 In this video, I want to share with you everything that I've learned from Gary Vaynerchuk. What's up everybody? Ricky Truth here. Welcome back to my channel. So my journey with Gary Vaynerchuk has been an incredible journey to say the least. So I first heard about Gary Vaynerchuk and real estate agent in my office showed me a video and it was the Monday morning rant video that he did. It was the very first piece of content that I saw from Gary and I immediately resonated, right? So the things that he was saying in that video about, you know, how you should love Mondays, right? And people are just so, so in this mind frame of waiting on the weekends, right? And he thinks that that's broken and that you should be more excited about Monday than you are about Fridays. And I very much resonated with that. It's how I am, it's how I already was. So when I watched Gary and I started watching him at that point, you know, and a lot of his stuff is focused around work hard and, you know, be a hard worker and it's motivating in that aspect. I was already doing that stuff, right? And it kind of gave me a little bit of gasoline on the fire already had, right? To push even a little harder. Okay? So I really appreciate him for that. Okay? Just making me push just a little bit harder than I already was. But I was already pushing really, really hard. Okay? Those of you have been following me for a while. You know that I'm going 90 to nothing all the time, trying new things, you know, trying to, you know, figure out what works and what doesn't work and just going so hard on the things that do work and then continuing to try new things to see what else I can find that works. So that's what the name of the game is, adapting, figuring out what works, figuring out what doesn't work and going all in. So the hard work thing was already there for me. Okay? But he did push me a little bit harder there. But, okay, I started listening to Gary right at the beginning of my coaching, speaking, writing career. Okay? So I had already been selling real estate for a decade and a half, right? And I ended up writing two books. Okay? I started coaching and started a YouTube channel. And, you know, I was kind of getting going, right? And then he was, he was that little birdie on my shoulder saying, hey, you also need a podcast. Hey, you also need to be posting on Instagram. Hey, you also need to be posting on all these different platforms consistently, right? And so he pushed me to branch out and start a podcast, which is now getting over 50,000 downloads a month, right? He pushed me to start an Instagram account. Before Gary, before I was introduced to Gary, I did not have an Instagram account. Okay? I did not have Snapchat. Okay? I did not have Twitter. Okay? So I started all these platforms, right? I had a Facebook. I had a Facebook group going. I had some of the basic things in place, but he pushed me to branch out to these other platforms. Okay? So and that has been huge for me. It's been incredibly huge, right? So he motivated me to work even harder than I already was. He motivated me to branch out to more platforms and reach more people and realize that it's a long game, consistent content over time, builds the following, builds your audience, right? And so all these things were incredibly, incredibly huge for me. Okay? But the biggest thing that I learned from him, the thing that put me where I am right now and what's going to put me even higher every day from here on out, is the fact that I realized, right, from the beginning of my coaching program, I was charging agents, right? And about six months in and listening to Gary, I realized I need to go free. He inspired me to change my paid coaching program and flip that to completely free. So I changed it. I had 200 paying students at the time, right? It was about 10,000 a month coming in automatically every month. And one day I woke up and I said, you know what? I'm not running my coaching business the way that I'm coaching my agents to run their real estate business. I'm telling my real estate agents that it's all about the relationships. Don't worry about the deal. Create the relationships. The deals will come. But here I am trying to get them to pay me, pay me, pay me and find new agents to get them to pay me, pay me, pay me. And it was all about the transaction. And when I woke up that day and I came to that realization, it took me about another month to process it, but I ended up turning those automatic payments off. And I told all 200 students that I'm now going free. I told them why, right? And the big reason is that I want to influence the industry. I want to reduce the failure rate in the real estate industry. And the only way to do that is to reach as many people as you can, right? And if there's any friction as in pay me, right? Because when you're asked for money, it turns a lot of people away. You'll get some people, but it turns most people away. Well, I don't want to lose anyone, right? I want people in my network. And that's the only way I'm going to be able to actually reduce the failure rate in the real estate industry. So I flipped my coaching program from pay to completely free. At the time I had 200 paying members, it was about a year ago, right? Now I have over 17,000 members in the coaching program. And by the way, I'm making more money now than I was at the time. And it's growing like crazy. And it all came from the fact that I saw Gary giving away all this content for free. He's telling everyone everything that he does for nothing. And that was very, very, very inspiring to me. And it changed my entire outlook on business in general, right? And from there, here recently, I've even decided that real estate agents should try to do deals for free, right? Help a for sale by owner sell their house for nothing. And what happens that for sale by owner, if they listed, they're going to list with the agent to help them for free. If they do sell it, they're going to buy from the agent. They're going to give you all their referrals. And it all comes from helping people for free, not expecting anything in return, right? That's what breaks the barrier down, right? That most people have up for a sales person. You're trying to sell me something, get away, right? Whoa, no, no, no, I'm not. I'm actually just trying to help you for nothing. I don't expect anything. I just want to help you. I'm a professional. I know what I'm doing and I want to help you for free. And then they let their guard down and now there's an opportunity to begin a relationship and to help this person and to have a client for life. So the three things I got from Gary, right? And I still follow Gary to this day is that he pushed me to work a little bit harder, right? He also pushed me to open up and start posting on all the different social media platforms, right? And he actually inspired me to become the first completely free real estate coach in the entire world. And now I have the fastest growing real estate coaching program in the world. So Gary, thank you so much. I really appreciate it. I'm going to keep grinding. You do the same. Let me know what in the world I can do for you. We'll talk to you soon.