 I came to UPIKE in 2014 and I believe it was in 2015 I decided we should have this event called UPIKE UPARITIES. We came up with the idea, it's similar to something I'd seen at my undergrad where they have a competition that's open for the whole campus that encourages students to try to make parody videos of TV shows or movies or things in popular culture and have a competitive screening with cash prize money. We put this on because we love to see kids do things that are creative. We love to see them come out and showcase work that they've made that they had a lot of fun making with their friends and the cash prize money is a great motivator to kind of open their eyes and say hey this is fun, this is a great creative experience, I enjoy this. And so my hope is that some of the students that participate in this will be more interested in the film and media arts major and take some of our other classes. So we just really enjoy this event and anything creative that the students can come out with.