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Streamed live on Jan 27, 2014
Analysing human behaviour is complex. The challenge to discover the link between consumer behaviour and understanding is as prevalent today as it ever has been; can online communities assist organisations and brands in this quest? Jack Ramsay talks to experts within different areas of the 'Market Research' industry to discuss their ideas about what outcomes and values can be derived from an online community, and if they can be used to assist in our understanding of ourselves.