 But hey, this is SiliconANGLE and Wikibon's theCUBE, our flagship program. We go out to the events, extract the signal from the noise. I'm John Furrier, the founder of SiliconANGLE. I'm joined by Coase, Dave Vellante, co-founder of Wikibon.org. And now we're joined here with Patrick Osborn, director of product management and marketing at HP Storage. Welcome back to theCUBE. Great to see you again. Great to see you guys. I think the last time the three of us were together, we're getting our hearts ripped out with the Bruins lost in overtime. Oh yeah, a lot of banter with the Chicago Blackhawks fans there in the box. That was a good time. Las Vegas was an event there, kick-ass. So Patrick, so you've been a man about town here in Barcelona, you know, reading the police blotter. Yeah. Yeah. That was great, great dinners to see you out. Obviously you had a great storage party, you know, well-known, you know, I'll see three par, the shining star example of one of the best group within HP, performance-wise, product-wise, team-wise. Have a great party. I'll show you that night. And then you gave the unveiling product, we broadcasted that live on Silicon Angle here, the Cube. So what's it like, man? You're in the front center stage again. Yeah, it's a privilege to bookend the, you know, the Cube experience here at Discover. So it's been fantastic. We've got a lot of great reception from our customers, from our partners. And we're coming out with some hot products in the area of backup, recovery and archiving. Obviously saw a lot of momentum this past year with three par and, you know, over a billion dollars run rate. And we're going to augment that with store ones and store all and some of the solutions we're bringing to the market to help our customers solve their backup problems. So let's talk about the marketplace. So give us your take on it. You have to look at the product manager. Let's talk about the marketplace. What's going on in the market right now in storage? Obviously you have conflicting approaches, conflicting products, you have competition. Share with us your view of the current landscape in the market. What's happening in the storage market? Yeah, so in the storage market, a lot of things are hot, you know, like you guys are, you know, right in it with big data and flash is a huge area. One of the things that we see is sort of a long tail trend is our customers have not invested in backup and recovery architecture for three to five years. And you saw some of the stats that David and Craig talked about, about over the last two years, we've created a huge onslaught of information in the data center at the edge in the cloud. So for risk mitigation purposes, we need to provide our customers with an architecture that's going to scale and help them solve some of these backup problems because they are literally dying. They're underwater. So from our perspective, we are putting a lot of R&D in this space, not only for the product side, but also in significantly investing in services and go to market, which is, you know, the other half of the equation that's in this area. So talk a little bit more about the state of backup, why it's so challenging. I've often said backup is a little bit broken. Yeah. Why is that in your view, or do you agree? And what's the fix? So backup, you know, fundamentally hasn't changed a lot in the last 20, 25 years. And because of that, customers are definitely underwater. So the challenge that we see are not only making and completing the SLAs for their data protection and at risk because of all this volume of data. And the other piece of it is the always-on IT enterprise has definitely shrunk those requirements around RTO and RPO. And fundamentally, that whole target-based, I have an agent, I back it up the tape, isn't going to cut it anymore. So you need to be able to blend all those modern data protection techniques, like snapshot and replicate with this rich target-based backup, and then ultimately have, you know, a tier of storage out there in tape that's really, really cost-effective because people have to keep this data for seven, 15, sometimes 40, 50 years for regulation purposes. So tape is not dead? Tape is absolutely not dead. And we have sales figures and market share figures to prove that. So you mentioned snapshots before, because one of the things that we've talked about in Wikibon for quite some time is this notion of taking space-efficient snapshots over some period of time, yet depending on your RPO appetite, and then actually doing recovery from disk. Obviously that's something that you guys are espousing as well. But there's also sort of a software component here for the recovery. Some of the, you got some of the pieces, but Data Protector obviously is part of your organization, or part of HP, not part of the storage organization, but, and George Kedifa was up talking about backup. So I'm curious as to how your groups are sort of working together to solve this problem and attack this new opportunity. Yeah, so we work very closely with the HP Information Management folks. We've got some really fundamental integration with software packages like Data Protector and Autonomy, idle at the end of the day. So what we provide is an experience that's going to allow the customer to manage their primary