 So we had a Photokina here, and who are you? Hi, my name is Jörn, I'm from RICO, and I'd like to show you today the new GR3. And we are really proud to show it here on the Photokina for the very first time. GR3 is the first camera in the GR line, which starts in 1996. This is all the GRs? This is all the GRs. They had GR1 in 1996. GR1, GR1S. Then the famous GR10, GR21. And you know, we started then from 2005 with the first GR digital. And all these were branded RICO? All these are RICOs, yeah. Original RICO cameras. So it's one of the RICO important products? It's one of the key products from RICO itself. It's a so-called Street Shot camera. So now they're very famous for doing photos in Street Live. And so we are very proud to showcase the first time the GR3. And the good thing about this new version is it has built an image stabilization system. And we gave the camera now 24 megapixel. And with this we have a higher solution. We have a faster autofocusing system. So everything is just in order to make the camera more fast, more proper for low light condition and all this kind of stuff. So what kind of sensor does it have? It's an APS-C sensor. APS-C, this size? APS-C is the size. It doesn't have any anti-alliance filter built in. So from that also very, very nice, very good in terms of sharpness. And because of the image stabilization we also can work against anti-alliencing systems. So yeah. I see that it has a slot on the top. But you're not doing a microphone jack, no? Do you have video? Well, the camera has video and it does full HD videos with 60 frames per second. It doesn't have a microphone jack yet. So in that case it's a photo camera. So you record extremely and merge it later? Yeah, you can do that. So is it always APS-C? It was always APS-C at May 2013. Before that we had a smaller sensor size. It was 1 to 1.4. But after that we developed for the camera the APS-C sensor. And so APS-C is not too small? No, APS-C is bigger than the Micro Four Thirds. It's bigger than Micro Four Thirds. So you can work with depth of field for example. You have a very strong lens built in. Yeah, you have a nice bouquet. It's awesome for low light condition. And because now of the three axis stabilization system you also can work properly in low light condition without any stress. So do you have a GR2 here? Yeah, this is GR2. Can you show a bit how it works? Yeah. So it's very compact. It's very compact. Do you call it point and shoot? Point and shoot camera in order to operate. Is it the best point and shoot in the market? It's one of the best of course. So from that point on it's one of the best cameras. And this one is so good. It has already lost the battery. This one goes on. Okay, now in order to operate the camera system you just have the auto mode of course. Every camera has that today. But then you can go to the wheel up here. You can select aperture, shutter priority and you have the ability to work with TAV which means time and aperture value that you can adjust them by this dialing function here. And here you have then the shutter speed. So it's a really comfortable working camera with. Does this play pop out? No, it's fixed. But you have a view field of 180 horizontal and vertical. So that means you can hold it up and you can look like this. It's still sharp. Or to the side, it's still keep sharp and you can't see everything. Also especially about this display it's so bright that you actually can see everything even in direct sunlight which is also nice about the camera system. So everything done for convenient photographing. Nice. Now let's change the shutter speed. There's a flickering going on because of the light. Pretty simple. It's like this. Die here for the aperture and here back side for the shutter speed. And you can do it with one hand. Nice. What's the lens? 28mm. A equivalent KV. And with F? F 2.8. Alright. So how much will it be? How much it cost the GR2 and how much will be GR3? Well, GR2 is in a moment round about 5.99 and there are no news about GR3 what it will cost. So we have to wait until it hears. And RICO is Pentax? RICO is Pentax. Pentax is RICO. RICO is actually head of Pentax. So Pentax is part of the RICO company and all the big cameras the DSLR cameras call RICO Pentax is the latest and the best. The latest and the best. It's always difficult to say because it depends by what you want to do. What is this one? This one is medium format. Medium format is the biggest in the moment. It's a very big sensor. It's a very big sensor. It has a size of 4.8 to 32.8. And a single card. Two card. So you can back up. You can back up of course. What's the how much it cost this camera? This one is for around 7000 with the lens. So this is all together like that. Are there many different lenses? We have around 20 lenses for this system on the market. And we have two jacks here. Two jacks here. We have a monitor like this. When does this one come in the market? This one is already on the market. Since when? 2014. Is it one of the leading medium format cameras out there? It's of course one of the leading medium format cameras there. There are a lot of medium format cameras out there. But we have some cameras that are very robust actually. They are very good in terms of quality with a 51 megapixel on solution. So that's a very good thing actually. And what is the sensor size here? This one is full frame. So we have a full frame with 36 megapixel. It has a 5-axis image stabilization built in. And the special thing about this camera is that you have this display on the back side. You can rotate it and slip it out. What is that rotation? It turns that way? That way? That way? Not all the way to the side? Not all the way to the side. But again like with the GR. It always keeps the center of your picture in the center in itself. Which is also quite nice. Now what you can do now is you can adjust in any direction and showcase everything. When does this one come in the market? This one is already in the market. This is the K1 Mark II. And we started with this in spring this year. We are proud of this camera. Dual card? Of course again. Some companies don't do dual cards in a way. Yeah, we do. Since when do you do full frame? We do full frame since 2016. So we have them on the market. Second generation of full frame