 We're here at ITU Telecom World 2012 in Dubai and I'm very pleased to be joined by Bruno Lovain who is Executive Director E-Lab for INSEAD and he's also a Commissioner for the Broadband Commission. Bruno, thank you very much for being with us today. Good morning. Good morning. I'd like to start off by talking about the great transformation that's been happening in the ICT sector and what's your take on this? Well my take on this is that we have seen nothing yet as the same Texas. The internet has not been the true evolution for a majority of mankind. The true evolution has been mobile telephony. Now with mobile broadband we're going to see the convergence of these two major trends and it's going to be spectacular. At the same time, technology will be only part of what will define the future. Innovation is what will make a difference and the way in which innovation will be carried that is more open, more collaborative, involving more smaller players among countries, among companies, will also shape the world in ways that are yet to be admired. I was going to ask you about the new players. Who are the new players in this market? We have three kinds of new players. The first kind is obviously those companies that did not exist five years, ten years ago, you know, the quickly coming up, the Googles, the Facebooks of tomorrow. And we see some of them starting to emerge and taking spots which have not been occupied before. They are creating new spaces of competition. We also see new countries coming up, the ladder of innovation and use of technologies. Everybody of course sees the developments in China and Chinese companies spreading their wings and creating new products. But we also see a number of smaller countries which are emerging among the top players in those fields and some of them happen to be emerging countries. And what do you think are going to be the major challenges in the ICT transformation? Well, the main challenge would be to gear ICT improvements and ICT changes and ICT innovations to better lives. That means reaching out to the totality of the world population and not just the two or three billion which are only a portion of what we should consider as a global entity that is my kind. And the challenge is going to be not so much in the technology but in the imagination with which we'll be able to gear the technology to bettering people's lives. And this has to do with innovation. It has to do with education and skills. So gearing up the human capital component as opposed to the technology capital component will be the main challenge. So what's your vision or response to take advantage of these opportunities that are also arising, obviously? Well, what we've seen over the last decade is very encouraging. That is we've seen these new players, smaller companies, smaller countries getting up to the plate and being successful. And there are reasons to think that the young generation, those who were born in the digital area, the digital natives as they are often called, are going to be very creative, not just in terms of technology but in terms of usage. We know that these innovations I've been mentioning before will be user driven. They will also be content focused. So what will happen in the area of digital content, of multidisciplinary, of using different languages, reflecting different cultures and turning that into marketable products makes me very optimistic about the future. So finally we're here at ITU Telecom World 2012. What makes this event important and what would you hope to be the outcome from it? What I've seen is clearly another step towards this big objectives of making technological innovation more relevant to improve the lives of people around the world. What I've seen is new mindsets coming up. It's not just about brains. It's about minds, definitely. That's one of the messages and vibrations I got. And we've been talking about eHealth, eGovernment, eEverything for yours. I think an event like this reminds us, especially when we involve younger people, that the e needs to be about engagement. It needs to be about enthusiasm and it needs to be about excitement. Bruno Lovato, thank you very much indeed for being with us today. Thank you.