 So today is the final capstone presentation of the students in the public relations class at Texas A&M San Antonio and their presentations were informed by several different people outside of this classroom. One of them was George Lakoff who wrote this book, Don't Think of an Elephant. Another one was Howard Reingold who wrote this book, Netsmart and the seminal piece on Crap Detection 101 and also Dan Gilmour and also Craig Newmark. So the presentations now are going to be from four different groups. They are supposed to take 15 minutes of peace and we're going to start with group number one. Are you ready guys? Let's go. How are you doing guys? We're group one. We're with the Protect the Truth campaign. We're going to go into how we hope to implement this and how the results that we're looking for and we have kind of a lengthy presentation so we can inform everybody about it. My name is Seth Ruiz. This is... I'm Katie Bourne. I'm Jessica Bufalo. I'm Lauren Montes. And Emily is back here. Our overall goal is to... is objective is to promote the importance of the truth in journalism. We see a falter and a weakness that's kind of been happening in journalism recently in the past few years and we think that there still needs to be a very strong campaign to pushing truth and not biasness in the news anymore. We know that biasness sells and that is appealing to the market but we hope to implement a different campaign so the truth will come back into play. Understanding... Understanding the goal in this situation means understanding the consequences of untruthful journalism and these consequences can include leading others to feelings of fear and discrimination. An example of this is Pizzagate. If any of you all have heard of this. This happened in a bar in Washington, DC called The Comet and there was a man named Edgar Madison who is 28 years old. He traveled to this bar with an AR-15 assault rifle and he walked into the bar, fired shots, luckily didn't hit anybody before he surrendered to the police and his actions he explained were due to a pre-election conspiracy that Hillary Clinton was holding a sex trafficking, a child sex trafficking ring in this bar. This conspiracy arose because of untruthful journalism. So as proven, this can have detrimental effects. Luckily in this case nobody was hurt but it easily could have turned into a deadly situation. For our target audiences, we have a primary target and then a secondary. Primary obviously is the first and most important to us and that is our audience from the ages 18 to 35. That doesn't matter. Gender doesn't matter. Race doesn't matter. It's 18 to 35 of age. We chose to begin this range at 18 because that is the age of people can register to vote and we really wanted to put a significance on that importance of, this is your new responsibility. Civic. Yeah, this is your civic responsibility because I think many people, especially with this past election, they were not motivated to do the research and vote even and that's really sad. And that, especially this age group, especially in the lower end of 18 to like 25, they have a really low registered turnout rate. So we wanted to focus on changing that somewhat. Another reason we did this as our primary target market is because this is a really active group for social media. They are active on Facebook, Twitter, Instagram, Snapchat even and all these different social media networks have implemented live feed, which is something that's new and it's something that is obviously true because it's live, it's happening now. So there's very little room to question the credibility and then also it's genuine because of that. So it's fast and genuine and that's really important to younger market. And, okay. And then our secondary target market is 35 and up. So it's the opposite of that. And we chose this as a secondary because they are very important, but they're not as hopeful as the first primary target audience is. They are more set in their ways. It takes a lot more to convince them to change their opinion. And they don't care as much which is what we really wanted to focus on is caring because with caring comes democracy and vice versa. If you want to be able to change someone's opinion or you just want them to listen to you and hear your side of things, you have to kind of have that like compassionate connection with them and it doesn't have to be like intense or anything like that. But that's how you get them to listen to you and respect you. And we do think that this age bracket has the ability to do that. And they are active social media users as well. We're active on Facebook other than anything else, but they use that as a platform to share their opinions and share articles they have seen. And we really think that is the important step to when they share an article and you research the credibility of the source, that's where you can really protect the truth and call, not call them out, but respectfully say, you know, dude, this isn't, I researched this, this isn't right. Maybe you shouldn't want to, you don't want to like share this and that ruins your credibility as well. We just felt like not to, I mean, the importance of 35 and plus, I mean, they are probably the large part of voters, 35 and over. They're more civically active part of the age spectrum. But it seems like once you get to the age of 35, you kind of found yourself. You understand where you fall in political spectrum. Unfortunately, that's the way the world is today. It is a political spectrum and the media falls on the political spectrum. And so there, since they're more set in their ways, that's why we looked at this as a secondary market because they're not as easily influenced as an 18 to 35 year old person that is looking for