 Water share is a mechanism to encapsulate products, knowledge products of knowledge institutes in the world and to bring them to the end users in the water sector. If you're not doing this, then simply the products will be out there. They will be used, but you will not share them. So we think because many of these knowledge products are being paid for originally by the public, by citizens, that it's fair enough that we offer the products being paid for by citizens and public entities that we make them available to the world. IWA is the perfect platform and has a chance to do it because it combines what we used to call the triple helix partners. So the business community, government and science community. And of course all these interfaces between these three different groups are being serviced by IWA and I cannot come up with any other association that sort of provides that ideal platform to do this.