a large company in Russia that has a lot of data centers that they manage, and they're building both public and private clouds. And I found this quote to be really exciting personally. He said, we want our customers to have freedom of choice. We do believe that OpenStack is bringing that dimension. Russia has a long, long history of being dominated by one party. Freedom of choice is important from a historical perspective. It's a similar trend that you observe everywhere. So I hope that's true. I hope there is a trend everywhere towards freedom. I like freedom. Does anybody here like freedom? Anybody else? Good. In the right place. So I'll talk a little bit more about freedom, but OpenSource is certainly compatible with that. Ideal. CloudUp is the first cloud service provider in Italy, and they're using OpenStack. And they said here in their case study that they see OpenStack as the Linux of the cloud. This is something we hear quite a bit. We are excited to hear it, although, of course, humbled. We know that we have a long way to go before we've made the kind of impact that Linux has made, but it's great that people have that faith in the project. They did do an extensive evaluation against all the other major cloud platforms, and we really like the modular nature of OpenStack. It's designed to be pluggable, so you can plug in your storage engine of choice. You can plug in your network engine of choice. You can plug in your billing system. You can plug in your monitoring system. So it doesn't prescribe exactly every aspect of your life. It gives you a lot of choice and flexibility and freedom on how you implement your cloud, and they found that to be a good reason to select it. Intel, probably all heard of Intel, but did you know they have 69 data centers? I didn't know anyone in the world had 69 data centers, but apparently they do just for their own internal use. And that's a big job. So when you have an IT department that's managing 69 data centers and 75,000 servers, they value automation that can save them huge amounts of money as well as reliability. And what they said was that OpenStack dramatically reduced the amount of time it takes to provision services. They can now deploy VM in just 5 to 10 minutes, provide faster self-service. So I think self-service is an interesting trend. We know that of course users, especially inside of companies are attracted to public clouds because they don't have to go through a lengthy IT requisition process, but a lot of IT organizations are starting to deploy self-service tools so they can empower their users as well. And that's something that makes everybody happy, both IT and employees. So I thought I would just show you a little bit of data as we go through here about the different types of users and the interest we see all over the world. This data here actually shows you the top 25. Well, it's hard to see the map, but it's color coded, but we have people from all over the world, over 100 countries visiting OpenStack.org, our website, so this is from Google Analytics. And you can see that Japan is number 7. Love to see that even higher, but obviously there's look around, it's no secret, there's a lot of interest in OpenStack, so we're very excited about that. And just for your information, I included the top 10 cities or regions within Japan in terms of where the interest is coming from, measured by the visitors to our website. So the next thing I wanted to do is tell you a little story about what our community is capable of. When you have a community that's this large and diverse, we can do big things. And I think if there's one thing I want to leave you with today, it's that we should dream big, we should think big, and we should try to do the impossible as a community, because we have done it time and time again. And in this case, a group of people, very ambitious people in the OpenStack community from many different countries, decided they were going to try to get together. They came to Austin, Texas, and they wanted to write an entire book in just five days. This is a serious book. This is not a white paper or a small pamphlet. This is a book that's actually over 230 pages, and they actually came together and they did it. Completed the book in five days. This is the first OpenStack operations guide, and this book was written by a bunch of people who have experienced operating OpenStack clouds. And I think one of the things we've learned is that there's a handful of people that have incredible knowledge and expertise about how OpenStack works, about how to operate it at scale, and sharing that knowledge is every bit as important as sharing the code. One of those open sources about sharing code, sharing software, but sharing the knowledge is absolutely just as important. And that's what these people were willing to do. And I actually have a short video I was going to play that talks a little bit about their experience. So let me see if I can play this. I can get the audio. A large group to work on a book that the community has been asking for for a very long time, the operators guide. So this week I brought in a facilitator that I worked with before to facilitate what we call a book sprint. So we're crazy, but we're writing a book in five days. Basically, OpenStack's really popular. So there's been something that's been happening quite frequently of late, which is managers have been going to the assistant administrators pointing at them and saying, hey, in addition to the 30 million other things they're already doing, now you're running an OpenStack club. And the whole thing is that with this book, it's going to help them hate the managers just that little bit less. It's going to provide a real foundation for people who are getting started with OpenStack to allow them to pick a point to get on board and then develop their knowledge from that point on. What we wanted was true operator stories, true