snapshots. So if you need that really, really low RPO, RTO requirement in minutes, where you need to restore a VM in a couple of minutes, you need to restore a really granular object. You can have that coordinated by Data Protector on three parts, for example. You can use all that rich policy management and backup schedule you would get in Data Protector and extend that to primary data center snapshots. Now, do you want to keep all that backup data on three-par at that price for a really long time? Probably not. So what we allow you to do is federate that with store once. You got a near-line disk-based backup system that's very high-performance. And then at the end of the day, after some people call it a month, some people do it after six months, 12 months, send that to a really long-term data retention on tape. And that whole ecosystem is managed together with the software and we work with those guys really closely. So you guys made a couple announcements this week. You did a store once refresh top to bottom, store all, which is your product. Also a refresh, talk about that a little bit. Yeah, so at the end of the day we have this polymorphic, simplistic architecture. Yeah, we talked to David Scott about that, Joe. Yeah, he invented the term polymorphic, it's in Wikipedia. Absolutely. And we actually, it's a reality for us, especially from an engineering standpoint. So at the end of the day, store once and store all are using all the same hardware and software components to deliver two different solutions. One in a backup and recovery scenario and the other in an archiving scenario. There's a little bit of difference in some of the protocols and the data services. But what it allows us to do is focus our R&D on the software and the features that our customers want. And it also allows the customers to, if they invest in this platform, they not only get a bunch of different personalities, and then they're allowed to only learn one CLI, one GUI. So from a management standpoint, it gets very inexpensive from them to consolidate on this type of solution. As Patrick, as people move toward, I want to come back to sort of back up a little bit. As people move toward this IT as a service, do you see backup being able to be delivered as one of those services? Very granular fashion, by application, sort of first question. And then second question is, the data has always been sort of cordoned off. Okay, it's the backup data. Do you see it being able to be utilized in other systems? Archive, store all data warehouses, et cetera. I wonder if we could talk about those two trends. Yeah, so we have a lot of partners especially. I'd say I'd put them in that tier two service provider space where they've graduated from maybe being a value-added reseller where they sell customer vertically oriented application hardware stack. Now they want to provide them an off-premise data center, posting capability. So you have your primary app and your data that sits inside your data center and they say, hey, listen, as a part of that, I want to provide you DR, so I'll provide you compute in my data center and I'm going to provide you backup. And so what we've seen is a lot of service providers come to us utilizing store ones, store ones VSA in particular, so we can take that bare-metal store ones appliance that sits at the customer site, back up to it as a service with the store ones VSA because most of the service providers are using a very heavily virtualized environment to cut down on costs. And you've got a service that customers are, they're buying on a daily basis. We have customers and partners here in Europe that are spinning up this backup as a service BAS type of concept on a weekly basis. It's pretty good. So you got the pressure from the cloud guys, you know, okay, Amazon comes out and everybody wants to be like Amazon and then people write books and say, oh, it's all going to the cloud and that doesn't happen. I mean, it's happening in certain segments, but the whole thing's not going to the cloud. So what you have is the pressure on IT to be more cloud-like. So you're seeing that trend. So you've been in the industry for a while, you've got a good technical acumen, you talk to a lot of customers. What are you seeing in terms of their ability from an infrastructure standpoint to close that gap with the cloud service providers? And how is HP supporting that? Yeah, so we see, so in addition to that backup as a service that those service riders are delivering, we have customers that are using that very template to deliver that kind of service within their, you know, within their four wall data center. What we also see is customers a little bit more willing to put new applications up in the cloud. What we don't see them willing to do is put their backup data in some of their core data up in the cloud because of regulatory issues right now so that we want to be able to provide them a service where they can have a hybrid deployment and have data onsite in the data center and on tape because in a lot of these cases, especially in Europe, you have data sovereignty laws. So if you can't physically point to where that data sits and sits for a long period of time, so we have that and then we partner with HPES. So our enterprise services division will allow you to do managed