 YouTube shopping is going to change the world. So I don't know if this is my idea or if it's just common sense but I've been thinking about this for over a decade even from before YouTube even existed And I've been sending this idea to all the Google executives that I can find YouTube executives Neil Monahan All the YouTube staff kind of that I can find on the internet sending comments on YouTube sending comments on the blogger posts Setting comments in the Twitter or in LinkedIn, but I don't see this implemented yet And I don't even know if they're working on it if they've considered it, but here it is So YouTube shopping is very simple, but I think it will change the world It will change how YouTube functions. It will increase monetization by something like 10x on Every YouTube video so that's really revolutionary because this means that so much better content is gonna be produced And put on the on the platform So it should be in YouTube's interest to consider this and implement it. So here's how it works You know how Amazon does affiliate links And if you link to with using an Amazon affiliate link you get 4% commission per sale Okay, so there's a lot of youtubers. They put in their YouTube comments. They put Those Amazon affiliate links or they put affiliate links to a whole bunch of other thing They use this genius thing that automatically makes Affiliate links for all the different countries in the world There's all kinds of affiliate stuff and I think it probably generates something like half of all youtubers income is all the stuff That's not YouTube It's outside of YouTube is affiliate stuff of a whole bunch of affiliate stuff commissions on sales and stuff like that So I think YouTube needs to implement that inside YouTube in a much smarter way And it's totally fine if YouTube takes the cut that might take 50% that would be fine because it would be much more Efficient than spamming and polluting that come the descriptions with all these affiliate links So here's how it should work. Okay, YouTube. I know can figure out how what product out there is the most relevant for every video They could even be more than one product like maybe somebody wants to buy this Nike shirt and YouTube can automatically Detect and recognize this is a Nike shirt, you know, so is this dream that's been there for decades with people are watching smart video like IPTV kind of stuff which is YouTube and then the idea that you can kind of click on stuff and purchase it But you know YouTube should be able to understand what I'm saying. They do understand They are understanding everything that people say on every YouTube video and Also based on what's in description. What's in the title? They can automatically identify the relevant product and Then just link to it automatically in one click people should be able to buy it Okay, it's very simple. It's like a layer on YouTube where you can buy everything in the whole world from any online store. So now does another thing people are gonna say, ah, but YouTube's evil or something. I don't I don't know but That's that's the thing the EU wants Google shopping to be open for competitors Search results to be in the shopping results. So for example, a lot of people using Amazon Prime So if viewers have an Amazon Prime account, it should be simple for them to just say I have an Amazon Prime show me Amazon results By preference in priority because I want to use my Amazon Prime. So YouTube shall let people use Amazon Prime I know it's gonna be hard for people to Imagine that YouTube would partner with Amazon like that because they considered to be like evil enemies Or something like that, but they shouldn't It should just be integrated automatically. The Amazon Commission is around 4% Give half to the YouTuber Something like that. Maybe it should be more than half. That'll be maybe more fair but I think half is fair because YouTube is an amazing website It's it's the biggest website in the world by far in terms of bandwidth There's no other website coming even remotely close to YouTube's bandwidth consumption People say that Netflix is bigger. Sometimes it might be like, you know at 8 p.m. There might be a lot of YouTube Netflix traffic also But YouTube is so huge like imagine that everybody in the world could Upload 4k videos for free Unlimited length as it's completely insanely amazing. So of course, there's a lot of cost in running YouTube So it's totally fair that YouTube takes something like half whatever they can, you know That's what they do with advertising supposedly so they can do that with YouTube shopping also And it's much better for the youtuber to take get 2% of a 10 time more efficient Transaction then putting these links in the description that nobody reads anyway I mean few people read and very few people are gonna click in the description So it has to be integrated automatically So YouTube shopping needs to integrate with every affiliate system in the world every commission-based Online store in the world. There should be of course the YouTube shopping algorithm the Google shopping algorithm should be right there But it should be very simple for people to switch to another competitor to Google shopping in terms of another Price comparison engine if they prefer another one. Maybe they prefer price runner Maybe there could be like a whole bunch of competitors. They can come with price comparison Solutions and there should even be an easy Kind of UI where you can