themselves and finding out what they feel and starting to pay taxes and understand the world and how it works. So that's another reason I was looking for this group. The situation analysis of past, society looked for the news for non-biased outlet. What was going on in the world right now? No biasness, just the facts of what was going on. That was a good thing. That kept credibility in news. And over time we've seen that kind of stop. News outlets have made, they found themselves on the bias spectrum. You've got MSNBC maybe or CNN on the left and you've got Fox News on the right and they're appealing more to their markets. And we understand that that's good for profitability. You secure a base and there's not a lot of changing between the different channels now because you know what you like and what you wanna see. And so what we're hoping to do with this is promote the SPJA code of ethics to report unbiased news and the facts. Instead of saying, I wanna see what I like on the news. We wanna see the facts, what really is going on in the world. And so we can understand it and make good decisions on how we feel and what our perspective is. It's not be told what our perspective should be. So and hopefully this will up the credibility of the news organizations and the media and this could save us in a lot of different aspects that we'll get into in the future. Strengths of returning credibility to the media is getting back the checks and balances in government mostly. There's a lot of different aspects how where the strengths are. Mainly focused on government and politics. The politicians do what they want, they do what they do in office. If media doesn't have credibility to report what's going on in office to the society, the voters and they don't have that credibility and we don't trust them, it doesn't matter what they report to try to shed light on maybe something that's going on behind closed doors in city council or in the mayor's races or something like that or the presidential election, if they don't have that credibility, we don't believe them and so politicians kind of just have free room to do what they like. The weakness to this is loss of profits. At first when promoting the truth starts to happen, I think that a lot of people are gonna start, if a news organization starts promoting the truth first and stops kind of reporting to their biased group, they're gonna see a loss of profits. But as this gains momentum and people are looking for truth and not bias news anymore, then the profits will return. Opportunities are new credible news organizations to arise. We've seen a lot of news organizations arise on the left and on the right side of the spectrum, but what we want is more in the middle, new organizations that promote the truth and since this is being pushed and this is what we're trying to do and people want this, then they'll start making profits and then these outliers will see this and say we need to go a different direction, we need to change our strategy because what we're doing in the late 90s and the 2000s isn't working and now people are wanting truth. The threats are loss of viewership and loss of profitability at first, like I said. I'm always picking up and watching Fox News. Well, maybe if they just start reporting the truth, I'm gonna be kind of mad with them and look for another outlet to give me what I want from news, but as protect the truth, gets more momentum and keeps moving, then those probabilities will come up and Fox News will start seeing their probabilities lose and hopefully they'll change course. Okay, so this is our digital media analysis and so really, we just want to come back to focusing on that younger generation, 18 or 35. All of these different social media networks, Twitter, Facebook, Instagram and YouTube, they all have that live feed part of it now. So that's, again, with the fast and genuine news, it's happening now, I'm telling you now, it's genuine because you can see it. There's no one fabricating it, it's there. So we wanted to really kind of pick up on that and we were to do our campaign, it would go through those kind of elements to kind of get everyone excited. And again, with the exciting need influencers, you need people with big names. And so we're hoping that this would be the type of thing where people who would see this, celebrities, actors, actresses, writers, even like just social media people that are big on social media and have a big following, they like our message and they want to share it. We're not looking to really kind of pay people but we're hoping that people will just find it within themselves and really feel that passion and want to make a change and we'll just share it. And understand the importance of it and then lead others that they are already leading. Yeah, because you share the message and you spread the message and then that's how it grows. And then we don't, even though all these things, like live feed is a trend right now, we don't know how long it'll be, hopefully it'll last, I think it's pretty cool. But we don't want this message to be a trend. We want it to last for years and years. We want this to be like a new wave of an idea so people don't get rid of it after a few weeks and stop using the hashtag or they just, they live by this now and that's, they change everything about themselves and how they use their media literacy skills to move on with their lives and really understand the importance of credibility. So our overall objective of Protect The Truth isn't necessarily just social media and a hashtag. We want to create it as if it's its own brand and its own campaign. So you see this and you know the reason behind it and you know what comes from it. It's just like you would go and double check something