 Hi, this is George Kow and this is a bit of an experimental video. I'm at the Detroit Michigan Airport on the layover We are on a trip to visit some family and first of all I want to thank May and David for taking such good care of our home is while we're gone and also Some of you know, buddy my dog. He is right now at a border With rover calm kind of like an Airbnb for dogboarding and he's very anxious is what we heard so please if you have a moment to send him some calmness and Happiness that'd be great. So today. I want to talk with you about content, which is the second of the five essential business areas for success Remember the five our enrollment content service Recovery and finances right so today. I'll just talk a little bit about content and the thing I want to say about content today is I want to I want to encourage you to separate Content and enrollment now what I mean by that is a lot of marketing teachers a lot of business coaches They teach what's called content marketing, which is that in all of your blog posts email newsletters webinars, tele seminars Podcast videos and all that you are always subtly trying to sell something Always trying to position one of your services or products or talk about how great your clients are doing You know Or at the at the bottom of each piece there's some kind of call to action to opt in or you know opt into an email list or Something like that and I'll tell you I mean yes, it works Obviously it works. Otherwise people wouldn't be doing it, but I I don't I don't do that myself anymore I used to I don't do that myself and I have been experiencing more I believe authentic success now that I've stopped doing it then then when I was doing it And I'll tell you why the reason is because whenever you are always Trying to sell something in your content when when your content is not purely about helping and giving and teaching When you're also trying to sell You the audience can smell that the audience can smell that oh this person's motives is not just purely about helping me But they're they're thinking about their own Profit and so there's always a sense a little bit of distrust be by your audience and also for yourself You probably also feel a little bit a little bit icky about it You know and so I really recommend thinking of content for the purpose the purpose of content I recommend as Exploration and clarification of your own ideas You write a blog post you write an email newsletter view you record a podcast You record a video for the purpose of exploring your own thoughts and clarifying them And while you're doing that of course you have been thinking about your own topic and you you think more about it Then then your audience does I mean that's why you talk about it, right? So even in your own exploration It's helpful for your audience I mean you can see right now I'm trying to figure out what I'm trying to say but even as I do that it's probably helpful for you as well So exploration is really important clarification that that's one of the purpose of content The other purpose is Service simply helping out as many people as possible and as you do that you will attract your ideal audience to you So the more pure you are about Exploration and service in your content the easier it will be for you to attract your ideal audience And therefore when it comes time to enroll it that becomes easier as well I enroll twice a year because that's when my coaching program is open twice a year And so I recommend that you think about enrollment in those in specific windows of time that's separate from content My podcast if you look at my listen to my podcast watch my videos read my articles you can see that I am You can sense I hope that I'm in purely Teaching and service mode Rather than trying to do content marketing So I hope that's helpful as always that I welcome your questions and your comments and Until the next video be well