use cases that their employers are willing to share and try to get a lot more information from the community group. I've been trying to show people, other operators, how they can actually kind of customize certain aspects of OpenStack and how they can make it do what they want it to do without actually necessarily changing the core OpenStack code. We've been saying that we're writing this book in five days, but the truth of the matter is that our facilitator is actually kind of whipping us repeatedly to actually get it written in four days or even less where we actually get, pump all the content into the book, into this book type tool. And at that point, you know, once we've got all the raw content in there, we start reviewing and reviewing and reviewing. This is written in a really unique way, in a really open way, but also that we would love to support these continuing efforts and that the book is becoming this live thing that we want to update over time. So it's not that we all own the content or that a publisher gets to keep it, but that we are making this community-centric book that the public site community can then own, modify, update and really become a part of its building. You know, we've just dove right into it and it's been exhausting and stressful at times, but I think we're getting something, getting something kind of special for the community here. So if you're planning to build an OpenStack Cloud or you're operating it, or planning to open an OpenStack Cloud, you should definitely have a look. So it's pretty impressive what is possible when a group of very passionate people come together and they believe in their project. So I'm very, very proud to work in a community that can pull that off. So this book is only written two weeks ago. So this is very new information and in less than a week, it was actually published about a week ago, in fact, and two weeks ago they were in Austin writing the book. So this book was put online about a week ago and in less than a week, we had over 2,000 people download the book. That is phenomenal to me. That tells me that this group of passionate stackers was on to something. They knew they had knowledge that other people needed and they were willing to share it. And that is an amazing thing and I'm very proud to be part of a community like that. So when you think about those 2,000 people that have downloaded the book in only a week, it's very interesting to see where those people are. So we took a look at some of the data and that one week's time, from the time the book was put online, and we didn't do a lot of promotion around it. I mean, we literally just put it on Twitter and put it on our blog and that was it. And in a week, people from 80 different countries have downloaded this book. That is phenomenal. I've never seen anything like this in my career and it's one of the reasons why I think open source and a community driven technology platform really matter and I think they're going to win. And here's another interesting cut at the data. Those 2,000 people, not only were they from 80 different countries, but they were actually in 700 different cities. So as much as I would love to go to all 700 of these cities and have a conversation like this, obviously that's not possible. But through the power of collaboration and the internet and an open publishing system, we're able to reach people in 700 countries, excuse me, cities in a week with some very valuable information. This is not a marketing promotional slide that we're printing out. This is not a white paper. This is a 230 page manual on how to operate OpenStack. So people are building clouds out there with OpenStack and they're looking for information on how to best operate it. And actually this is an interesting data point that Tokyo or Monado to be more precise is actually the number fourth largest, most popular city. So some of you in here may have downloaded this book, but in fact if everyone in here does download the book, Tokyo will certainly jump up to number one. So I invite you to download it. It's free. You can purchase the printed copy if you want a bound printed copy that's also available already even within a few days of putting the book online because of some on-demand publishing that's possible nowadays. But you can download the electronic copy for free. Oops. Oh boy. There we go. So if anybody doesn't get this URL and wants to find me afterwards, I'm happy to give it to you, but it's betley slash openstackguide, bit.ly. So please download the book and let's make Tokyo number one. So I want to tell you a little bit about who's behind openstack, kind of how we're organized and try not to bore you too much with those details because after that I want to talk about why we believe that people are interested in openstack and why we think it did matters. So I think you're all aware that we have a foundation now, the COO at the foundation. I was previously with Rackspace when we started openstack and we always believed that to make openstack successful it needed to be independent, it needed to have very broad industry support and that happened much faster than we expected. So last year we set out to create a foundation and the foundation launched in September and the responsibility and the mission is protecting, empowering and promoting openstack software and the community around it, including users, developers and the entire ecosystem. And it's important to understand that we talk a lot about community, we use that word a lot, but we really define it very broadly. Every single person in here is part of this community, every single person that's interested in openstack that wants to learn more, contribute in some way as part of the community, whether they're a user or a developer in some part of the ecosystem. We have over 8,000 individual members today, up from about 5,000 when we launched in September so it's already grown quite