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Published on Feb 20, 2015
Navi Radjou and Jaideep Prabhu introduce their new book Frugal Innovation: How To Do More With Less, published by The Economist worldwide in 2015. This book shows how Western companies can create and offer affordable and sustainable products to cost-conscious and eco-aware consumers in developed economies. To learn more about this book, visit Frugal Innovation Hub http://frugalinnovationhub.com