on Google, it's a website, but we all know Google is being, you can find your answers here. So that's kind of what we want to do and make it for Protect The Truth as well as Truthful Journalism being reported. Our goal was mostly focused on the younger users which are more social media involved. So increasing the likes, the retweets, the shares to different audiences and different people. You know just because they're ages 18 or 35 they have different people who are on their social media who will see that and spread it to people they know and be more involved with it. As well as our strategies, the overall strategy for the entire, I guess Protect The Truth campaign would be to promote the truth of journalism. And then our tactics, we created a Facebook and Twitter account that we'll go into later. Also social media campaigns as well as you know even advertisements on Facebook that go into a deeper article that maybe the page posted or retweeted or did research on and did the credit. Also an idea was a face to Protect The Truth like she was saying earlier about celebrities. As much as we don't want to admit it we do look up to them and we do follow what they do. We see someone wearing a pair of shoes and we go buy those expensive pair of shoes. We can see someone's opinions and what they support and maybe it's just an idea that can be open to you and you only saw it because of somebody else that's a little bit I guess is more famous and promoting that. We want our audience to get involved in the social media by following us on our Facebook page at Protect The Truth since 2017 and on Twitter, Truth underscore Protect. And by also using the hashtag Protect The Truth. By this we created it to promote the importance of truth and journalism because we want people to know that there are people out there that want to know and that they want to protect the truth that there's users that want to know the truth that don't want to be listening or seeing fake news or any type of media that's giving them the wrong information. We want them to join our Protect The Truth campaign to enforce the truth and journalism. We also want to protect the truth by politicians who twist and give up the wrong information and attack the media by calling it fake news because we know that they get to do whatever they want and we as viewers and audience we see that they're doing what they want but they don't let us see the important thing that's going on. We just want to talk about and let us know about what benefits of them but not us as their audience. And we also connected our Twitter and Facebook account because we know that not a lot of people are active on both pages so for those who are between the group of 18 and 35 they're probably more active on Twitter but we also know that the 35 of them are not active on Twitter so then you see in Facebook more so we connected them so we can have both groups see and view this is always worth sharing with them to know what's going on and what's going on and for them to know what's going on and the type of stories that are being shared as like certain things. So we also want y'all to follow us on Facebook and Twitter and also use Protect the Truth on any type of news. On the base of Protect the Truth we just had some different ideas. As far as the celebrities, Meryl Streep here in Washington thinking Clint Eastwood and Barack Obama are all publicly against false media and they were actually I did some research and I googled them and they all stand behind different organizations that help fund something either Protect the Truth or along the lines of getting the truth out there and not posting false information and false stories. For our annual budget we allotted $60,000 and we were going to spread that between social media ads, page development, the manager's salary and a radio spot. For the ads we have $25,000 set aside that's $2,100 monthly for the ads seen on Facebook and Twitter. For the page development we were going to do the page once the hashtag got out there more people started knowing about it becoming involved and we set aside $7,000 for start-up fees and $800 a month for updates and glitch fixes that may arise. As for the radio ad or the radio spot we set aside $2,100 for that and the social media manager will receive $15,900 and they're in charge of creating, scheduling and responding to all posts and ads and they're supposed to be actively engaging on these so responding to people that become involved or try to comment on it they're supposed to actively engage with people on the Facebook and Twitter pages and our evaluation is going to be tracked through the face of campaign social engagement and the network campaign. For the face of campaign it's a mystery right now so we don't know who's doing it but whoever's chosen for the face of campaign their publicity is going to be tracked so how much attention they receive from being a part of this campaign so whether more people engage with them their Twitter accounts or Instagram accounts and for the social engagement we're looking for an increase in favourites likes, retweets, followers, shares and the use of the hashtag protect the truth so we're looking on our Twitter page Facebook page for just more people actively being involved in it and as for the network campaign which is to inform the audience what the campaign is about so basically it's going to be the website once we have active users on social media we would then create a website strictly just based on information and stories that we researched and that we went in and actually did the false media and what was true Any questions guys? That's our presentation Thank you for listening and do we don't have any questions? Get you guys Thank you Sending out press releases