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Richard E. Grant On Marketing A Perfume Without Paying For Advertising

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Published on Mar 28, 2017

It’s strange to hear a distinguished actor with 30 years of Hollywood paycheques say that he can’t afford something, but Richard E. Grant – both Withnail and the creator of Jack Perfume in equal measure – has “no budget for advertising” when it comes to marketing his unisex scent.

“I’m a startup business and so I relied entirely on magazine editorial when [Jack Perfume] launched, and subsequently on social media – on Instagram and Twitter ­– every single day,” Grant told The Drum. “I know from the interaction I have on my Twitter account that that’s how I do business.”

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