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Published on Jun 5, 2012
Check out this unmistakably original campaign created by the MSLGROUP Chicago office. In releasing the Chevy Sonic, the team used Klout, a social media outlet that measures an individual's ability to influence others in the world of social media. In doing so, the team gave top Klout "influencers" the chance to drive the Chevy Sonic for the weekend. Simply put, the buzz generated was legendary!