 I feel like this piece capitalizes on that sort of innate human feeling that there's always something following you, always something behind you, even if it's just your own shadow. It's the thing that's always in the corner of your eye, like just out of sight. Wait, what was that? I'm Max Nova. And I'm Austin Wolfoak, and we're creative directors at Optical Animal. Here we are at our studio here in Crown Heights, Brooklyn, where we create all of our projection mapping and immersive experiences. We're working together with the Uproxx Animation Team and Sweater Beats to create this immersive, horror-themed experience in downtown Los Angeles using projection mapping. We're working with the musician, Sweater Beats, who's going to be scoring this live experience. It's a very spooky and dark little narrative, so that's the whole inspiration for the music that I've made, like techno, like dirty sounds. Every one of these teams is going to be working with Intel Optane Memory that is going to streamline their process to create a much more efficient collaboration. Having tech that works as fast as your brain works is really amazing. It really keeps me as a creator focused on what I'm doing, and allows me to get to the finish line a lot quicker. But the same thing goes for the animators. They're using After Effects to create these animations, using Photoshop to create some of the elements. So you have all these different creators creating simultaneously with all of our systems optimized. They put us all a step ahead of the game. Essentially, what it is is a person actually walks in front of the wall and then gets chased by their own shadow, and as they turn around, the shadow looks normal, and when they look away, the shadow grows into this monstrous creature that is stalking them. Imagine if you turned around and you saw that your shadow had grown into this giant werewolf. I mean, that's absolutely terrifying. We'll be working with the animators to be adding a lot of elements to the wall. We're actually not there. Any key moments where we're having a cool transformation or any hands, things like that, we're going to do in the stock. With Intel Optane Memory, I pin the sample library. I can pin this and then drag a sound from here into Ableton. Put some drums. Cool. Every time I use it, it remembers the habits of, hey, you should load this, and it loads faster and faster every time, and that's great for me. The rhythm, the beats, the melody, all of those influence the way that the story is told out in a way that should create a really mind-bending illusion for people who are walking by. Now we can make moveable works of art on walls. How much crazier can we make our artwork and how much crazier can we push the boundaries? It's not just a film that you're going to sit down and watch. It's more of an experience. I want that moment. Turning behind and seeing the audience's face lit up. I want to see everybody else stopping and looking up at this thing and saying, man, it was definitely an experience. It was pretty cool.