camera. How many lenses fit? We have a couple of lenses fitting for this system. Because we have a lot of old lenses that also are suitable for this camera system. Because one goal for RICO was to create a full frame camera that is able to host all the full frame lens from the past. So this one is able to do that in a really proper quality. But before it was DSLR, right? Before it was with the mirror? It was always with the mirror. Yeah, so there is a distance. Yeah. But it fits? It fits. It fits all of that. And not only the PanTax one, also the third-party lenses fit to that. So all is fitting to this system. All right. And this is... Really nice about this camera. It's the same camera, but... Exactly. Very bright. Very bright, very strong, very sharp. It's the most sharp lens in the moment in our lineup. And the 50mm is one of the best lens we have in the moment. It's very fast in terms of auto-focusing, has a very nice bouquet. So it's a very good, very good lens. And you have a smaller one too, is it APS-C or...? This is APS-C, it's the KP. KP has a 5-axis stabilization system again. So here we have, so to say, the smaller version of the K1 sensor and 24 megapixel. We have a big display on the rear again. You can pop it up and down like this for 45 or 90 degrees. That's also possible. You have a built-in flash that can pop up. So everything nice about that. And you have several grips in the box. So you can choose if you want to have the big one or the smaller one. Or the smallest one. It just depends on how you want to do your photos. Depends how big your hands are, maybe. Or if you're just prepared to work with a smaller lens, like a fixed lens that we also offer, you just can combine and adjust it to your needs. So these two, do they do nice video? They both do video in full HD. They both have a microphone jack. So you can adjust a microphone to them. Full HD, 60p? Yeah, full HD, 30p. Because we are doing cameras and not video cameras in the first. No 4K for now. No 4K for now, just full HD for them. But you do have a 4K over here. With this... This. This is a 4K, right? This is a 4K, yeah. 4K 360. This is a 4K full frame. This is a 4K 360 camera. This is a Theta. This one is Theta VR. Theta VR, you have a built-in Android system. So you can use plugins for the camera that we launched this year. Run about two months ago. I mean built-in Android. Runs with an Android phone or running Android? It's running Android. Runs Android? It runs Android. And that for we have the ability to launch and to embed in this system our own plugins. So you can go to our plugin store and that for then you can connect the camera and you can download and upload your plugins to the camera system itself in order to operate the camera in the way you like to do it. So it has Wi-Fi, Bluetooth and you can do live streaming. It has Wi-Fi, Bluetooth, you can do live streaming. You can connect many cameras in a network in order to see what's going on on your construction place or if you want to do live stream from an exhibition you can live stream directly to YouTube 360. What's it connected to? It's a microphone here. It's a mic. It's a microphone for the Theta? It's a 360 degree mic. 360 degree microphone. So that's also something nice we have. Wow. So that expands the quality significantly. Exactly. And it just connects under. It just connects under which is good because it would be up here. It would be, you know, it would be take a lot of things that you can usually see. Nice. So actually this is kind of one of the leaders in 360 cameras is this model, right? This design. Yeah, it is. Maybe market leaders in terms of quantity even. Well, it's one of the most successful cameras in 360. Because, you know, the housing is very thin. It's very accurate in terms of stitching. It's very fast in stitching. Has a very fast data transfer and awesome picture quality and also very nice video quality. But it really runs Android in there. How do you see the UI? Exactly what you mean. So you say it is running Android. So maybe it's a special kind of headless Android or something like that. To be able to run these plugins and stuff. Yeah, I mean, usually Android is apps, right? Yeah, usually Android is apps. And specifically you go to this plug-in store and then you have several plugins. In the moment there are seven plugins available there. And you just go and put them in your theater and then you can operate the theater in the way you like to work with your theater. What kind of the plugins, for example? Well, we have, for example, face blur out. So you can shoot 360 photos. And the camera does it automatically to blur out faces. We have the live streaming plug-in so that you can live stream without cable with the camera to your smartphone. We have the holo builder, which is a third party plug-in. So you can put several theaters in your construction facility. And people can see how your construction is going on or your architect and want to see how it's going on there, what is the progress. You just can see it in real time. So it's live streaming abilities. Live streaming with many cameras. That's cool. I could, in theory, generate a 3D... Real-time 3D image dubbing. Yeah, in theory it could. And the good thing about this plug-in store, it's free access. So you can do your own plugins if you need something for your business in order to make your business more successful. Because that's always what we try. We try to help people to make their business and their things more successful. That's why we are here. That's why we talk to people. And that's why we listen to people. Many people came and said, OK, do something that we can create our own content on this camera in order to operate it. So a successful Photokina for you? Actually it is. My eyes are very good for Photokina. We have many, many customers who come, who ask about new cameras like the GR3, who ask about current cameras like K1 and who are interested in it. And of course you are curious about Theta and Theta360. We have many, many visitors because we have a lot of people doing presentation here. For example we have had Ben Clermont here on the booth who did a Theta life walk. So that was also something amazing actually to have him here and to show him what we are doing and to see what he is doing.