 Hey, how's it going? In this video I want to talk to you about like how do you think we're running ads? What should be your mindset be when you're running ads? Okay, I didn't understand this at first and after I realized this like things entirely turned around. So you might want to hear this. Okay, so I thought all the mindset stuff was all BS until I learned it wasn't. Okay, so like now I realized why I can run ads is because like I have zero emotion to the money. I have zero attachment to the money and like in the sense you program your brain to have no attachment to the amount of money that's being spent. So it's literally just numbers on the screen. And that's kind of the reason why I understand why if you know anything about the finance and hedge funds, right? Rich people give hedge fund managers and portfolio managers to manage their money. And that's because when they trade, they have no emotion whatsoever. Whereas if the client trades themselves, they will have emotion to the money and then they'll be scared to be aggressive on like trading or like when you take profit or something on a loss, right? When you're trading stuff like that. So that's where I realized and you can use this like mindset thing to go into ads as well. When you're going and running ads, right? All you're doing is throwing messaging to the market and seeing which messaging resonates better with the market. And then you're just using your rational brain to understand which messaging is the best and you stop running messaging that's not profitable and start running more messaging that's profitable. That's pretty much it. Okay. So if you're a digital marketer or whatever, right? You're just throwing things at a wall. You're just experimenting. It's a science experiment. You know, like nobody knows what the market resonates with, but you're just putting out hypothesis. And then the first hypothesis that gives you a positive uptick, you just do more of that. Okay. So hopefully this makes sense to you. But like ready, like when you see, for example, let me show you one second. Like when you see numbers on a screen, like you have zero attachment to what is happening, even though like here I'm spending my own money, right? So it's like, it's really something you have to really think about. And like when you make a decision, don't be scared, right? So for example, you see like the lowest dips and then you see the amount that's being spent. And then you are like, oh, no, I should stop. I should kill this account. However, I should kill this campaign, right? Just step step step back and think about it and look at the numbers objectively, objectively, right? If this is working, don't stop it. You get what I mean? So hopefully this gives you, I don't know, an H or whatever, but like I really adopted this. I thought it was BS as well. Okay, by the way. So but after I realized this, this really programmed my brain to like just detach myself from the numbers. And I think it'll give you a lot more clarity, a lot less stress in your life. And yeah, okay. So if you have any questions, please put them down in the comment section below. I always take your comments and then I'll create videos around them so I can help you answer them and help you guys out as well. Okay, so let me know how it goes. Let me know if you actually implement this. And yeah, okay, see you in the next one.