putting radio PSAs up and then starting on the last three months of the campaign we would really ramp up stuff we would send more press releases to more outlets we would send features to two different outlets that wanted to support our messages featuring members featuring members, prominent members new members just to get the people involved and we would also have two membership banquets which would happen on the third month and a six month for those who wanted to join our campaign with a monetary contribution The measuring success is extremely important for us it's going to be how we picture how we continue to generate revenue and keep our campaign going so it begins with social media engagement social media engagement tracking the likes, the shares the reposts, the retweets we're going to use a tool called MukRap it's a social media engagement tracker that's going to give us feedback on every time we're one of our posts to share it's retweeted, it's reposted social media engagement will continue through the comments we'll have team members designated to sit through the comments on a daily basis reply to people in the community answer questions that are left on there for us it's important that we document that because it's going to be how we determine it's going to be how we determine the highest percent of positive feedback to find out which campaigns are and are not working furthermore we're going to use hashtags and hashtag tools some tools are rebel mouse, tag board and talk worker this is going to provide us with the conversation, shares and usage as well as demographics combining the three tools together it's a little similar to using Google Analytics except we're going to be a little more involved community we'll be able to actually tap into the conversations people are having using our hashtags it's going to be very important that we use two different hashtags one for our online campaign and one for our offline campaign to track whether one is working better than the other the website's going to have two parts it's going to consist of revenue to merchandise and revenue to membership so there'll be a direct link on our website to link to all our social media pages merchandise can be purchased directly through there or shared through the social media links we'll have things such as shirts, mugs, pens, pads, hats tumblers all with our logo and our slogan on there that can be bought and purchased or bought and shared both buying will reduce the cost the second way to measure our success will be through professional and citizen memberships so professional membership will be paid monthly they can only be purchased by those who are in the news organization or in broadcast photojournalism, any of these departments and they're more than half of their yearly salary comes from those jobs they'll also be able to use our copyrighted emblem so that they can post on their stories or anything that they use so that others can recognize that they're part of an organization that holds them to a higher standard for the citizen or enthusiast membership that'll be paid monthly and also be less expensive and the key here is that citizens will be able to read stories and fact check them themselves and if they find holes in the story they can submit it through our website so that professionals can take a closer look and do it and provide better truth for everyone involved so this right here is just some renderings that one of our team members did she's currently not here today but as you can see she was involved greatly these are some of the mugs we have we had t-shirt design we have flyer designs also alright so as far as budgeting considering this is a non-profit organization we're going to need some donations we're going to need investors and fundraisers so with the donations it can be donated through the GoFundMe which is free so we would set up this facebook give a statement what our mission is and we would have people donate to investors we would expect that to be from journalists, people in broadcasting and ultimately people who want to seek the truth for fundraising events it can include car washes, a bake cell raffles and things of that sort so for the fundraiser we obviously want to set up at colleges, fiestas or basically anywhere where it's a free event we can set up a booth we would have something similar to Christie's where we would do a game where it would be a will you would spin it, you would determine what the information provided if that is true or false we would then give you our merchandise so it would be a bracelet or a pen that you can take with you it'll have our website on there so you can go there, purchase some of our items we would also ask you to download one of our apps so with downloading it you would receive 10% off your merchandise so these are some of our cost where we projected an estimate to just begin about $35,000 so some of the expenses would go towards the banner ads which approximately $2,000 we would use Facebook, Pandora, YouTube and Instagram to put some of the advertisements on there with the hashtag Truth Matters we would want to focus also on local newspaper so which would be the Express News, The Wrangler of Texas Monthly and furthermore social media we would want to include as far as working here is some paid workers which would be the director obviously or she would get paid we would prefer a lot of volunteers because we are nonprofits so we are just getting started and use interns so not only are they getting the experience they need but it also helps us financially as well we would also like to be on the radio we would want to use our campaign and promote that on the top five radio stations so we included that into our budget as well we also feel that having surveys