quickly. We have the leaders in global IT as golden platinum members that have helped us get off to a very strong start. The board of directors, like most organizations sets the strategic direction at a high level. We have project technical leads which are elected as well as a technical committee to make day-to-day decisions about the software. And a new group that we formed with the foundation was a user committee led by Tim Bell from CERN. Throughout the relationship with CERN, they're trying to determine the meaning of the universe, something very audacious like that. He has a funny line that apparently scientists, businesses have not figured out where 96% of all matter is, so they're looking for it and they're hoping OpenStack can lead them to it. So, the approach we took with the foundation was a permanent legal home, it's a non-profit with broad support and the resources to support the success. But when we set it up, we weren't trying to fix something that was broken. We felt that OpenStack had gotten off to a very strong start. We weren't really trying to change fundamentally how we got there. We just wanted to preserve what we call which includes the technical community making technical decisions and it sounds kind of obvious, but it's not always how it works in some software organizations. And having significant resources we can use to throw events to manage the community and do community development. And we do believe in a strong ecosystem of companies making money. Many of you here perhaps work for companies that are interested in making money on OpenStack. We do not think that is a bad thing, we think that is a good thing, so we are certainly not against anyone making money. We think that if you think about those 800 developers who are writing the code that work for 50 companies, the vast majority of those companies are in some way part of the ecosystem. So we love creating jobs and we love creating developer jobs that developers love and many developers love working on an open source. So we think that's not a conflict at all, it's actually an important part of how we make OpenStack successful. And this is really just a graphical depiction of some of the different groups and how we're organized. It is already out of date because the numbers grew so much after we launched in terms of the number of users and so forth, but the structures are all the same. So I won't bore you any more with governance, but it's spicy to say the foundation we believe is an important part of keeping OpenStack free and independent from any one company. And so this was a little bit of the coverage when we launched in September. We saw people were excited about IBM and Red Hat who not only were joining OpenStack, but they were founding Platinum members of the foundation. They were really putting their money where their mouth was. They were helping us craft the bylaws and both of those companies have a lot of history in open source so we were able to benefit not just from their money, but also from their expertise in how to organize the foundation. And then my favorite headline is OpenStack Foundation launches giving voice to users. So this is a theme I'll keep repeating, but it's very important we listen to our users. I hope there are some OpenStack users here today that I can meet a little bit later on. These are the actual Gold and Platinum founding member companies, so you probably recognize some of these names. There are also some startups that you may not know of. We think it's fantastic when you see the number of startups that are betting on OpenStack. A good example actually is Miutokura who is based here in Japan and hopefully is out there in the audience somewhere big fans of the work they're doing in networking. And then shortly after we announced the foundation and launched it we actually had some additional companies approach us very quickly. We were surprised how excited they were about becoming Gold members of the foundation providing resources. And in particular, of course, we recognized NEC who has really made a big commitment to OpenStack. They have core contributors that are contributing to the OpenStack networking which is the codename Quantum Project you may have heard of. That is one of the most exciting areas of innovation in cloud computing and in OpenStack. We're excited about all these companies joining so quickly in particular NEC here in Japan we'll have a leadership and contribution to OpenStack. In addition to the Gold and Platinum members we have a number of sponsors. The difference is the sponsors are about really actively involved in the governance, the Board of Directors they're really just the companies that they want to provide us some help because they believe in the mission and then we have a number of other supporting organizations who are in one way or another betting on OpenStack. So before I talk about why there's so much interest in OpenStack and why we think it matters I want to talk a little bit about how much interest there is about to brag but just to share some data about how quickly this community is growing I'll of you hear a testament to that growth and interest and excitement. So this is our summit I mentioned that twice a year we get together as a community and plan the next release of software so those summits are very important part of our community building and in the first summit we had 75 people and in the last summit in October in San Diego we had 1400. So it's phenomenal growth we've actually believed that we may have as many as 2000 people at the next summit next month in Portland, Oregon and again I would encourage everyone to attend if you can it's a very good way to get involved and help shape the future direction of OpenStack and if you wonder who's leading OpenStack or who makes the decisions the answer is all of you can make the decisions about where OpenStack is going all you gotta do is come and