 I'd always enjoyed making things, which had drawn me to design in the first place, but in the design world, you're so glued to the computer and you don't have the connection to the object that you do when you get to make things by hand. To be able to do that again was intoxicating. My name is Linda Xiao, and I'm the owner and creator of Not Work LA. Originally, Not Work was kind of a pet project that my now husband, Kagan, and I had started and we decided that it wasn't part of our regular work, but it should never feel like work because all of the products that came from it were things that we were passionate about. It was kind of coined as not work using the word term K-N-O-T and not feeling like work as well. When we started selling the baby rattle, I started thinking about the products that I made in ceramics very differently. Maybe two years into the company, the ceramics have completely taken over while the baby rattle is still going strong, but the ceramics have definitely had a life of their own. The first thing I thought of when we started a business, I was like, oh, I need to get the domain. Without a website, you don't have a presence. I would say 70% of who I sell to, I've yet to go and visit. It's a combination of doing events, being out there, and also just showing people what you do on the internet through images. Although the business has become much more of my ceramic not work, to me it still doesn't feel like work every day. And I hope that it never will. If you can wake up every morning and just be happy that you get to go to work, I think that's a pretty good way of measuring success, I would say.