compare all the different price comparison engines and really find the cheapest price if that's what you want Or if you like for example prefer Amazon Prime you can have that as kind of like the primary thing but kind of on the side if they're YouTube shopping Google shopping sees another store that might be cheaper or you prefer Comparison engine or any other price comparison engines find something a little bit cheaper It could also say hey, maybe you don't want to use Amazon Prime because it might be cheaper on Best Buy or some other place Okay, so this little thing YouTube shopping I Keep guessing or thinking that it's gonna increase 10x the revenue of every youtuber Because I really think that you know It shouldn't be because it's not advertising it is a little bit evil because you kind of Want people to consume more stuff and buy more stuff kind of but people do anyway But instead of them watching stuff and then googling it without giving any commission to this to the youtuber It should just be smooth If I make a video about let's say Camera or something like that Right, they should be automatically like let's say you're watching it on TV You know this ok button that's on the remote ok usually pauses the video But something like the ok button there might be a new button on the remote But I think it should be kind of like basically the main button ok When you pause the video there might be a thing instead of just having the option to play the video again You might have the option to just click Kind of the icon that says buy now kind of and that If you want opens the shopping per procedure the checkout process on your phone While it continues playing on your TV So you say you you're not interrupting the video. It's just buying the shirt While you continue watching the video, but you you buy it through your phone or your tablet or your laptop Whatever is your preference it could go over there. You could also even buy it on the TV So this it should be so simple, but it should be kind of like a one-click process So it should be super simple to just buy that thing Continue watching You know not interrupt not go and if you want you can read the specs on your phone But it should be automatic, you know like if you're doing Chrome casting from your phone Then your phone is a perfect place to also do this checkout procedure while the video continues on the TV The same thing should happen on the phone if you're watching it on the phone you pause. Oh It's it might be kind of like a little um Thing in the corner Perhaps, you know like you know like the branding comes up in the corner It says you can buy and just you know doesn't really disturb too much It should just be like this kind of feeling that the the viewer should have this feeling that they can always buy what's relevant And it should always be automatic and the youtuber can also adjust if they see that the algorithm is pointing towards The wrong product they can say no it's not that camera is actually this model You know or something like that just like tweak it just slightly It might also be the viewer that might tweak it slightly if they see a recommended product. That's not quite Seems to be correct. They can you know notify that it should actually be this one not that one and that would be more relevant or something that so it's mostly gonna be automatic Detected automatically, but there could be a level of Adjustments by the youtuber by the viewer to just make sure that the most relevant linked affiliated thing is Really the most relevant and the youtuber should also be able to integrate all any and all affiliated Plans directly into this system. So you know like if it's all these things where you I don't know You set up a wicks website or whatever people want to kind of be the main thing that they want to promote with affiliates and all this stuff or sign up to uber sign up to Airbnb whatever people linked to it should be automatically You know that it shouldn't be such a difficult for Google to integrate with every affiliated system in the world And just make it so easy to you know Basically, you just passed the link in the description and you chips. Okay. We handle the affiliation, you know You just handle it from now. So that's what I think about YouTube shopping. I Don't know why it's not there yet And I really think it's it would solve a lot of issues for a lot of youtubers because Advertising I mean it's amazing that it works like this and I It's really cool, but it's very small. So, you know, sometimes it's I don't want to say the numbers I don't know if I'm allowed to say how much numbers are but it's it's so small You need to get millions and millions of views to be able to do this as a job But what if suddenly demonetization was 10 times more Imagine the revolution in media landscape for the whole world Imagine that basically nobody would want to not be on YouTube. I mean, how crazy would that be for YouTube? You know, they Of course, they're the biggest in the world and they might wonder if they can manage growing to something that's 10 times bigger But it kind of has to happen. So Every content creator in the world will just want to have all their content on YouTube every movie every TV show Netflix will come on to YouTube Amazon will put all their content on YouTube. Everybody will just do it because it will be a loss of monetization not to do it So Okay, so that's what I'm thinking YouTube shopping the future of the whole world