participate this is the URL openstack.org slash summit that always redirects to whatever is the upcoming summit so we have a standard website for that so openstack.org the website where we have all the information about OpenStack it gets over a million visitors a year unique visitors and I think for a little open source cloud computing project written in Python started by a few people hacking over a weekend at NASA this is pretty amazing that a million people are interested in it interested enough to find our website and visit and of course the trend would suggest that it's going to be more than a million this year another interesting way to take a look at the interest level for OpenStack is Google Trends which basically measures how often for something on Google which is a good way to indicate they're interested in it and you can see here that OpenStack has continued to grow and be quite popular with the Google and we threw in another open source project there just for comparison so you have a little bit of a guide for what we consider a success in the interest level we only started our YouTube channel about six months ago when we launched the foundation we did not have one before that and we've already seen 37,000 views so this is again people hungry for knowledge about OpenStack most of that content came from our last summit so if you find our channel on there you can go back and we have 85 different sessions from the October summit on YouTube so even if you can't make it to the summits we like to get the content and put it online and people can catch up I also love this stat 328,590 minutes watched so people are putting their time into OpenStack and learning about it that's a lot of time this next couple of slides just show a little bit about the media interest I think we have some members of the media here today hopefully are interested and taking notes love to talk more later with any of you who are here from the press but there was this analysis done for 2012 about how many articles were written about various cloud computing platforms we like graphs where OpenStack is the longest bar so I guess you can't blame me for putting that up this one I think is another analysis about how often members of the press are mentioning particular topic and what I find most interesting about this is not just that OpenStack has tended to be quite a bit more mentioned than the other cloud platforms it's actually most interesting to me that the cloud computing is actually tracking very closely to the OpenStack term so what that says to me is that OpenStack is fundamentally driving the cloud computing discussion out there as a part of it and we think that's pretty amazing because cloud computing is regardless of what platform you pick it is a better way to manage IT and we certainly hope that you pick an open platform and these are a few in this list as well as Amazon EC2 so a couple of other stats that are interesting to compare I think this one is very important so I talked about our 800 developers across all of the projects since we launched this actually graphs every month how many developers each month are actively contributing so you can see it's close to 250 contributors and on average every month are contributing to OpenStack and there are a couple of other cloud platforms on there that you may have heard of so we like this graph we think this is very we think this matters people will maybe disagree but at the end of the day we're building software as a community so the size of our software development community matters and when we want to write a book in a day this is why we're able to do it and I hope all of you consider yourselves members of the community when you walk out of here today and I hope any of you who are developers get involved and learn how to contribute code because we want to continue to make this bigger and bigger so that more people have control over the destiny of OpenStack this is another way to sort of look at the data this is the number of developers that contribute to a particular release so a year ago we released the Essex version and we're about to release the Grizzly version and you can see that it's more than doubled so about 200 developers contributed to Essex and we're going to have about 500 developers contributing to Grizzly and that contributes to the rate of innovation in the platform and when you pick a platform you are betting on the future of that platform not just what it does today but what's it going to do in five years and is it going to be around and is the community going to be thriving and so this is why we take this very seriously we want to make sure that we're always listening to our developers and helping them and facilitating the open development process this really just shows you the number of lines of code of course this doesn't really indicate the quality of the code but it is still interesting nonetheless I think given that we had only a few thousand lines of code when we launched about three years ago and now have over 800,000 lines of code so you know those developers are doing something they're getting a lot of work done and as we grow that we expect this will continue to go up these are just a few quotes I'm not going to read them all but one of the one of my favorites was that if there isn't an opens that cloud you fancy wait a second there's more a lot more at the pipeline so I'm not talking a little bit about how important it is for there to be a large footprint a large installed base of OpenStack in order for it to be a healthy community to be a successful platform and this is indicative of from giga-home of a lot of the discussions going on with a lot of companies talking to the press about their plans so we expect this year there will be many, many more OpenStack clouds launching and that's a very good thing this actually was just last week I don't know if any of you saw the news but IBM