 We're back live here at EMC World, SiliconANGLE's exclusive coverage of EMC World, three days of wall-to-wall coverage. This is theCUBE, our flagship program. When we go out to the events, I extract the ceiling from the noise. I'm John Furrier, the founder of SiliconANGLE.com. Joe with my co-host. I'm Dave Vellante at Wikibon.org and as you watchers of this program know that we love stories of organizations that essentially take IT, which is oftentimes seen as a cost and turn it into a business, turn it into profits. Mark Wright is here. He's the vice president of platform service at NYSE Technologies, an organization we've had on before. But Mark, this is your first time. Welcome to theCUBE. Thank you for having me. So why don't you just really rehash some of the things, maybe not rehash, but talk about your organization, how it's evolving, what it does, and so let's start there. Let me start about 200 years ago. Did you say 200? Yeah, okay. That's when our enterprise got started under the Buttonwood Tree. So we had a community and an ecosystem, if you will, of traders that went inside for a couple hundred years. Again, the same sort of community that we really served as an exchange and we really represent today is taking that community to the electronic age. So we have a number of assets that we bring to bear. We're known for resilient networks and data centers, strong information security, and robust tools and infrastructure, so for our community what we're trying to do is help them roll out electronic trading solutions as well as broader parts of their infrastructure and manage them. Okay. So now this has evolved, I mean you guys had this vision to basically, you're a leader in that industry, so okay, hey, we can help our clients, we can help our industry. How has it evolved in the last couple of years and where are we today? Right. I think that our experience is probably parallel to the learning curve that most of the people are on where we do have a, what I call a public cloud offering, a shared infrastructure for people, but for our client base, which typically is banks and brokerage firms with mature IT requirements and strong information security requirements, more of a private solution is what they're looking for. So while we will help people roll out a private cloud offering or have a public cloud offering, a private cloud as well as more dedicated infrastructure is more typically what they're looking for, so we offer that to them in a managed service capacity, either in our own data centers or in third-party hosting centers around the globe. One of the things we've done over the last year and a half is we've spun up what we call liquidity centers, liquidity hubs in the York area, London, now Toronto and Tokyo, and we have some others we're looking at. So the idea is that you can come to us and roll out a trading solution, a trading infrastructure in one of our locations and then have a great deal of familiarity and comfort that that same approach can then be used globally. So what causes a customer to work with you? Are they sort of, you know, they don't want to do the non-differentiated heavy lift lifting, there's maybe some struggling, there's maybe trying to be opportunistic. Can you talk about that a little bit? Sure. You know, it comes in from another number of dimensions, you know, in the trading space, time is definitely money and people compete for microseconds of speed advantage to the point where it's actually a regulated resource. We have to guarantee that all the market participants have the same latency to our markets, but that's sort of one entry point is people look for low-latency trading applications, they come and they co-locate with us in our data centers near our exchanges, but there are a number of other ways that people have gotten to know us and come to us. We're a big market data provider. That's our big data. You know, I just got another proposal across my desk this week for another petabyte of storage for, you know, for the big tech histories that are essential for running a trading operation. You'd be surprised to what extent firms have their own copies of all these things that are in fact common. So for us to roll out a common tick store is one of the activities we're involved in right now. And the telemetry data that people talk about in our case is our clients trading telemetry, all the information around their trading decisions that they then want to store and host in a big data capacity and use all of the common tool set to analyze it. Okay, so you've got that data and it's private data for each of your clients. Is that right? It's a combination. So there's certainly a common core of tick data that is universal and having that one reference copy of that is a big, both, you know, cost and attention save for everyone. And then they can roll into that their own value-added content. Or this telemetry, their own data, and then do their own back-testing and analysis to help them iterate on their own trading strategies. So that's one example of how we're working with clients to roll out trading infrastructure. So what are you guys doing here? What's the connection with EMC and EMC world? We are a business partner. Storage is a big part of our requirements and capacity. We, as I mentioned, tick data is definitely a big multi-petabyte problem that we work on. We're also working in another area, and one of my current projects is in the archive space. So we're working with EMC to see if we is a place for us to roll out a complete archive stack right down from their source one offering all the way down to what they call a 17A4 compliant storage to get, this would be a non-core activity that firms are trying to get to move away from. So whereas trading technology is very much the bread and butter in the core of their business, there's a big regulatory overhang and it's growing, and anything they can do to sort of help them not be distracted by that and offload that to someone else is an important threat. Okay, so we've heard a lot this week about this whole notion of software-defined storage, and we've here in the Software Defined Data Center for quite some time now. As a service provider, what does that mean to you? Is that something that you're ready to hop on? Do you need more time to sort through it and see it take shape? Talk about that a little bit. Well, the thing I like about that general story is that our client base is very much big organizations with mature processes, big commitments to legacy infrastructures, and anything which can allow us to do this sort of facilitate more of a hybrid environment and such that they can have their own infrastructure pieces that they continue to control, as well as pieces that we are now managing for them in our data centers and other hosting facilities, and I think a software-defined model is going to help with the fluidity about that model. Our clients are not lining up to go to the public cloud. They're much more about trying to find the best way to, in fact, manage down their own operating expenses and get their attention and mind-share back to their core business. So again, I think it fits into that area well. Mark, who are your competitors? Is it mostly doing it yourself? There's a lot of doing it yourself. You know, it's usually the usual suspects. I mean, the big telcos all have a presence. Some of the other big managed service providers. I think where we fit in is we have, if you will, a platform that really addresses a number of problems in their vertical. So we have real-time market data. We have historical market data. We have connectivity products to get to all the markets. We have a brand they're very comfortable with, with respect to storing their data and housing their activities inside it. So that's how we differentiate ourselves. You know, a number of, quite honestly, very big players. Yeah, so you say, you know, your clients don't want to go to the public cloud, but at the same time, they see what Amazon's doing. So there's that allure there. So how do you see this evolving, Mark? I mean, today they're very, your clients, quite cautious. You're kind of holding their hands through it. You're learning. Where do you see this evolving? I think we end up meeting them in the middle, frankly. I mean, I think that we are, the way we've approached our businesses to help the current strong IT organizations evolve towards more of an outsourced model, the things that are appropriate, where they can continue to control things that are essential to them, but also offload things that may be more comfortable or better done by a service provider. And so in the long term, sure, there will be a big middle ground. Some of these things may continue to be, if you will, private, but in a cloud. But in fact, some pieces of this will end up in a much more public format, no forum. So I really do see it meeting in the middle as opposed to any sort of the new disruptor, somehow changing everything. Yeah, so it's, you know, this vision of it. It's electricity, you just plug it in, and IT's just not that simple. No, no. These are very, very purposeful applications, and you know, they're only getting more delicate because of the big data going through them. Well, in your industry, it's probably the hardest, you know, from that standpoint. But even in your business, you're saying there are portions that will, you know, pretty seamlessly go public. You know, I think that there's still a lot of wait and see there. Yeah, okay. It's very, it's not so much that they're going there today. I mean, everybody knows that, everybody's run their DevTest experiment, you know. They've all got a little bit of activity out there. There might be that if you have a very elastic kind of compute problem for some particular analysis, maybe you'll go there for that. But the operations of the firm, it's a long time before that'll be moving on. All right, Mark. Well listen, thanks very much for coming on and sharing the story of NYSE Technologies. I really appreciate it. It was great to meet you. All right, everybody, keep it right there. We'll be right back with our next guest. This is theCUBE. I'm here with John Furrier. I'm Dave Vellante. We'll be right back live from EMC World 2013.