hosted environments that'll do complete public and hybrid private cloud deployments. So we see almost 30 or 40% of our business going through HPES at this point and doing that type of managed hosted backup. Yeah, so it's a huge growth vector for us. Yeah, it's interesting what you're saying about the geo-location of the data and Germany is one place that's very strict about where the data resides and I've had this discussion with Amazon at Reinvent. We talked, John and I talked to folks at Amazon about what they said was, first of all, they said we can determine where it goes. I said, well, what about Germany? You know, I have a data center in Germany. They said, well, we use Ireland. It's part of the EU, so we're good there. And I asked is that ever been tested in a court of law? They said, well, not to our knowledge, but so interesting dynamics there. There's a lot of uncertainty. Some customers just say, no, I'm not going to risk that uncertainty. Others say, I'll roll the dice. HPES has a lot of core customers that are in financial services. They are in government here, a country government, local government. And at the end of the day, we have our sort of storage leadership councils and we talk to those type of customers and they are not signing up for that right now. You're tuned in to the trends in Europe. Used to live here. We're talking off camera, used to live in Spain. The whole Snowden thing. How has that affected customers' perception about data and privacy? Yeah, it's, we had the booth unveiling on Monday and we had a number of press events after that and every interview was NSA, Prism, Security, Encryption. And from a person- These are European journalists. Yeah, and from a person that's designing- The hammer in the Americans. Data center infrastructure for storage. It's a new line of questioning that is, it's very topical right now. It's not something that usually from an infrastructure standpoint, you're getting that, right? So we are, we do a lot of work with not only providing encryption capabilities on all of our products. So three-par, we've got self-encrypting drives. Cape has, our store or tape line has always had encryption and we do all sorts of key management to enable that for customers. We just released encryption on the store once line. So that's a big issue. And it's been coming up. It's more popular customers. So I see that as getting enabled, not only for this data at rest, to mitigate against theft and that kind of risk, but actually just being able to do it from a secure erasure standpoint and privacy. So I'm curious as to the line of questioning because essentially what we've been hearing in our community as well, we kind of knew it, but the whole Prism and NSA thing shone a new light on it. It being the fact that if the government says Amazon, Google, Facebook, whomever, give us your data, they have to. They're like, okay, we want this segment of the day that you're going to turn it over. Workday, Salesforce, boom. Now, if you have your own data center and the government comes in and says, do that, you know, there's ways in which you can say, well no, we're not going to do that. So that trend is really a tailwind for you guys, isn't it? Yeah, it is and at the end of the day, we want to provide customers with a choice, a choice to if they want to implement these types of services with security, we've got great things that you've seen with ArcSight, and I'm sure you're talking to those guys in terms of the fabulous sort of endpoint and security features that they're providing. We want to provide that same level of infrastructure security that you'd have in this enterprise type, because at the end of the day, as we move along this curve for software defined data centers, we have all of our architectures, our modern x86 Linux kernel based, and we're going to extend those into VSAs across our product line. So that type of storage service is going to get spun up in the data center, it's going to get spun up in a hosted management private, it could be getting stood up in public clouds and you want to be able to give people a choice for endpoint security, for data and flight security, as well as encryption for the data at rest, because at the end of the day, those are all multi-tenant environments, they're going across public lands you never know. I want to ask you about Express Query, this capability that came out of HP Labs, I got really excited about it because it came out so simultaneous with the whole theme of real-time big data, and that's not how you guys have positioned it, I understand it, but maybe you could describe what Express Query is, give us an update on the capability and how it's being used. Yeah, so Express Query is fundamentally helping us solve problems at scale for unstructured data, so we have a lot of customers that are maybe they're doing some kind of a big data type of analytics, using some of the solutions we have for Vertica and some of our Hadoop reference configurations. At the end of the day, we have a lot of customers who are just storing a lot of unstructured data, so whether that be content, for a content delivery network, they have media asset management, and you've seen some of the folks come through here, all digital dreamworks and those kind of folks, they are moving from hundreds