is important because it will help us improve in our campaign lastly is business card and merchandising we set aside that for pens, t-shirts, bracelets and stickers this is just kind of a rough draft of everything that we've included in our initial budget and ultimately just give back to the community and we feel like everybody deserves to know the truth and that's what our campaign is about, thank you okay okay okay who says not going to come up here because once I leave that's alright a couple of questions and before I start, my name is Christian I own alongside my husband, Bethany East PR Management Consulting, we've been in San Diego for five years we focus a lot on economic development foreign direct investment consulting and strategic communications for government regulatory organizations our clients include Brook City based, Edward Docker authority, Fort San Antonio Texas A&M as of a couple of weeks ago City of San Antonio Econ Development Foundation, the department and a number of other organizations across the city so we don't do a lot necessarily with small business but we definitely do a lot with campaigns that create a conclusive messaging and act a lot of community members as well as introduce different options in terms of decision making, spending habits and things of that sort that being said, where are they going to pick me off of Twitter, because I'm 33 where are they going to pick me off of Twitter y'all, I really appreciate you CA for bringing us in on this this was really really a great, I open an experience I love market research and this is definitely going to something into my little pocket of information that I use for my clients y'all did a lot of presenting and spoke a lot of numbers and I didn't see a lot of sites, resources cited and I would have loved to see that if we're talking about truthfulness I would have loved to hear U.S. News 2014 said that 42% of 35 year olds do not read the newspaper anymore that being said, how many of us read the newspaper, the express news daily? I mean, my phone's website, not the actual business newspaper. Business Journal? San Antonio Muffin? San Antonio Man? So you guys get a presentation about fake news and you don't read the news No, no, no, we didn't say we didn't get the news. Who reads the express news online or now? Favorite jobs? How do you do blogs? How do you do blogs as a blog? Like local SA or the San Antonio Current just back down? San Antonio Current it's a stretch but we got it so I would have preferred to hear a lot more about from folks that really focus on the news this is a presentation about newsworthiness about fake news and about realizing fake news and it really will come across immediately that you don't read the news and that's what it did Again, y'all don't hate me when I read but so let's see I heard phrases like I know for a fact and I'm like wait what's the fact the putting the scholars there's a lot of mention of getting huge amounts of marketing collateral t-shirts, buttons, stickers things of that sort but at the same time there was not a necessary solutions given for the issue I would have anyone, anyone small business owners in here? Yes, small business owner and we're familiar with SBDC, SWIMBY small minority women, black and veteran on business classifications where you actually sign up to legitimize yourself to be, to be recognized as a certain type of business owner that's what I thought I was coming here to see today that you all were going to say hey let's create campaign-wise it's not just creating collateral but it's about creating a real conversation legitimizing some of these journalists and creating almost a database that will allow your users and your conversationalists to drive from so you're basically creating a new news source legitimizing news sources and that's what I a few of you danced around in the last two danced around that issue and I thought you were going to go there you were going to say you were going to create a platform where we can legitimize news sources those that mentioned celebrities and celebrity sponsorships now let's talk about sponsorships do we get sponsorships already? have you all created campaigns where you've gotten sponsorships? is hard as shit to get a sponsorship you have to have relationships running out of you like water to get sponsorship dollars in five years here in San Antonio ten years I'm originally from Detroit in those amounts of time gaining sponsored dollars has been the most that businesses are asking to advocate for getting a sponsor for this and looking at a sponsor for that tell me again how and in what states is it possible to get a sponsor dollar for a brand new campaign celebrity endorsements is almost a new thing there's less than 35 years of celebrity endorsements before then there was a standalone industry where fashion is still the long way health and fitness and wellness is still the long way and their celebrity lifestyle is still the long way and it wasn't until the advent of news sources like OKA those celebrity like the fake news sites like Enquirer and all those little celebrity newspapers began to recognize the weight that a celebrity could put on a brand or a product or say the shoes and things of that sort so that's a very new thing at the same time they recognize their strength and influencing people and so the value of sponsorship has increased so much to the point where CBRM your adjusted customer cost how much it costs to receive a customer to get a customer the cost of doing business increases thousands of fold so whereas you would pay $45 in 1912 to get a celebrity to wear your bag I'm thinking fake news right now it costs $45,000 to get somebody to do some things for you so it's very very expensive for you all to think