came out and said they were completely committed to OpenStack they were going to bet all of their cloud platform products on OpenStack and that that was the future of their cloud strategy which was probably not a huge surprise to a lot of people since they were a platinum member last year but it was good to hear them come out and make that commitment and got a lot of coverage, a lot of people were excited this person Anne Wimblad from Wimblad Hummer Wimblad Ventures said I think the trend here is that OpenStack has won the race to become the standard and has done it rapidly we've made some investments around the software to find data center OpenStack is a key component it is the OS for the cloud now I personally don't believe that we've won the race to become the standard I'm glad that people feel that way I think we have a lot of work left to do but the reason I'm even more excited to hear people say this is that this is a venture capitalist this is someone who is putting real millions of dollars into companies based on OpenStack strategy and that combined resource if you think about all the investment IBM is making HP, Dell, Red Hat NEC, all these companies are investing in OpenStack in addition to these startups with venture funding all of that is going to lead to a better platform for all of us so with that I wanted to dive into a little bit about why we believe so many people are interested in OpenStack and I think it's because what we're trying to do is much bigger than just building software and it's not just a community it's not just a vendor consortium I'm sure many of you are familiar with vendor consortiums they're quite common in technology but there's a limit to how much you can achieve if that's the scope of your vision and we're also not trying to create a few small moderately successful businesses we're trying to do something much bigger when you look at the entirety of the opportunity and what we're trying to do collectively all of us in the community is we're trying to create a platform ecosystem in the cloud and these words get thrown around a lot in our ecosystem a lot platform but I want to talk about some examples of what we mean by that and how it applies to OpenStack and what we need to do collectively if we want to have a winning platform on our hands it's different than a lot of other cloud software that's most of the other cloud platforms are written by one company or they're predominantly led by one company over 100 companies involved many of them are contributing every day to the software and many other companies that build businesses on top of that platform and ultimately we think building a platform ecosystem in the cloud is what creates the most value for everyone including users as well as vendors so platform ecosystems how do they work let's talk about it we really see three forces at work in platform ecosystems typically the successful ones have all of these three elements and they happen they're very very strong individually and collectively one is of course the technology platform itself you need to have the software people want to run with the right features so you need to have software that's solving a problem you need to have an innovative ecosystem so think about the applications and the service companies and the hardware companies that are all part of your ecosystem they need to be innovating on top of your platform and below it and beside it and around it and that's really a critical part of how you make a platform ecosystem when and then last but not least you need a global user footprint and if you think about the way these things interrelate if you're someone building an application for a platform you want to go where the users are right and if you're a potential customer or potential user you want to go where the applications are and both of those groups want to find good technology that meets their needs to build on top of or to operate and in terms of the platform technology typically the examples here general purpose technology so they're widely applicable they need to extend there's continuous rate of innovation as users in the ecosystem say I need this feature I need this API call and they get that feedback and it evolves and those are things that we're looking to do in OpenStack we also think that these types of markets platforms emerge when there's a massive addressable market so we need to be thinking very big when it comes to these types of ecosystem platforms and it tends to happen as well when users want more than what's in the base platforms so the platform itself is interesting but they also want to be able to have things on top and in terms of the ecosystem you need to have a very rich ecosystem that can provide additional functionality whether it's technology or services that make the platform more usable or valuable and it's a huge opportunity when you do it right for competitive businesses to come in and make money that's part of this so just to give you a few examples you've probably heard of a company called Apple the iOS platform which is of course on the iPhone and the iPad and so forth has 700,000 apps on 400 million devices in 100 countries the Android platform has a similar number of apps they actually have almost 100 carriers and 44 device makers so unlike Apple who makes all their phones Android has the advantage of being able to work with 45 plus companies and have a very very large install base Facebook has a developer has a developer platform with a lot of apps and they're on a billion users now Microsoft people like to kick Microsoft these days but they've pretty much invented this platform ecosystem game I mean the Windows platform has 4 million apps even in 2011 they had 330 million PCs shipped with Windows so they're not dead yet and of course OpenStack is software, there are tools and services that you would plug into it management tools you might run on top of it and