 The trademark, trademark, or trademark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. The trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings. The first legislative fact concerning trademarks was passed in 1266 under the reign of Henry II, requiring all bakers to use a distinctive mark for the bread they sold.Citation needed The first modern trademark laws emerged in the late 19th century. In France the first comprehensive trademark system in the world was passed into law in 1857. The Trademarks Act 1938 of the United Kingdom changed the system, permitting registration based on intent to use creating an examination-based process, and creating an application publication system. The 1938 Act, which served as a model for similar legislation elsewhere, contained other novel concepts such as associated trademarks a consent to use system, a defensive mark system, and non-claiming rights system.