 So I've been having reconnecting with some people, some friends and colleagues like you, and I've just been recording these sessions. If we share it or not, there's an option to share it. That's awesome. I got inspired to maybe start a podcast again. So this may be a podcast episode. You never know. You never know. So I'll answer the question you asked me earlier, which is like, I was talking about how as of three weeks ago, I've been making five videos a week. But even before that last year, I made over a hundred videos. And last year was an experiment to get into practicing making video, not knowing whether any of it will be any good. And I found out that, you know, I would say probably one out of every one out of every five was pretty good. Like, you know, liked more than other. And shared, liked and shared as the metric, right? Yeah. Well, I would say one out of every five were more liked than the others. And I'd say probably one out of every 10 were shared. And so, yeah, I would say probably one out of her 10 I'm like really proud of, even though it was casual, it was all casuals, like walk videos, like walking the dog and then talking about some idea that I had as I walked the dog. So now I'm doing the videos in the office, like this backdrop. And, you know, I'm making it, I'm making the videos with a course in mind. So I'm making it bit by bit. It's taken a lot more discipline to do it because well, and they're more structured, right? The video is structured, they're more thought out. I have notes that I'm like kind of reading sometimes. Yeah. Versus just walking the dog and just talking, shooting the breeze and into the camera. Right. So, so yeah, I'm making videos now, like they're either they're usually if like anywhere between five and 20 minutes per video, turn these into a Udemy course. My models, I'm my models giving all the content away. So it's going to be free Udemy course, but it's going to be a structured course. The cool thing about this is as I publish each video, I get to see what the what the feedback is. Certain videos only liked a few times, certain videos are liked a few dozen times or so you're going to know what to include. So I'll know, yeah, I'll know like maybe what to say more about in the course. And I'm not really doing much with promoting each video. I'm really even I'm just even publishing it on I'm putting on YouTube, of course, I'm putting on my Google Plus, which gets almost no views right on. On LinkedIn gets very few views, Twitter, very few views. I put on my Facebook fan page, which gets more a few more views, which you probably know videos on Facebook get way more views and videos on YouTube. In my yeah, like 10 times more. Yeah, like right now that's the case. So but I don't even I don't even share my fan page videos to my timeline yet. I'm still a bit shy about that. So I'm putting my fan page and it's kind of the kind of the flow is going to go from video to the good ones to blog post to a the good blog post to a downloadable workbook. And then the videos to a course. And then eventually the best of all that into a book. Beautiful, beautiful. I love how it's yeah, you're you're you're calling out the best of the best. Like nothing is ever nothing is ever the end end product. Yeah, it's always a work in progress. Yeah, it's beautiful, you know. And so this is helping me to not invest my I guess self worth or you know my my value my worth in into any one thing that I put out there. It's just always a work in progress. Yeah. So then I'm really I hold loosely to the results. That's beautiful. It's due to work. Yeah, in some ways I mean it sounds funny but in some ways I'm doing something similar only I'm not I'm using different mechanisms. It's like I've I've been producing all kinds of stuff over time. And I'm just looking back seeing what what what people found valuable. Yes. And I'm trying to pulling that together into hopefully something coherent before I write my next book. I'm pulling the pieces that you know that seem valuable to people. And then some of those pieces I tell. Oh, I think the biggest one is I I wrote a book actually last year which was just a compilation of a handful of the interviews I did on the big wise tell us something but they were interviews that people found particular that I got comments back on that people found particularly valuable. And so I just did a little book I called it entrepreneurs in the news story and a lot of the people that liked those particular videos were into news new cosmology news story kind of stuff so they like Drew Dellinger and whatnot. So I put that together into a little book which I never promoted in part because I don't remember. Yeah, I know I didn't promote it but I but I did it. And the reason I did it is because I had a class I was teaching at Holy Names University and I wanted to have it a book to hand them and it wasn't that hard to create it so I did that. But what I found was that I ended up over the last maybe two years doing a lot of business building kind of things you know helping people with their launches or helping this or helping that in marketing and doing this marketing and doing that marketing but I never had my own product. The only product I had was the one I did with Katie Curtin which was the summer book adventure and people liked it it was a great little product but we basically I was teaching them how to publish a book on Kindle and on create space and I was writing my own book at the same time so I was writing entrepreneurs in the news story while I was doing that. Anyway, so that was a popular little product and I probably could have taken it somewhere but then I saw all these courses coming out on writing their books and you know if I had done it early enough it would have been great but I just see in all that everybody's doing it right so I thought well I don't really want to and there and there were some really good courses out there so I thought well you know if there's already something out there that's done well I don't really want to put the energy into into doing that I'm just I just did it because I was taking people on the journey with me and what I noticed is they really liked being on that journey they like like finding out what your process is and what you're thinking and that sort of thing and so that was kind of cool so I learned