 So this just comes down to now the the the the raw authenticity of that image that that's where that's where the scroll stops If you notice start at the top go back up to the top of your page and scroll down So yeah, go to the top go to the top go to the top no top top Oh, and then in and then let's just come down. So come to the yeah from there from there come down Generic image generic image generic image generic image. Oh my gosh, that looks so real Okay, right. That's how the scroll stops. It's that it's that type of an image Even it even just takes that on your cell phone video video on your cell phone It even even that powerful as well. So when that real video cell phone style look is is there That's clearly taken from a phone. Yeah from a camera for sure But but it could that could easily be taken from my iPhone, right? So that's what start stops the scroll is that is that image and then boom what you wrote? Oh my goodness I'm so honored watch scroll down. I'm so honored to have and help this cute young couple by their first home They're relocating here from northeastern, Oregon and our and our both new teachers here Welcome welcome to Klamath Falls and to all of those that are looking to purchase. I put together a free 2022 buyers guide That's not that's gonna give you the top Strategies that I give all my clients before they purchase their first home if you'd like a free copy click the link below It'll take you straight to my page where you can download it now. See you guys there That's what I want. That's the call So you would write that in the text if it's an image and or I would have said that in a video Okay, right. I could have easily said that in a video which I just said it right now in a damn video Right so so I could have verbally visually said that or I could have just typed it in there But but but that's it is the call to action and then boom Stop share. Let me let me share my screen as they click as they click as they click They end up coming to your one page. Now. This is a a simple template of a seller guide But a damn thing for a buyer guide same thing seven steps to raise the value of your home before selling What every homeowner must know before selling their home Right, so for buying we would just obviously tweak it a little bit, right? No big no big deal a button which this is just a template so we can change everything about it But this is your basic blueprint All right, this is your basic landing page So as you start to as you start to click on ads Um, and that's the whole cartra. So as you start to click on ads in the news feed every single not every ad But most ads will take you off of facebook. So here's an ad whenever you see the word sponsored There's the ad I click on the button. They're taking me off of facebook Right. So every every ad not every but but nine out of ten nine out of ten ads Let me see if I can find one more sponsored There's the text. There's the 24 second video. There's the button. He's taking me off of facebook to their web page Right. So in your case, it's easy. It's a simple web page and here's the flow So as that person clicks they come over here and download your free buyers guide and that's the whole thing Is that in order to capture lead? You have to give away something of value upfront for free Okay, although although your content the post that's a form of value. That's a form of content That's a form of educating right someone on something a post a video for sure But also to take it a step further is actually getting that person to to put something in their hands something tangible And it's easy with a pdf, you know, a simple pdf. Yeah A simple buyer guide a seller guide. It's so simple and and it could be for any business It could be horse training click here to download your 15% off your first one hour session of your horse training With with us at the shannon, right? So it could be anything like it could be it's getting that person to click and download something Okay, so in this case, it's to it's to click enter their name and email And then download your buyer guide, right? So so here's the flow the landing page That's that's that's number one number two as they click the button send me your buyer guide now They land on the second page. There's only two pages. The first was the landing page The second one is a thank you page two pages. That's it So right so as they land this would be a simple video So so i'm recording this part for you But this is this is kind of your homework for the next next step Is that this video as that lead just landed? Hey guys, this is shannon. Thank you so much for downloading your copy of my 2022 buyer's guide in this buyer's guide You're gonna learn this this this and this Okay, right. So number one i'm thanking them number two. I'm introducing myself. My name is shannon I'm a i'm a real estate agent with x brokerage. I'm out here in the x area Here's why i'm so fired up to help people purchase in this beautiful whatever Right, so i'm introducing myself Number three i'm telling them to check their email. Hey guys check your email because I just emailed your pdf Sometimes it land in spam. Make sure you check it right away. The title of it is going to be Right, so whatever title your 2022 buyer's guide or whatever shannon's buyer's guide, whatever you can say Number three is i'm saying hey go check your email And i'm also i'm also sprinkling in i'm saying hey and and also Be sure to check your emails over the next few weeks because I have a ton of great content coming your way And that's that's your email otter responder. So kartra is the lanny pages, which is this the lanny page kartra is the email otter responder because as that lead comes in Automated emails need to go out while we're out here training our horses Right while we're out here Putting time into the horses automated emails are going out So okay, so that's that's tool number two within within the kartra system Is is the email otter responder as emails go out Those are those are branded emails to you for example We got to work on the emails, but but that's what i'm saying in the video check your email And then number four number four i'm going for the close and this is a one minute video on my cell phone This is just an image as an example But this is this is a simple one minute video on your cell phone and this this I highly recommend to be a video If your ad wasn't a video and it was just that image. Okay, whatever But that person clicks and they enter their name and email and they request a copy of that buyer guide and they land here I need to see shannon Like that needs to be a video because because because the whole power of it is is for the conversion because number four Number four number one. Thank you. Number two introduce myself number three. Check your email I just sent your pdf and i'm going to send you more stuff coming up in the next couple days So check my email and then number four i'm saying hey and by the way guys I know a lot of folks are moving in. I know a lot of folks have questions Um, and I know a lot just need to speak to a professional. So if you If you have any questions whatsoever The click the button below it'll take you straight to my calendar where you could schedule your best time Okay, and that's it So so i'm going from that post I'm going from that post. Let me let me go. Let me actually pull up that post So i'm going from that post to the landing page To landing on a thank you page to now getting that person to schedule a call That's the flow that's the flow it went from the post to the page to them now landing on my thank you page on the second page Seeing me on video telling them to schedule a call Hey guys, and by the way, if you have any questions, I'd love to talk to you So if you click the button below it'll take you straight to my