 Hi there, I'm Arjan from the on-boarding team here at Moz, and today I will be showing you how to find backlinks that link into your competitor's broken pages using Link Explorer in MozPro. Let's get into MozPro. First, head to Link Explorer, then insert your competitor's website URL. It can be a root domain, subdomain, or an exact page URL. In this case, I will query a root domain. The tool will then load up your competitor's backlink profile, click on top pages, and here you will see the pages in your competitor's website that have the highest number of backlinks. Then click on the status code drop-down and select the 4xx broken option in order to see the competitor's top pages that are broken. Now we have a table that shows us the exact page URLs of these broken pages, at our rating score, number of linking domains, and status code of that page. Pages with a status code 404 will be the broken pages that get the page not found there when opened. These are the pages you should be looking at. Next step here is to click on the magnifying glass icon under view links. This will show us the inbound links pointing towards your competitor's broken page along with other information, like anchor text, authority scores of these backlink providing website, as well as the spam score. When you click on the arrow under more info, it will show you the date this backlink was first seen, as well as the date when it was lost. Always keep in mind that you can export this entire table to a CSV file, as well as add a few URLs to a link tracking list to track when our website links with that. With the help of Link Explorer, we have figured out which websites are linking to our competitor's broken pages. When we are planning a link building campaign, we now have a list of websites that we can reach out to in order to obtain a backlink from that. With the 404s and link opportunities that we can see in Link Explorer, focus on creating content that's relevant to the website you want to earn a backlink from. From there, you can reach out to that website regarding getting a backlink from that. Thanks for watching.