 How deeply is HD approaching digital media under your leadership? I think what we pride ourselves on is having built a very strong team. So I think we've got the best team in media. What we also pride ourselves on is having a very, very good sense of gravy heading strategically. I think those two things are probably what differentiates, you know, not only our team compared to what was, but also compared with all of our competitors. As does everyone, we kind of like look at our competitors a little bit around what they're doing, but we don't let that define our strategy. Our strategy is really defined by consumers. I think that's a big difference between us and how everybody else is approaching digital media and digital news. Your non-print for years have given you great results of late, but the bulk of your revenue still comes from your print business. Sure. How soon do you see the scale tipping towards digital? I think there's enormous growth in the digital business already. We feel very, very strongly about our corporate business as well. So that's something that is going to continue to be a mean stay with Indian consumers for a while. But that being said, digital is already growing and exploding for us across a wide variety of different areas. So that we are very, very confident about and it's going to continue to be a huge growth time for us in the future as well. I don't know about the tipping of the scales, but it's growing really, really rapidly for us. So that's where I'll leave it. What about the advertiser response? It's gone down for the print versions, but for digital, how has it been? I think as people go and engage more with digital interfaces and formats, you see pretty good advertiser response to that. So we are seeing the same thing. And I think it all depends upon not only the medium but also the format. So in some cases, as we discussed before, we're doing branded content where we're really trying to tell the story behind the brand. So when we do that, we look for very different metrics in terms of advertiser response than like a standard background. But what we're finding is we're seeing great response both in terms of the depth of brand perception as well as just standard response in terms of, hey, doesn't advertiser visit my website or some content that I'm interested for them to visit. And what kind of growth trajectory are you looking at for your digital business? Hi. As I said before, there's a certain portion of our digital business which are really exploding like a branded content business which doubled last year and is on pace to more than double this year. That being said, the other aspects of our digital business where there's display ad sales, whether it is our multi-channel networks on YouTube, those are all exploding at a pretty high rate as well. Fantastic. Thank you so much.