of millions of files to billions of files and beyond, and at the end of the day, being able to do the metadata management for that, being able to tag and be able to search and provide rich services around the ecosystem and the lifecycle of that data, you need to have database kind of constructs to go with your unstructured data, so what we've done is taken Express Query, which is a no SQL type of implementations, our own database that we do, it's a very scalable metadata database that scales with store all, petabytes, billions of files, and it allows customers to do simple techniques of storage resource management, but at scale, at that peta scale, which is a big problem for traditional scale up file servers, and it also, we have a whole bunch of new features and functionality we announced in terms of new visualization, these very complex multi-attribute queries, we've got data forensics, so when you talk about security, who touched the file, where'd the file go, who deleted the file, so you get some really rich data retention features in that framework, and we're going to continue to do that and probably extend that to primary storage eventually. So how's it work, this thing comes out of HP Labs, it's a technology, basically, and so you can do a lot of things with it, you could build apps on top of it, you can apply it to solve the problem that you were just describing, how's that work, does it sit inside of one group in HP, obviously you guys are picking it up, can others pick it up? Absolutely, and we have a long pipeline of innovation that we work on with HP Labs, so we come to them and say, hey guys, I have this big hairy problem, you guys are super smart, you need to go chew on that for six months for a year, and they're really good at doing research, prototyping, and so we work with them on some of these bigger challenges, you see the memrester work that's going on there, all this new advanced software technology that we're working on the way, so we work with them, and their goal on innovating, but also making that innovation applied, so they have distinct goals on applying their research to products that eventually make it out into the marketplace, so I know that Express Query, our internal code name for that is Metabox, and there's other groups within HP that need to have a very thin, scalable type of NoSQL database for other types of software, and they absolutely reuse that IP in other places. Yeah, so I'm excited to see how that gets applied, so let's see, a month and a half ago, we knocked down another World Series championship in Boston, that was great. Title town, title town. Usually when that happens, yeah, the St. Louis guy over there is bumming out, sorry, I told you it was going to happen. Usually when that happens, other good things tend to happen to teams in time up. I don't know, with Gronkh, I'm not too... Yeah, I'm not feeling that one, that was tough, that was tough. I was wandering the streets of Charles Street in Boston, I hit the Beacon Hill pub. That's right, you were there, we came up, we flew in that day. We came from Big Game NYC, remember the Big Game NYC event, and we were in Boston, just kind of before I had to California, and technically the curse of me leaving Boston, I left Boston in 1999 to move to Palo Alto, since then, Red Sox won, multiple World Championships, Patriots win Super Bowl, all my family said, don't come back, and Jason, I landed wheels down after he hits the three-run double, Shane Victorino, so technically they were already up, the flying Hawaiian, so I didn't get... I did not break the curse, so... Yeah, it's a great time to be in Boston, you got to be there, you got to live there, to kind of understand that whole situation, right? And the Bruins are looking good, you know? They're looking real fantastic, we got a couple guys in my town, we got Tukarask and Sean Thornton live down the street from us, and yeah, they're Charlestown, they're townies. Tukar's looking great, I hope the Celts just tank it and go for the draft picks. I don't know what you take on that. I don't think they're going to mail it in, I think they're going to put a good solid year in. When Rondo comes back. When Rondo comes back, they have some, their coach is fantastic, and I think there's only good things that are going to happen for those guys, but you know, like you said in the preamble about the team, Red Sox, it's all about team chemistry, and you definitely see that in our leadership team for storage, it's definitely a solid crew, and we've come out with great products, and at the end of the day, it's about the people that deliver them to our customers, so... You guys are certainly doing a great job, I mean, the storage team, Dave and I were talking about, of all HP, the storage team is leading the charge at many levels, business performance, product excellence, great team. After parties. After parties, just over around, great. The new HP, the new style of IT, the new style of storage. Yeah, exactly. Congratulations. Patrick, thanks for coming inside the CUBE, great to see you. This is theCUBE, we're live, day three, getting ready to wrap up. The next segment is our day three wrap up, show wrap up with Dave Vellante, I'm John Furrier, this is theCUBE. We'll be right back with our next guest after this short break.