 We are here with please tell us. Please tell you tell us your name. Sure. My name is Warren Zawbert Hi Warren. What is it that you do? I'm the creator director of Hawaii Business Magazine. Oh fantastic So tell us about tell us a little bit about your background and how you came to work at Hawaii Business Magazine Okay, well I have a You know degree in graphic design. I got my first job out of college at another business publication here Then very quickly I moved on to a Pacific Basin communications, which is a parent company of Honolulu magazine, etc Then I went specifically into HB Hawaii Business Been here for about a year and a half or maybe closer to two years and I Love doing it. I love doing magazines. What's a day in the life of a creative director for magazine? Well, it can be anything from a so basically the process we get word docs word documents Which we're all familiar with that's all the articles come to us and then we as a the design team have to figure out how to take that word doc and turn it into a Story could be a cover story or it could be a story for the internet But figuring out how to amplify the content of that story visually So what is what do you think is the sort of? most exciting Siding story you've ever done or the one that made you most excited visually in terms of what you've got to do Well, let's see in the May issue, which is What we're currently working on We have a piece on underground economies in Hawaii, which oh so interesting. Oh, please tell us about Well, it's it I think we're gonna be able to get into a little more unsavory territory than then Hawaii business typically covers or steps into so you know a little bit of The criminal underworld will be will be tapped for interviews and sources It's a little heavier story than we're we're used to running and I'm kind of uh, you know excited about the contrast there We're coming off of a couple of like Celebratory we're really positive issues and articles. So I'm looking forward to doing a deeper dive into something a little Seedier, you know, so I think we could only be talking about Things like trafficking via tracking trafficking of drugs trafficking of people trafficking of animals or protected materials or even just You know sort of underworld Particular but one thinks about the sex trade here something we don't talk about a lot of visa type of topics we're talking about I believe some of that's in there And more I don't know exactly what's still being written. So the issue what kind of imagery is going to go with that That's a good question. It really depends on if some of the folks who are the subjects You know who are interviewed are okay with being photographed in some way shape or form Otherwise, we find an illustrator with a style and tone that's going to match the topic and we'll we'll job it out Seems pretty gutsy to tackle issues like organized crime, especially on the especially here for a business publication Yeah, it is and you know, we don't do it very often. I think The subject matter in general We're all kind of familiar with the different types of underworld Enterprises that are here, but we it doesn't get illuminated very often and I think we do so every Four to five years we take a plunge back in and then kind of take the temperature of Some of these areas and find out where the new, you know, really like the growth sectors and And aren't in crime are right now. So it's it's really from a business point of view Well, I think that's I think that's fascinating and Actually, we were here to talk a bit about the economy. What do you think? I know you're a creative director, but you know from your purview at the magazine and just as a private citizen How do you feel about the economy in Hawaii right now? Well being at a print publication and what everyone has been saying for the past, I don't know 20 years. I think it was a There's a scene in Ghostbusters, which is an 80s movie where Egon says Prince is dead Right, so we've been ushering in the death of print for you know close to 30 years now So that's something that we kind of keep a pulse on and That's something that we look to see our Dollars being funneled away from print publications in general. We're not really seeing it quite yet at a niche publication like HB similar to what we're seeing with You know brick-and-mortar stores the ones that are going out are the large mass market ones department stores Likewise with print it's it's newspapers right are taking a dive and have been for years Newspapers and stores like Macy's what print pubs that are very specialized are doing. Okay. You got to adapt for sure So sounds like you're saying that print is still alive if you got some some solid sponsors and some solid advertisers And behind your back. Well, I want to say thank you so much for speaking with us today Think Tech at our roving coverage for Think Tech Hawaii