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Meet Nintendo's Original Gaming Master

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Published on Mar 27, 2018

In 1981, the Japanese company Nintendo wanted to break into the U.S. market. As they moved away from the arcade and into the home, Nintendo searched for a spokesperson, one that could represent the company’s passion for gaming and that could speak directly to the U.S. consumer. They chose Howard Phillips, an employee working in the Nintendo warehouse. Little did he know that he was soon to become a gaming legend.

Join us as we delve into the untold stories behind your favorite video games with Great Big Story’s Emmy® nominated series, 8 Bit Legacy: The Curious History of Video Games. How did a game so bad become iconic? What does it REALLY take to become a Nintendo game master? And what ever happened to the Street Fighter II champion who simply disappeared one day? Dust off your Atari—it’s game time.

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This story is a part of our Frontiers series, where we bring you front and center to the dreamers, pioneers, and innovators leading society at the cutting edge. Let us take you along for a trip to the oft-imagined but rarely accomplished.

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