realistically when it comes to that I know I'm talking fast but I gotta meet with these two so I'm sorry let's see determining what fake news is fake news is not say bias news is not fake news bias news is just bias news they put out there that they are bias Fox News knows that they're bias they also watch MSNBC they quote it a lot they watch CNN so that is not necessarily fake news however the things like the onion which is parody they absolutely share that it's a parody news site is again not fake news things like Steven Colbert and give me another late night show where they provide Jamie Kimmel they are providing tidbit information again not fake news they have a comedic approach not fake news I wanted to feel that from you all a couple of years ago I don't remember the source but they adjusted their number saying that students college students was actually getting a news from Colbert would you guys say that that's true no I was I was watching Colbert Colbert was coming we wouldn't really watch it I was watching Colbert I was watching Colbert who in your right mind was getting news from him no Colbert was actually sharing a lot of this stuff and so was John Stuart sharing a lot of this stuff and they were actually a highly revered news source for millennial audiences and I say when I say millennial audiences we're on the cusp of those baby boomers the children of baby boomers or the Gen Xers the early grand kids of Gen Xers but there was a very very reputable news source for some folks and they were actually coming out and creating political decisions making purchasing decisions creating conversations with their friends on facebook and social media at the same time opinion is not necessarily fake news you cannot rule opinion as fake it is opinion and that's of course something that should be cited bloggers often have to say helping the post has a disclaimer at the end this is a blog so there's laws that are right now being promoted that won't allow for the sharing of news as news but the sharing of opinion as news excuse me so I really wanted you all to dive into that the news legislation that won't allow me to spam a billion people just because I picked up their email addresses from a book that I sold I could do it but it's not laws against that I would have loved to hear a little bit about those things from your presentations so just a couple of little holes and I'm very very grateful for you all to come for you all to do this and allow me to come in and basically I'm going to each of them it's like I'm down let's see so we made statements like politicians do what they want we made statements like the algorithm is computer based code based is the word for that one and that fake news or bias news is fake news or fake news victims oh that's the one I really like Tray Sam Autumn, Danielle and Betty you guys are on the cusp of creating a support group for fake news victims I wanted you to go down that alleyway that would have been really really great you know that type of content is something that could be paying attention to shared we could talk about how we lose friends because the fake news blocked folks because of fake news I really wanted you to go down that that alleyway in your presentation and I wanted you to talk about how easy it is to code viral what is phishing we all know what phishing is which is the code that Google uses to make sure that sites are real that the J's better but that's phishing they create all these phishings which is code to go out and look at sites and determine if they're real or fake that's why you get on the third page of Google and you basically lost the rest of your life but I wanted you to go there I wanted you to talk again about coding computers do not have a life of their own we still have to put out the information until they create something else then that's what we have so we still control basically everything that we put out at the same time we want to make sure that things are in place to legitimize some of these sites but there are victims and I wanted you to talk about those those foods and those friends I like your marketing that's what it is who calls, straight phones let's see group 3, Christy Vanessa truth or faith truth is a possibility I really thought that that was good but I wanted you all to promote again truthful journalism I wanted you all to promote truthful journalism and then turn them into celebrities not necessarily get celebrity endorsements but have people speak out on what who are their trusted trusted journalists as publicists we often tend to create great relationships with journalists I know a lot of journalists here in San Antonio again living in a lot of different markets though journalists have different lifestyles San Antonio is a lot of ooh not just a lot of it's a lot of desktop journalists they don't do a lot of investigations they don't jump in to ooh don't you write that down but they do it right so it really draws it really kind of pulls away from the story and she has a really really informed that can give you some good details then turn around and do a lot of that which is good but I really wanted you all to to talk about that portion and creating we have the ability to create local celebrities in this city and this country because of social media local celebrities is a real big thing I know you will get to read it but I think we actually expanded upon that in our essay I felt it we were just trying to be short and plain yes I understand but there's influencers all over and so I think that if we put aside the need to get celebrity endorsements and we almost create our own celebrities by really optimizing their truthfulness and it pertains to a really focused hyper-local for a national campaign but you still want to