 Scandinavia has this crazy density of beauty, and I think it's because of the glaciated soils. If you look at soil, soil fertility is the underpinning of human health, and beauty is a metric of symmetry. So Sweden, you go there, you will find the most intelligent beautiful women. America's a tough place. America's not a beautiful place. So it's not a- Obesity is too accepted here. That's the problem. Yeah. And even before then, you look, look, migration patterns in the world. America was the merchant. Napoleon, the French used to call America the merchant place. Everybody who loves money ends up in New York. It's a selection. Genetics, you select for certain traits. So there's an economic term called thick market, thin market. Okay. It has nothing to do with, by the way, being thick or thin. Okay. America's a thin market for beauty. So what happens is- Agreed. You gotta find the needle in the haystack and gotta either go where beauty is thick or they come to you.