calendar where you could schedule your best time And so here's what ends up happening So so the three tools landing page number one email auto responder number two and the online calendar number three That's the 99 dollars a month Right, okay, and it comes with my help and i'm here to help you with all the all the all this all this crap So so that those three tools are normally separate Most people have separate softwares and they're paying monthly separate monthly bills, but in cartridge It's all in one that's why i've been recommending it since yeah, and I liked that that you I just didn't even start in cartridge because now let me help you with all that I wanted to make sure that the billing thing was going to flip and work Yeah, yeah, no we we we have a ton of calls coming up your night where i'm going to teach you all that But but the flow is really that that's the flow is taking it from the ad to to to this page Where i'm now getting them a scheduled call now here's here's here's what happens and and it's just basic percentages It's the same with any ad that you got your percentages x amount In this case out of every 10 people you'll have x amount that actually schedule a call right here and there That could be someone that's been seeing your ad Right now they they've been seeing multiple ads now. We're on ad number five Right, so they've been and because we've been retargeting those who've been watching our previous ads or who've been clicking on our previous ads Because we're retargeting them and we're now on ad number five ad number six That's when you'll start having people who have seen your ad multiple time. They've yet to click But now we're on ad number six and they're like damn. I keep seeing this chick They click they finally opt in and at that point someone who's actually been seen your ads for a while now That person is way more inclined To schedule than I call now Okay, but but for those that don't so a percentage will a larger percentage won't They may have came just for the seller guide or the buyer guide. They came just for the information Right, they may they may have just seen your ad for the first time They clicked because it sounded enticing and they downloaded it for just information. They're not ready to talk to anybody right now Right. I've x amount of those and that's fine. No big deal that percentage of people. Let's just call it Let's call it two out of ten two out of ten on the very first Visit of this page two out of ten actually schedule the call eight of them don't Those eight leads now go into your email automation and now those eight leads need to start receiving emails Okay, and so the way it's structured the way the way it is strategically Layed out which is what i'm going to help you with and we're this is the the the back end part that we need to spend time on Now over these next few calls is now now Let's say for example. I'm I'm one of the eight who did not schedule right here Two days later. I'm going to get another email Hey, Dave. This is Shannon. Hey, thank you so much for downloading my my my 2022 buyers got a few days ago Hey, have you got to page two on page two? I'm talking about the the the the importance of being pre approved Before you start looking at properties. Here's what I meant by it, Dave Right. And so now email number two that's coming out two days later Is now starting to nurture that lead and and and it's really simple I would set up a handful of emails that simply just talk about the buyer guide Okay, page seven. Hey john on page five. I'm talking about Right, so I would just keep sprinkling on Education on the buyer guide getting there getting them back folks and then you you help me with the buyer guide, right? Yes, that's where we're at. So we're now we're going to create a buyer guide now We're going to get this entire back end Set up and that's kind of the next step Is is just that that's how you take these that's how and this applies this the back end applies for Whether this was an ad or whether it wasn't Like this could easily be this organic post just like you put out. This is what every agent is doing They're putting this on their business page. They're putting it on their personal page. They may be sharing it in groups This is an organic post. They might be putting it on or they're for sure putting it on linkedin They're for sure talking about this on their instagram And all i'm saying is that all that's missing is the bait the buyer guide becomes the bait Okay, so so now as I fish because that's what i'm doing with my content I'm fishing i'm in hopes of of a fish catching and commenting below and saying hey I'd love to work with you. We are literally fishing with these posts as business owners We're putting out content in the form of fishing The buyer guide becomes your bait It's not it's not anything else. It becomes a click where I can get a name and email in one second You know and then and then nurture that lead via email automation and then and again in the emails That are to follow That's where you would have that button as well. So for example email number three Hey, Dave just wanted to follow up. Hey, hopefully everything in the buyer's guide is making sense I'm so excited to be talking to you soon If anything if you have any questions feel free to click the button below it takes you straight to my calendar Where you can schedule your best time So emails that that are to follow we'd put that calendar in there Where people can now start to get calls Can you imagine hundreds of people going through this system that all live down the street? It just takes a few and that's why like I love working with real estate agents because it literally takes one damn deal to make this thing profitable Yeah, you know, so we don't need thousands. We don't need hundreds of clients. We don't even need Tens of clients like give me one damn deal from from what Dave is trying to teach me here And and and that would be profitable alone You know, I mean but but but ideally you want to focus on one thing So to kind of answer your question even further, it's kind of focused on one thing first Either either the buyer guide because I'm fired up about talking to buyers or or the seller guide and then again offline Shannon can help you with anything but on online in this facebook ad Space I would go all in on on just one one avatar Okay, you know, so that's how you kind of just tweak this post all that was missing from this post Is that call to action to get someone to click Once you give them a link to click on people will click on your link before they call you before they text you before they even comment below They'll click on that link And if and if it's taken them to to something as informational as a buyer guide can be a seller guide These are information. These are PDFs that people love to love to download right and and that's that's the exchange I'll give you this in exchange for that I'll give you the PDF in exchange for your name and email You know what I mean? So so now as you put out organic post now you have something to give And so that's what I'm saying if you focused in on one thing buyer guide seller guide One thing it makes it easier for you to create the content because all we got to do now is think about different things related to the buyer Rather than trying to think of all this real estate stuff that Attracts anyone and everyone when I'm not really looking for anyone and everyone You know like although I can help someone You know freaking before they foreclose on that's not really my ideal client, right? So exactly Yeah, again, so you don't need all real estate info. We need we need one you know, okay So um So any questions on that right there? No, that makes total sense. Yeah, awesome. Cool. So let me um, let me show you Okay, so what do we got next?