that and then you're so masterful at facilitating people's transformation well and you know we're still doing the mastermind that we started last year wow yeah we've been doing it with uh yeah so we're that's still going and people are just and you know we're we're getting a little deeper and making progress everybody's everybody's starting to be accountable to what they say they're going to do and you know and it's just once a month we have a call so it's been it's been cool but what I realized is that my heart sings and lights up when I see people align with their purpose and or find it you know and what I realize is that my whole journey in life I mean I've had three or four times where I felt really super aligned knowing that I'm doing exactly what I'm meant to be doing um two of those three times it was during a crisis so you know I knew what my next step was I knew exactly what my work was at the time I knew that I was meant to be doing it and it just if you look back or if I look backwards I realize it gave me meaning I mean it was hard and I got through it or whatever but it was and then but it's it gives you kind of that juice for really doing your best work and one of the times was when I was running for political office I just I knew I was meant to be doing it we started this whole movement it was just awesome and uh the second time I ran I didn't feel that same juice it was really harder to do um and I realized man I want the juice you know I want to be aligned like that all the time what's the secret so that's when I did the big white tell us on it I thought well I want to ask people what their secret is because you know what makes you tick why are you doing what you're doing what's you know and so since that time between that tell us on it and the creativity cafe and just random interviews on the radio and whatnot I've probably interviewed over 50 people just asking them those same questions like how did you get started doing what you're doing you know what you know what's the why you know what's the why and um I've discovered a few things from those interviews and my own journey that I feel are worthy of sharing and so um I'll find out the kind of the best mechanisms for sharing that but I feel like what I get excited about now is anytime I'm in a conversation where I'm just helping people figure that out yes yeah do you want to share any tidbits of what you're just what you've discovered sure sure let me think about this so probably one of the um one of the surprises was you know you you look at people who have done great things and you automatically compare your little minuscule things to their there's this comparison thing that goes on it's like they're so great right and you you hear their story and it's sort of implied or you think that they always knew from the time they were very small what their purpose was what their why was and the reality is is that most people um don't know that most people that actually do great things do them um because they don't compare themselves to other people they're just following their curiosity and and what's next for them and they have this sort of little extra measure of courage just keep doing it even the face of difficulty and so most people who've done great things including Martin Luther King Jr and and you know folks like that they didn't go out saying I'm going to do this great thing they started out saying this isn't right or I need to do this because I'm staying you know they're in the moment taking a stand for what what truly matters to them and so what I realize is that you may never find your big why unless you look backwards at the story right you might not see it in the moment and you might not even see it going forward but you can definitely see the patterns looking backward in that and you can also feel the energy in the moment that helps you know whether you're aligned like yeah and I think that is the that's I think that's a challenge for most people yeah because they don't need themselves space yeah so the first thing for me anyway when I know I'm aligned is um actually probably the first thing is I have indicators that tell me that I'm not right one of the indicators is I lose my sense of humor or another indicator is that I just feel awful I just feel like some like something isn't right you know I'm not working on the right things my time has been wasted you know whatever does kind of that awful feeling that you get and the other thing I realize is that I might in my life I might look back and say well you know most of my life was spent in that state of not knowing my why but the reality was probably only about 20 percent of my life was spent like that it just feels like 80 percent because it feels so awful yeah to not be on purpose right to be aligned and so I realize that even it feels that awful then maybe I need to start paying attention to when I drift right and yeah so that's one of the big learnings the other one is that the mist that the fog that we get in or the confusion that we get in um is a choice in a way because we choose to focus on that and the reality is you can't part it you can't part the mist yourself the mist parts for you and the conditions are right and if you try to part it yeah then if you just like try to part it you're focusing on it and you're just you're like a fog machine you're creating more fog now is it our responsibility to create conditions that are right yes that I really that's sort of the underpinning of all this is like how do you create the conditions it's like soil building how do you create the conditions that are right one of the ways to do that is the proper kind of self-care right self-care love connection space you know creating space for yourself to be you know being a lot of people don't know how to be anymore they're just doing yeah they're doing now when you say love what does that mean what does that mean how do I think well you said self-care I'm thinking love love of yourself and love of others and I think it starts with self love which means giving yourself what you need time and space and health and you know all the things that we we sort of know we should be doing for ourselves but yeah yeah it's beautiful um how much do you think I mean I'm just like you are in this topic of purpose finding purpose I've realized that my work over the years