get these celebrities to do something about it what those folks don't do I mean like I would talk to you spirits but we ain't done nothing to do with my news right but or whomever celebrity you would be so we got that which is like right there okay so group 3, group 2 we talked about y'all group 1 I liked the way y'all started off with the 35 year olds don't care as much as the house way how do y'all care I didn't understand that I'm like what you mean I don't want to try to cite that as source and be a qualifier of truthfulness create a qualification create some pose that can optimize whether the sources being shared the sources being used and the stories being put out our real stories I wanted to see more of that PR campaigns is about creating new platforms but it's about really offering some key solutions and putting new procedures in place so when I say new procedures in place that website situation that you all had going was great but it didn't create a lot of interactivity create a grading system it wasn't a yelp for journalists or a yelp for news sources which is something that I think will probably be fantastic those folks number 4 truth matters Joe, Val, Chris and the rest of y'all again trying to keep up I was trying to keep up y'all mentioned investors yes investors are clutch because sponsorships have been issued dollars is hard it's easier to get one major company five thousand dollars than five hundred people to give you ten dollars as long as you got the proper pitch so y'all really had a great idea y'all mixed awareness of truthfulness and of fake news with a legitimacy campaign and I thought that was fantastic y'all said that the depth of truth is social media but didn't you pull the pussy like it wasn't a lot of correlation on that I didn't really get that important people important people I don't know where I was being there your marketing is really really good and you got the number one in the book thank you thank y'all talk about me behind my back don't talk about my mama here's what I need from you guys thank you thank you thank you for your time that is the most precious thing in the entire world read the sweet news pick up the business journal pick up the express news pick up that San Antonio marketing magazine on the trendsetter for June south of Portland come over here and then of course hashtag opportunity report from my monthly newsletter so that you can see my famous she has my business card so thank you thank you thank y'all so much I need to make sure I have your slideshows I want to see your slideshows so if you pull them onto this desktop I can put my thumb right there somebody from each group make sure you slide your slideshows under that the recording we need a couple of days before we get it up because it went that hard drive was filled up and then we had to put stuff in the cameras to start recording is there a place to upload the paper or do we do your hard copy I would like you to upload the paper can you email the paper to me or email both the paper and a link to your google drive you can get a shareable link because all of your papers are in google drive so give me a hard copy I'll take the hard copy I'll be happy with the hard copy as well do you have any quick general feedback so quick general feedback for me is that you guys did an amazing job with trying to reach out not just being really tiny and thinking about the whole country and that's really what I really wanted was not to just think about San Antonio and you did and you also said here's how to localize it when you were talking about making it big and making it little I personally think that in something like this you would be able to get some cooperation from somebody like Papa Mitch I think that would work I'm really strong about that and it has nothing to do with the game sometimes that's where he's at I think that you could pull in some people some of those celebrities because I think all of them and she did have a good point about many of us have been victims of that have been victims of something that was pushed that was either really lean one way or another so the whole notion that that we have all been impacted by it one way or another in addition to the fact that we had a friend send us something that was proud you know and I think you get it also the other thing that's really important to me which is trying to make it socially unacceptable right to pass along stuff and to try to part of the solution is to make it socially more acceptable to say hey this is what's real and that was my real goal for you guys was to say how can help try to change behavior so in terms of my what I was hoping for you guys to do you guys did it you guys nailed it which is the this is what's worthy of respect and trying to change people's behavior not be a litter bug not be a smoker right it might be that's what you guys nailed absolutely but we went according to your criteria and what you put out and so right and she and I didn't know so she was coming at you from a completely different place which is actually kind of cool because the stuff I had to do but when I was looking for I know that I mean that's one of those organizations I know it was created for good but it is not for everybody like my own business I mean yeah we were certified for about a couple of years but we got bombarded with governments you know RFP and we weren't made enough to handle it you know and so that was a little bit off of what so what I was looking for is can you help change people's behavior and help change them how they think of what is important you know and what's respectable and you guys nailed it so maybe it will be great to be here really soon make sure I have my slideshow that's okay and make sure I have a hard time being here