Embrace Life - always wear your seat belt





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Published on Jan 29, 2010

For all licensing and broadcast information visit: http://www.alexandercommercials.co.uk

All material © 2010 Sarah Alexander/Daniel Cox/Sussex Safer Roads Partnership. WARNING: All rights of the producer and of the owner of the work reserved. Unauthorised copying, public performance, radio or tv broadcasting of this material is prohibited.

Music by Siddhartha Barnhoorn - http://www.sidbarnhoorn.com
An original approach to road safety advertising from the Sussex Safer Roads Partnership.
Join the Facebook group for Embrace Life at http://www.tinyurl.com/embracetv

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Comments • 5,559

Heather Feather ASMR
When this video came out, I cried my eyes out watching it.  Same thing happened just now upon rediscovering it.  One of the most beautiful vids ever.  
View all 7 replies
Mohammed AlMawlawi
Philip Croft The human being is the most precious creation and investment The God has created and brought to this Earth to develop it by representing The God's development he made to the whole universe in the perfect way. And Philip, I understand how you feel.
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Maria Shutter
One of the best commercials I've ever seen in my life.
It is. Brilliant idea, brilliant execution.
Miss Pookie Fethers
i don't know why this makes me cry but it does!! wipes tears
View all 5 replies
Paresh B. Patel
+PookieWowza : Same here....
MadBlade 12
+PookieWowza you are not the only one. only some people get the real meaning of this video.
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Brian Cleveland
I don't care what anyone says, this is one of the most perfect commercials, ever.
View all 4 replies
Юрій Лазебний
Just don't use seatbelts. Clean the Earth from yourself :)
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Captain Cartman
Don't care how old this is. It needs to be shown during every Super Bowl. Every year.
James Gonzalez
That was rather interesting... LIKE IF U CRIED EVERY TIME.
I am seeing it, I cry. I put the repeat button and crying again and I put again the repeat button again and cry again etc etc etc. And probably I am getting a strange addiction to this small piece of art who is all about love and protection.
View all 3 replies
Jimmy Dinh
Max Altemüller
There's no better words for this.
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Bigger Fann
Ok, I cried and I dont know why. I have wife and daughter so not sure if this was why it was extra special, or because it was just perfect. Either way I loved it.
View all 3 replies
Dimma Kalu
AeroCarl ....yup, same here.
Nope. I'm single with no kids and it turned me into a blubbering mess. It's that incredible.
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Hector James
This video is more powerful than any of the other gory and graphic adverts 
Maria L
Warning: don't read the comments. People's immaturity will ruin the ad for you, when it's actually a really, really creative, and amazing ad.
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