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Published on Jan 16, 2007
In The Negotiator priceline campaign, William Shatner plays the role of priceline.com's tough chief negotiating officer, taking viewers behind the scenes to see the unique ways in which priceline.com negotiates the best possible deals on behalf of its customers and going to extremes to help customers find the deals that are right for them. The Priceline Negotiator character and the stylistic elements of the campaign are inspired by the classic spy genre of the 1960s. (Business Wire)