 Hi, I'm Ann Marielle Contera, I'm a tech reporter at AdWeek. Today, we're at the Google hardware store and you pop up from the company and take a look at their different products that they've announced from the Pixel Slate, Pixel 3, and the Google Home Hub. So, let's go check it out. According to Thomas Renees, head of hardware marketing at Google, the whole point of this hardware store is that people can have a different experience than they normally have with retail. The Google Toolbox is a fun way for the company to give customers a one-on-one time with a product. So, customers will give their ID to the store assistant, they check out the Toolbox and then they can sit down in the store's couches and just explore the Google Home Mini or the Pixel 3 or whatever product it is that they want to buy and find out a little bit more about. So, right behind me is the Google Treehouse, where customers can come in and kind of see for themselves what a smart house could be like. All controlled, of course, through the Google Home Hub. So, in the Treehouse, Google has set up a sort of smart home situation where customers can ask the Google Home Hub different questions, like playing around with the different lights and just kind of seeing what it would be like to have it in their own home. At the very end, they get to have a nice selfie moment where they can ask the Pixel 3 to take a selfie of them and it prints out right outside the Treehouse. So, now we're at the final part of the Google Hardware Store experience, where on this floor there's just different experiences where you can try out the products in an even deeper level, such as the Google Swig, where you just take a few photos of the Pixel 3 and using Topshop, a new feature on the phone, and it'll find the best photo for you. No blurriness, no red eyes, nothing wrong with the photo. There's other experience nooks such as YouTube Music and Google Lens, the Google Home Hub and the kitchen, and Google Photos. The whole point of it is to just mesh the hardware and software experience so that consumers can know exactly what they're going to get with the Google products. So that was the Google Hardware Store experience. It's open seven days a week in New York City's Soho neighborhood, and if you're not here, you can go to Chicago's Bucktown neighborhood and check it out there as well. I'm Ann Marielle Contara for AdWik and I'll see you at the next pop-up.