we have a private and public cloud that make up the footprint so why is this important? well we think that the greatest value is in the intersection of these things so I mentioned before that the users want applications the application developers want to go where the users are and everybody wants a technology platform and if you ignore any one of these forces then the whole model collapses you cannot win if you don't nail it and so when you look at the data around the big markets and we said that it only really happens when there's a massive market think about how ambitious these companies were when they created their platform Apple and Android wanted to be on every smart phone on earth and eventually every phone because they'll all be smart phones Facebook wants to talk to every human on the internet Microsoft wants to be on every PC and in the case of OpenStack the opportunity is nothing short of changing IT I think OpenStack as a cloud platform has the potential to be an every data center talking or managing every server every network device and every storage system that is huge that is a multi trillion dollar IT market when you think about every server and every data center and although cloud computing is now it's no longer just hype there's still a massive amount of runway left to really orchestrate the whole data center and there's one other thing that's very important that we shouldn't lose sight of which is people rely on OpenStack even for such important things as every silly cat photo on the internet so if you like cats you like OpenStack ok try to get a couple of jokes in it's a tough run ok so let's see how these companies have done Apple and Android have 90% market share Facebook has 40% of every human on the internet Microsoft still has over 90% share and although platform ecosystems develop around massive markets they have few winners this is very important to note I think you can all think of examples from the past of products that didn't have all three forces at work and they disappeared and so if you look at this example of global cell phone market share this is a famous quote from a movie called Glenn Gary, Glenn Ross with Alec Baldwin if you haven't seen it, I recommend it but he says to his sales team third place prize is your fire so I think that's the case in a lot of platform ecosystems third place is your fire there's 8% market share for every single company that's all trying to compete with Apple and Android combined that's very difficult to sustain long term so we should be thinking about what if OpenStack can reach 75% of the data center let's think big you know and we know that there's a platform war building around cloud Amazon is the early leader and we should be very we should be very respectful of what they've achieved I think it's very impressive OpenStack is not as big of a platform today, doesn't have as many tools so we need to be thinking about how big we can get but you know the OpenStack footprint is spreading, there's different ways to look at this but if you look at every OpenStack cloud in the world we're actually in 10 cities at the end of 2012 there was an OpenStack cloud public cloud in 10 cities and Amazon is in 9 cities so we're already getting to a tipping point where you can imagine in a couple of years where we might be in 40 cities we had 700 cities where people downloaded the operators book so we may be in 700 cities right now with private clouds but with public clouds the opportunity is there and because OpenStack can also drive private clouds you can add that into the footprint as well that's very attractive for the ecosystem everybody wants to be part of the biggest platform because that's where the most opportunity is and it's also the best thing for the users when you pick a platform you better pick one that you feel is going to be there in the long run we really believe OpenStack is on its way to being there in the long run and so in summary we believe OpenStack is the rising stack the Open Platform the community driven development that is very important that graph of the number of developers is very important I think people should really look into that and understand when they're picking a platform who's really standing behind it we believe in empowering our users and developers to drive the project forward and we definitely believe in having broad support across the industry and not having any single company really controlling the destiny of this project and that's why we created the foundation and last but not least I'd like to extend an invitation to everyone in here everyone is listening first I would invite you all to say no to vendor lock-in I know that it's not always easy when you're picking a platform but I would invite you to say no and that's because it's a lot more fun to work on an open project it's a lot more fun if you're in a company that's making money by helping users instead of locking them in I've worked with a lot of companies not all of them feel this way and I think it's a lot more fun and I would say yes to freedom everybody here I think said they like freedom earlier so hopefully I'm in the right crowd and lastly I would say that if you do work for a company that doesn't believe in helping customers and doing the right thing if you work for a company that actually is whole strategies around locking in customers and effectively taxing them I would say that you absolutely have it in your control to make a difference either by leading your company into a more open path or there are a thousand jobs in the open stack community today in our last summit we asked everyone in the audience how many of you here are hiring and almost every single hand went up so if you believe in freedom and you believe in open stack then please work on it full time there are many opportunities to do that and so I would just invite you to join the revolution an open stack thank you very much