 We're back, talking about the path to sustainable IT and now we're going to get the perspective from Mattia Bellario, who is with Elmec Informatica, an IT services firm in the beautiful Lombardi region of Italy, north of Milano. Mattia, welcome to theCUBE. Thanks so much for coming on. Thank you very much, Dave. Thank you. All right, before we jump in, tell us a little bit more about Elmec Informatica. What's your focus? Talk about your unique value add to customers. Yeah, so basically Elmec Informatica is a middle company from the north part of Italy and is a managed service provider in the IT area. Okay, so the main focus area of Elmec is rich digital transformation and innovation to our clients with focus on infrastructure services, workplace services, and also cybersecurity services, okay? And we try to follow the path of our clients to the digital transformation and innovation through technology and sustainability. Yeah, obviously very hot topics right now. Sustainability, environmental impact, they're growing areas of focus among leaders across all industries, a particularly acute right now in Europe with the energy challenges. You've talked about things like sustainable business. What does that mean? What does that term speak to and what can others learn from it? Yeah, Elmec, our approach to sustainability is grounded in science and values. And also in customer territory, but also employee centered. I mean, we conduct regular assessments to understand the most significant environment and social issues for our business with the goal of prioritizing what we do for a sustainability future. Our service delivery methodology, employee care, relationship with the local supplier and local area and institution are a major factor for us to build a social responsibility strategy. Specifically during the past year, we have been particularly focused on define sustainability governance in the company based on stakeholder engagement, defining material issues, establishing quantitative indicators to monitor and setting medium to long-term goals. Okay, so you have a lot of data. You can go into a customer, you can do an assessment. You can set a baseline and then you have other data by which you can compare that and understand what's achievable. So what's your vision for a sustainable business, that strategy, how has it affected your business in terms of the evolution? Because this hasn't always been as hot a topic as it is today. And is it a competitive advantage for you? Yeah, yeah, for all intents and purpose, sustainability is a competitive advantage for Elmec. I mean, it's so because at the time of profound transformation in the world of work, CSR issues make a company more attractive when searching for new talent to enter in the workforce of our company. In addition, efforts to ensure people's proper work-life balance are a strong retention factor. And regarding our business proposition Elmec's attempt is to meet high standard of sustainability and reliability. Our green data center, you said, is a prime example of this approach. As at the same time, is there a conditioning activity that is done to give a second life to technology devices that come back from rental? I mean, our customer inquiries with respect to Elmec sustainability are increasingly frequent and in-depth. And which is why we monitor our performance and invest in certifications such as EcoVadis or ISO 14001, okay. Got it. So in a previous life, I actually did some work with power companies. And there were two big factors in IT that affected the power consumption. Obviously virtualization was a big one. If you could consolidate servers, that was huge. But the other was the advent of flash storage. And that was, we used to actually go in with the engineers of the power company, put in alligator clips to measure an all flash array versus the spinning disk. And it was a big impact. So I want to talk about your experience with pure storage. You use flash array and the evergreen architecture. Can you talk about your experience there? Why did you make that decision to select pure storage? How does that help you meet sustainability and operational requirements? Do those benefits scale as your customers grow? What's your experience been? Yeah. It was basically an easy answer to our business needs. Okay, because you said before that in Elmack, we manage a lot of data, okay. And in the past, we see that the constraints of managing so many, many data was very, very difficult to manage in terms of power consumption or simply for the space of storing the data. And when pure came to us and share our their product, their vision to the data management journey for Elmack Informatica, it was very easy to choose pure. Why? With values and numbers, we create a business case and we see that our power consumption usage was much less more than 90% of previous technology that we used in the past, okay. And so, of course, you have to manage a gradual deploy of flash technology storage, but it was a good target. So we have tried to monitoring the adoption of flash technology and monitoring also the power consumption and the efficiency that the pure technology bring to our IT systems. And of course, the IT systems of our clients. And so this is one, the first part, the first good part of our trip with pure. And after that, we approach also the sustainability in long term of choosing pure technology storage. You mentioned the evergreen models of pure. And of course, this was a game challenge for us because it allows us to extend the life cycle management of our data centers, but also it allows us to improve the facilities of using technology from our technical side. Okay, so we are much more efficient than in the past with the choice of pure storage technologies. Okay, of course, this easy usage mode, let me say, it allow us to bring this value to all our clients that put their data in our data centers. So you talked about how you've seen of 90% improvement relative to previous technologies. I always, I haven't put you in the spot because I was on pure's website and I saw in their ESG report as a comparison with a generic competitor. Presuming that competitor was not a 2010 spinning disk system, but so I'm curious as to the results that you're seeing with pure in terms of footprint and power usage, you're referencing some of that. We heard some metrics from Nicole and Ajay earlier in the program. Do you think, again, I'm going to put you in the spot, do you think that pure's architecture and the way they've applied it whether it's machine intelligence or the evergreen model, et cetera, is more competitive than other platforms that you've seen? Yeah, of course, it's more competitive because basically it allows to service provider to do a much more efficient value proposition and offer services that brings more values to the customers. So the customer is always at the center of a proposition of a service provider and trying to adopt the methodology and also the value that pure has inside by design in the technology is for us very, very important and very, very strategic because like a glass, we can our self-transfer, try to transfer the values of pure technologies to our service provider client. Okay, Matee, let's wrap and talk about sort of near term 2023 and then longer term. It looks like sustainability is a topic that's here to stay. Unlike when we were putting alligator clips on storage arrays, trying to help customers get rebates that just didn't have legs, it was too complicated. Now it's a topic that everybody's measuring. What's next for Elmec in its sustainability journey? What advice would you might have for sustainability leaders that want to make a meaningful impact on the environment but also on the bottom line? Okay, so sustainability is fortunately a widely spread concept. And our role in this great game is to define a strategy aligned with the common and fundamental goals for the future of planet and capable of expressing our inclination and the particularities. Elmec sustainability goals in the near future, I can say that will be basically free. One, define a sustainability plan. Okay, it's fundamental to define a sustainability plan. Then it's very important to monitor its emissions and we will calculate our carbon footprint, okay. And list button list produces certifiable and comprehensive sustainability report with respect to the demands of customers, suppliers and also partners, okay. So I can say that these three targets will be our direction in the future, okay. Yeah, so I mean, pretty straightforward. Make a plan, you got to monitor and measure, you can't improve what you can't measure. So you're gonna set a baseline, you're gonna report on that, you're gonna analyze the data and you're gonna make continuous improvement. Yeah. Mattia, thanks so much for joining us today and sharing your perspectives from the northern part of Italy, really appreciate it. Yeah, thank you for having me aboard. Thank you very much. It was really our pleasure. Okay, in a moment, I'm gonna be back to wrap up the program and share some resources that could be valuable in your sustainability journey. Keep it right there.