I thought my work was actually to help people find their purpose I thought that was the case I'm realizing now that that's not actually what I'm good at or what I even want to focus on I feel like my work is actually once someone finds their purpose helping them how do they then manifest that in a in a business that's successful how do they grow that so yeah so you're really not targeting people who don't know their purpose at all right right you're targeting people what's interesting though is I have this kind of I I'm seeing purpose as a bigger idea where really all of marketing is a business finding its purpose deeper and deeper more and more true and expressing that is my perspective on it so well creating value right for real people yes yeah so then so then my question is when someone's trying to find their purpose how much is it about creating the space to sense their energy and to sense their their true intentions and their true kind of yearnings how much and how much of it is getting signals from the external market having conversations seeing what people are asking them to do do you know what I mean you could we could do a lot of naval gazing right just you know yeah um I think it's a process some people get stuck in the doing yeah and they don't have any being going on at all so they're doing is like very unstrategic right I've been there too yeah and and some people get stuck in the being and just never put themselves out there in any courageous way um they don't experiment they don't try stuff they're they don't want to fail there's other so everybody sort of on along that continuum I mean there is a continuum and some people get stuck in the procrastination piece yes some people get stuck in the never making space piece and I think some of us get stuck in either place depending on you know our neuroses right yes yeah and we I think we need conversations with others who are willing to tell us the truth yeah yeah and if we don't have the if we don't reach out and don't have those conversations we could end up sort of in this endless loop of never yeah never making anything or making a difference in any in any way so I don't know the answer to the question except to say it's it's both right you can't it's yin and yang you can't do one and not do it's like breathing yeah you have to breathe out yes in order to breathe in and you have to breathe in in order to breathe out if you only do one you're not breathing actually right yeah so what are you working on now I mean okay so you're working on this book which is which is uh curating the best of the tell us something you did the big why as well as other interviews you've done right is there an expectation when that book will be released and available well I'm hoping in July oh okay so yeah pretty soon then yeah yeah I mean that's it might be I guess to be fair to myself I should say august 15th for the hard cover version of it right um but the ebook version will be ready yeah should be ready by august first ish where where where um where should I be sending people to oh yeah um well you can always send them to denise rushing dot com dot com yeah you can send them there um I I have secured the website find your big why so find your big why find your big why yeah um but it's not up and running yet um and what else I'm working on is Carol callous and I have a little company that we're calling product frog yes and uh we have um three or four uh little I'll call them little pieces of implementation that will do with people uh sort of a done with you kind of thing it's helpful if they know their own market already and know what their what their messaging is but if they don't know that um we uh and each of the pieces sort of has to have a strategic discussion around that because you can't do the marketing without having that discussion but we have we've been helping people on three or four things one is I obviously can help people get their book published if the if it's a business building book or if it's their main idea and they want to get that out there helping them not only with the online self publishing but the the promotion plan around that and then um we have uh a little webinar package helping people get their webinar actually produced um script written and done and if they want uh a rip a webinar produced right and then we have a little package that we've been doing on facebook advertising we've actually been relatively successful at uh pulling together facebook traffic into a um into a lead magnet and the lead I'll call it a lead magnet but you'll usually it's a little quiz or app that is is really interesting around the topic and if you can't come up with something that's interesting in that in that way um facebook's probably not the best place to be and then uh I think that's pretty much it the last one is I do have a little um a little strategy session funnel or application that for those who are doing high-end sales and they need just to automate that one little piece of it um so we've got a few done with you things that will put systems in place little marketing systems in place for people who hate to do the marketing systems um yeah just little packages like that nice that's yeah yeah yeah and we prefer I mean we honestly prefer to work with mission driven innovators or entrepreneurs mission people who have a mission that matters to us um and to the world and we those are the kind of people that we really enjoy helping so cool excellent yeah yeah so yeah we're doing that and um that's those are probably the main offers that we have right now and I've kind of set myself a goal of uh creating a or at least having a couple of offers a week you know getting an offer out um and I'm not saying out to a list but out to individuals you know usually the work we do is with one-on-one with people we're not doing like a lot of mass marketing or anything like that we're doing more one-on-one oh you so you mean per week you're reaching out you're giving sending proposals to individuals yeah yeah just reaching out asking people if they want you know to have a conversation and yeah yeah that's excellent yeah that's a great weekly um marketing activity yeah yeah and it's easy to not do it so yeah good for you yeah I love it um excellent well I think maybe I'll end the recording here and then we'll continue the conversation