 I am delighted to be part of the jury of exchange for media, the IDMA awards 2019. Digital media is emerging as one of the key platforms for delivering value to the customers. What's important is that the market year that the business leaders should ensure the strategic intent is well articulated with a high level of intrusive interest, involvement and persuasion to make the target audience respond in a competitively superior manner. As you all know digital marketing is just another tool for the execution of marketing strategy. I will be looking for digital marketing campaigns with creativity, sense of purpose that leverages and optimizes the unique capabilities of digital media in delivering and executing marketing strategy. I wish you all a good luck and pay the best campaign you will.