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Published on Apr 6, 2012
Agency: M&C SAATCHI Soundtrack: "Perfect Movement" by THEMUSICBANK. more info @ http://themusicbank.net/ Sound FX by THEMUSICBANK.
Claim: "La perfezione non è un traguardo, ma il modo per raggiungerlo. Nuova BMW Serie 3, PERFECT MOVEMENT3." Payoff: "BMW - Piacere di guidare."
As components of the BMW EfficientDynamics technology line-up, the Auto Start-Stop function, Brake Energy Regeneration, Optimum Shift Indicator and need-based operation of ancillary components (including a disengageable air conditioning compressor) also play their part in reducing fuel consumption. Added to which, the new Driving Experience Control switch not only offers Comfort, Sport and Sport + options, but also ECO PRO mode, which gives all the models in the range the potential to further improve these figures. This switch helps drivers maximise fuel economy through their driving style, thereby enabling them to increase the distance they can travel between visits to the pumps. The same goes for the CO2-minimising BMW 320d EfficientDynamics Edition, whose peak output of 120 kW/163 hp contrasts with average fuel consumption in the EU driving cycle of 4.1 l/100 km (68.9 mpg imp) and CO2 emissions of 109 g/km. BMW will add further cutting-edge engines to the line-up in 2012, when the BMW ActiveHybrid 3 will also celebrate its premiere.